I worked with a group of three students to create an ad campaign that would change behavior. We wanted to decrease the percentage of cosmetic surgeries among women in America with our messaging.

1. COSMETIC SURGERY
Lucy Ye, Adriana Castaneda, Fatima Mohammed, Cathy Liu
Clover Agency

2. Challenge
To decrease the percentage of cosmetic
surgeries among female baby boomers in
America

3. Target Audience

4. Core Idea
Celebrate Your Age!

5. Range of Work
A World without Emotion The Gladiators I Am My Stories

6. Recommendation
I Am My Stories

7. Visual Representation of
Idea
● “I am My Stories” Mural
○ Ask participants to answer: “What key
moments shaped you?” on post-it notes.
○ Artists will use post-it notes to form a
face and make it into a murals in cities
around the nation.
○ Celebratory Event: Invite participants
back to see the unveiling of the mural.

8. Signage

12. National Casting Call for N.O.W.’s Spokesperson

13. THANK YOU!