Tweeting the Game: Is live-tweeting reshaping the NHL fandom experience

1,077 views

Published on

Presentation originally given on November 5, 2011 at the 2011 North American Society for the Sociology of Sport (NASSS) conference, about live-tweeting, NHL fandom, and cultural citizenship.

Published in: Sports, Business, Technology
  • Be the first to like this

Tweeting the Game: Is live-tweeting reshaping the NHL fandom experience

  1. 1. Tweeting the GameIs live-tweeting reshaping the NHL fandom experience? By Naila Jinnah MA Candidate, Queen’s University NASSS Conference, Minneapolis, MN, 2011
  2. 2. Issue Outline• How does live • Digital fandom & NHL tweeting address live • What is “live broadcasting issues tweeting” anyway? for NHL fans? • Cultural citizenship• Do we need new and fan performance frameworks to on Twitter understand cultural citizenship in this context? PeterRobertCasey.co m NASSS Conference, Minneapolis, MN, 2011
  3. 3. Digital Fandom 2.0• Globalisation = increased fan access• Twitter: immediate interactive multimedia tool• Connecting through #Hashtags• Cross-platform game-watching experience• Audience  Producer• Sport as “simultaneously embodied and mediated experience.” (Hutchins & Mikosza, 2010) NASSS Conference, Minneapolis, MN, 2011
  4. 4. The NHL and Social Media• Most educated, tech savvy, youngest fans (Simmons Market Research)• New social media policy in the NHL• Teams, league employees and players are encouraged to have a Twitter presence• Used by fans, athletes, teams, reporters to: – BIRG, CORF, and discuss sport & specific game – Obtain and/or share information – Ask for/respond to interaction (replies, retweets) NASSS Conference, Minneapolis, MN, 2011
  5. 5. The Live-Tweeting Experience• Live-tweeting is posting regular updates related to a specific event (conference, game) – Often uses specific hashtags – Audience: other attendees, remote participants – In sport, often used by those who cannot watch or listen to game feed• Who belongs to this “live tweeting” culture?• How is this different than broadcasting and does it require new conceptual frameworks? NASSS Conference, Minneapolis, MN, 2011
  6. 6. Cultural Citizenship and Twitter• Twitter as a new form of “’instantaneous’ representation” of a culture, including its power inequalities.• Changes in audience demands (Rowe, 2004b): – Access to sporting texts/events – Stability and reliability – Innovation and quality – Cultural critique and diversity NASSS Conference, Minneapolis, MN, 2011
  7. 7. Broadcasting vs. Twitter• Access to sporting texts/events – Fewer barriers to entry ($, time, equipment)• Stability and reliability – Unstable during major breaking news events• Innovation and quality – “Citizen media” produced by highly engaged fans• Cultural critique and diversity – Immediate, ongoing critique of culture and coverage NASSM Conference, London, ON, 2011
  8. 8. Enacting Live Tweeting Culture• How do issues of cultural citizenship become enacted through live tweeting? – Varies by sports-fan identification levels – Identity performance – Impression management• Fans connect across traditional citizenship lines NASSS Conference, Minneapolis, MN, 2011
  9. 9. More to consider…• What is this culture whose citizens we’re trying to define? – Dynamic, still evolving culture• Twitter as sport consumption tool is still a budding concept NASSS Conference, Minneapolis, MN, 2011
  10. 10. Thoughts?Email me:njinnah@gmail.com Thank you for your attention throughout my presentation! Tweet me:@nailajSee this presentation again:www.slideshare.net/nail aj NASSS Conference, Minneapolis, MN, 2011

×