The idea was to develop a website where travelers from all over the world could comment of specific subjects such as bribery, trafficking, legal systems etc. I made some drafts and contacted Amnesty International to be the credibility partner in the project. They did not see the potential at this point and soon the idea was placed on the shelf. Maybe now is the better timing for launching such site as we now are experiencing a more violent and politically unstable world? NOTE: Countries and topics in the draft are only examples.

1. CONCEPTPRESENTATION

2. VISION
The FriendlyWorldaims tobethe firsthandchoiceforpersonsandbusiness
peoplewhen thinkingaboutmakingbusiness in othercountriesorwhen
planningtogo on holidays.The site will thenmakethesepeople well informed
totakeadecision outofimportantethicalandenvironmentalfacts.
MISSION
Becomean importantpiece in thepuzzleofcreatinganeducatedworld
concerning ethicalandenvironmental issuesexperienced whentravelling
andmakingbusiness in othercountries.
Observe! TheFriendly World is only aworking title

3. BACKGROUND
•Increasing interestandconcerning accordingtodecisions made outof
secureethical andenvironmentalfacts.
•Few fastoverviews ofethical andenvironmental facts
•Noeasywaytofindthis kindofinformation– usuallydifferentkindof
sources means lotofsurfingbeforefindingcorrectinformation.
•Wordof mouthandinteractionsis thenew marketinge.g. social media

4. THE PRODUCT
•http://www.thefriendlyworld.com
•Alwaysvisible lists forsearchonspecific countriesorsubjects
•If searchingfora countryasmanyas possible ofthesubjectsare
coveredandgraded(green or red, goodorbad) ifthe countryis goodor
badin thisfield.It´sthen possibleto presson thesubjecttoget further
informationaboutthe subject in thisspecific country.
•Atthe sametimethe countryis shownbyanadattheworldmap.
•This worksprettymuch thesameoppositewaywhen searching fora
specific theme, theonlydifferenceis thatmanycountriesareshownon
the worldmapandthatthecountriesas marketwiththeirnameanda
Grade(green orred, goodorbad)
•Socialmedia plug-in forusercomments reg.countriesandthe webpage
•Pleaselookatthedrawingsforfurtherdetails.

5. BUSINESSMODEL / ROLES
•Partnersforcreatingtrustandget accesstoethicalandenvironmental
information
•The salestargetgroup is all countriesin theworld(ex. tourist/exportand
organizations)
•One yearadcontracts,salesmadeonceayearwhen updatinginformation
•Salesargument:Don´tbeworriedtoshowyourcountryin anuanced
context,causeit will help peoplearoundthe worldtomakesensible
decissionswhen thinkingaboutyourcountryundependentonmaking
business orplanningholidays