The document discusses New Media Strategies, a company that provides social media marketing and measurement services to over 1,500 clients across various industries. It outlines several key social media platform categories including blogs, Twitter, visual content, social networks, and wikis/document sharing tools. The document also provides considerations and best practices for utilizing each of these social media platforms for communication, promotion, and organizational efficiencies.
A Social Media Framework for B2B Product Managers and MarketersDan Sears
An educational presentation delivered as a webinar to members of the Product Management Consortium on June 30, 2009.
If you'd like a copy of the presentation for personal use, please leave a comment and let me know.
The Role of Social Media in Defining Strategies of Online CommunicationVladimir Matovic
This document discusses the role of social media in defining online communication strategies. It begins by defining social media and discussing its history and key platforms. It then explains how social media has changed marketing from a monologue to a dialogue with customers. Several case studies are presented on how companies have used Twitter and Facebook successfully for various goals. The role of social media in Barack Obama's presidential campaign is also examined. Finally, the document concludes that social media represents a fundamental shift in how people communicate.
This document summarizes trends and best practices in adopting social media, or Web 2.0, technologies in organizations in 2008. Key findings include that employers are increasingly allowing social media use for business purposes, finding benefits like improved branding and communication, and are taking steps to integrate these technologies into their corporate culture. Some organizations create internal communities to foster knowledge sharing and collaboration among employees, while others focus on external-facing communities to engage customers. Best practices for organizations include encouraging participation, managing communities with appropriate oversight, and using wikis more for internal audiences.
Seedingsmosmasteps2011 kopie-110214103233-phpapp02Se Go
The document outlines SocialMedia8's vision of moving brands away from traditional advertising towards more engaged, content-driven social media strategies. It describes their services such as social media strategy, digital PR, media buying, content creation, and social media tracking. Key aspects of their approach include natural and paid social seeding to spread branded content virally, targeting influencers at different adoption stages, and using the ViralTracker tool to measure content performance and ROI across social networks and video sites. They aim to follow ethical principles of honesty and transparency in all engagements.
Gilbane 2011 - All the cool web kids are social, is your CMS ready to hang wi...Ian Truscott
Presentation from Gilbane Boston 2011 - discussing content management systems supporting a social media marketing strategy.
If you'd like a copy, let me know on twitter: @iantruscott
Social Media Infrastructure: Building a Foundation for SuccessAO.CREATIVE
The document provides guidance on building a strong social media infrastructure and foundation. It discusses establishing a website as the foundation for an online presence and integrating other social media platforms like Twitter, YouTube, and Facebook back to the website. It emphasizes that content is key and explains how to use social media as a conversation rather than just a sales channel. The document also covers topics like authenticity, relationships, structure and pathways between platforms, and using social media as part of the overall marketing strategy rather than a replacement for traditional methods.
The document discusses the business case for social media marketing in China. It provides several key points:
1. Social media marketing can grow profits through increased customer loyalty, advocacy, and user contributions online by activating word-of-mouth referrals.
2. Consumer purchasing decisions are highly influenced by word-of-mouth on social media.
3. Social media marketing increases the overall effectiveness of marketing and reduces costs over time.
Chinese consumers spend more time on social media than those in the US, Japan, or other BRICI nations. Popular platforms in China include search engines, instant messaging, online music, news, blogs, and Weibo microblogging.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
A Social Media Framework for B2B Product Managers and MarketersDan Sears
An educational presentation delivered as a webinar to members of the Product Management Consortium on June 30, 2009.
If you'd like a copy of the presentation for personal use, please leave a comment and let me know.
The Role of Social Media in Defining Strategies of Online CommunicationVladimir Matovic
This document discusses the role of social media in defining online communication strategies. It begins by defining social media and discussing its history and key platforms. It then explains how social media has changed marketing from a monologue to a dialogue with customers. Several case studies are presented on how companies have used Twitter and Facebook successfully for various goals. The role of social media in Barack Obama's presidential campaign is also examined. Finally, the document concludes that social media represents a fundamental shift in how people communicate.
This document summarizes trends and best practices in adopting social media, or Web 2.0, technologies in organizations in 2008. Key findings include that employers are increasingly allowing social media use for business purposes, finding benefits like improved branding and communication, and are taking steps to integrate these technologies into their corporate culture. Some organizations create internal communities to foster knowledge sharing and collaboration among employees, while others focus on external-facing communities to engage customers. Best practices for organizations include encouraging participation, managing communities with appropriate oversight, and using wikis more for internal audiences.
Seedingsmosmasteps2011 kopie-110214103233-phpapp02Se Go
The document outlines SocialMedia8's vision of moving brands away from traditional advertising towards more engaged, content-driven social media strategies. It describes their services such as social media strategy, digital PR, media buying, content creation, and social media tracking. Key aspects of their approach include natural and paid social seeding to spread branded content virally, targeting influencers at different adoption stages, and using the ViralTracker tool to measure content performance and ROI across social networks and video sites. They aim to follow ethical principles of honesty and transparency in all engagements.
Gilbane 2011 - All the cool web kids are social, is your CMS ready to hang wi...Ian Truscott
Presentation from Gilbane Boston 2011 - discussing content management systems supporting a social media marketing strategy.
If you'd like a copy, let me know on twitter: @iantruscott
Social Media Infrastructure: Building a Foundation for SuccessAO.CREATIVE
The document provides guidance on building a strong social media infrastructure and foundation. It discusses establishing a website as the foundation for an online presence and integrating other social media platforms like Twitter, YouTube, and Facebook back to the website. It emphasizes that content is key and explains how to use social media as a conversation rather than just a sales channel. The document also covers topics like authenticity, relationships, structure and pathways between platforms, and using social media as part of the overall marketing strategy rather than a replacement for traditional methods.
The document discusses the business case for social media marketing in China. It provides several key points:
1. Social media marketing can grow profits through increased customer loyalty, advocacy, and user contributions online by activating word-of-mouth referrals.
2. Consumer purchasing decisions are highly influenced by word-of-mouth on social media.
3. Social media marketing increases the overall effectiveness of marketing and reduces costs over time.
Chinese consumers spend more time on social media than those in the US, Japan, or other BRICI nations. Popular platforms in China include search engines, instant messaging, online music, news, blogs, and Weibo microblogging.
Keynote Case Study: Bridging the Functional Gap with Social Media at Harvard Business School
Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
Silos are all too common in large complex organizations and Harvard Business School is no exception. So what can social media do to help knock down those artificial divides? How can tools that are designed to engage customers and provide external visibility improve internal communications and processes? As it turns out – employees are social too and social media has made it fun to connect across the functions. Brian will talk about how HBS has organized around social media platforms like Linked-in, Facebook and Twitter both to engage external audiences and to improve sales and customer service across the enterprise. Brian will also share Harvard Business School cases that demonstrate examples of how major organizations are integrating social throughout the enterprise.
www.bdionline.com
The document discusses Enterprise 2.0 and the benefits it provides. Enterprise 2.0 refers to using social software and Web 2.0 technologies internally in a company. It allows for knowledge sharing through wikis and blogs, as well as social networking, publishing, and collaboration among employees. Benefits include improved business agility, participation, and emergence of ideas and expertise from within the organization. An example of Enterprise 2.0 described is TamTamy, a knowledge sharing framework developed by Reply that allows employees to freely share and discuss information through blogs, files, tags, and chat.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Introducing Drupal Commons 3.0: Driving the Convergence of Content and Commun...Acquia
Drupal Commons 3.0 is being introduced to drive the convergence of content and community on the open web. It provides unified experiences for digital consumers by delivering targeted promotions across channels while leveraging user generated content and reviews. Drupal Commons allows marketers to optimize content and community marketing through tools like search optimization, social media sharing, and detailed analytics and measurements of campaign effectiveness.
1. The document discusses how customers are increasingly becoming a marketing channel through social media and word-of-mouth recommendations. It emphasizes engaging customers on social platforms like Facebook to build trust and advocacy.
2. It introduces the company NgageNsee and their tools to help brands activate brand advocates and engage customers through developing Facebook pages and monitoring customer sentiment.
3. NgageNsee provides strategy, concepts, tools, design, training and consultancy to leverage customers as a marketing channel for companies through social media.
Enterprise Social Media: Five Common Questionswhite paper
This document discusses common questions organizations have when implementing an enterprise social media strategy and lessons learned from experience. The first question addressed is how to encourage and manage user participation. The key lessons are to use tools that allow you to control the flow of content through the community by speeding up or slowing down participation as needed. This includes placing users in different groups with varying permissions, monitoring content for inappropriate content, and using automated moderation features. The overall goal is to foster open yet controlled discussions and establish appropriate community guidelines and rules.
Enterprise Social Media: Trends in Adopting Web 2.0 for the Enterprise in 2007white paper
The document summarizes trends in enterprise adoption of social media technologies like blogs, wikis and communities in 2007. It finds that over half of large organizations use these tools, with blogs being most common. Respondents reported successful uses for communication, collaboration and knowledge sharing. However, limited resources and security concerns pose adoption obstacles. Most organizations plan increased internal and external social media use in 2008-2009 to improve productivity, engagement and knowledge management.
Montressa L. Washington gave a presentation on using crowdsourcing, collaboration and Web 2.0 tools to enhance project management. She discussed how Enterprise 2.0 allows for new collaboration patterns through tools like wikis, blogs and social networks. Examples were given of how crowdsourcing, collaboration and social media can be used in project management, such as using ideation platforms for crowdsourcing ideas and online communities to facilitate collaboration. Web 2.0 tools like social bookmarks and profiles can also help with knowledge sharing and finding expertise.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Sandra Masters
This document summarizes a workshop on Web 2.0 and social media tools presented by Sandy Masters. The workshop aims to cover 23 different tools people can use to explore and expand their knowledge of the internet and Web 2.0 technologies. It discusses why these tools are important for professionals to understand, as well as current statistics on social media usage. The presentation then categorizes and explains content sharing, producing, and relationship building tools and provides resources for further study.
Why turn a blog into a social network?Nicola Greco
The document discusses turning a blog into a social network by adding social features using the free and open-source BuddyPress plugins for WordPress. Key benefits of starting with a blog include having existing content, visitors, and comments to form the basis of a new community site. Examples are provided of how a political party site could be enhanced by allowing user participation and turning the static site into an interactive social network for politicians and fans.
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
This document discusses moving from user-centric design of online communities towards community-centric design. It notes that online communities now reach 70% of the global online audience and are blurring the lines between producers and users through participation, sharing, and co-creation. However, most user-generated content comes from only 1% of community members. Living labs are proposed as a way to involve more community members in innovation processes by exposing them to new solutions in familiar contexts over medium-to-long term studies. The challenges of community-centric design are also discussed.
21st century brand management: how to increase relevance to social network-en...CSRA, Inc.
21st century brand management: how to increase relevance to social network-enabled customers | opportunities & threats | case studies | solutions | click through for videos
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Enterprise social media for business managersRimjhim Ray
Enterprise 2.0 utilizes social media to transform communication within an organization from broadcasting to collaboration. It creates an ecosystem connecting internal stakeholders like employees as well as external stakeholders like customers and suppliers. Key aspects of Enterprise 2.0 include using tools like blogs, wikis, social networks and microblogging to enable open, multidirectional and context-driven communication across organizational boundaries. Successful implementation requires selecting the right social media tools based on objectives, audience and content, and developing strategies for both internal collaboration and knowledge sharing as well as external engagement.
This document discusses the shift to a social knowledge economy where sharing and collaboration of knowledge on digital platforms is important. It defines social knowledge as continuous dialogue and content sharing between people and organizations on open connected platforms. The importance of connecting people with relevant content is explained, as people are more likely to engage with and find information from their social networks than other sources. Strategies for companies to engage in this new economy are provided, including curating relevant content from sources and sharing it on social media at optimal times. A business card draw for a free content curation service is offered.
The document discusses Enterprise 2.0 and the benefits it provides. Enterprise 2.0 refers to using social software and Web 2.0 technologies internally in a company. It allows for knowledge sharing through wikis and blogs, as well as social networking, publishing, and collaboration among employees. Benefits include improved business agility, participation, and emergence of ideas and expertise from within the organization. An example of Enterprise 2.0 described is TamTamy, a knowledge sharing framework developed by Reply that allows employees to freely share and discuss information through blogs, files, tags, and chat.
Reply and Hinchcliffe & Company signed an agreement for the exclusive delivery of Web 2.0 University™, the education solution developed by Hinchcliffe & Company, in strategic partnership with O’Reilly Media
Introducing Drupal Commons 3.0: Driving the Convergence of Content and Commun...Acquia
Drupal Commons 3.0 is being introduced to drive the convergence of content and community on the open web. It provides unified experiences for digital consumers by delivering targeted promotions across channels while leveraging user generated content and reviews. Drupal Commons allows marketers to optimize content and community marketing through tools like search optimization, social media sharing, and detailed analytics and measurements of campaign effectiveness.
1. The document discusses how customers are increasingly becoming a marketing channel through social media and word-of-mouth recommendations. It emphasizes engaging customers on social platforms like Facebook to build trust and advocacy.
2. It introduces the company NgageNsee and their tools to help brands activate brand advocates and engage customers through developing Facebook pages and monitoring customer sentiment.
3. NgageNsee provides strategy, concepts, tools, design, training and consultancy to leverage customers as a marketing channel for companies through social media.
Enterprise Social Media: Five Common Questionswhite paper
This document discusses common questions organizations have when implementing an enterprise social media strategy and lessons learned from experience. The first question addressed is how to encourage and manage user participation. The key lessons are to use tools that allow you to control the flow of content through the community by speeding up or slowing down participation as needed. This includes placing users in different groups with varying permissions, monitoring content for inappropriate content, and using automated moderation features. The overall goal is to foster open yet controlled discussions and establish appropriate community guidelines and rules.
Enterprise Social Media: Trends in Adopting Web 2.0 for the Enterprise in 2007white paper
The document summarizes trends in enterprise adoption of social media technologies like blogs, wikis and communities in 2007. It finds that over half of large organizations use these tools, with blogs being most common. Respondents reported successful uses for communication, collaboration and knowledge sharing. However, limited resources and security concerns pose adoption obstacles. Most organizations plan increased internal and external social media use in 2008-2009 to improve productivity, engagement and knowledge management.
Montressa L. Washington gave a presentation on using crowdsourcing, collaboration and Web 2.0 tools to enhance project management. She discussed how Enterprise 2.0 allows for new collaboration patterns through tools like wikis, blogs and social networks. Examples were given of how crowdsourcing, collaboration and social media can be used in project management, such as using ideation platforms for crowdsourcing ideas and online communities to facilitate collaboration. Web 2.0 tools like social bookmarks and profiles can also help with knowledge sharing and finding expertise.
The document discusses how new open, social, and participatory media are changing educational practices and research. Some key points discussed include:
- New media like social networking sites, blogs, and wikis allow for peer critiquing, collaboration, and networking, which impacts research processes.
- Effective use of new technologies requires rethinking core learning and teaching processes to be more open, externalized, and shareable.
- Various technologies like media sharing sites, games, and social networks provide new opportunities for participation, but also challenges around quality assurance and digital divides.
- New digital literacies are needed for skills like collaboration, networking, and distributed cognition in participatory online environments.
Riding The Wave Of Web 2.0 Arizona Cpcu I Day Presentation Nov 2009Sandra Masters
This document summarizes a workshop on Web 2.0 and social media tools presented by Sandy Masters. The workshop aims to cover 23 different tools people can use to explore and expand their knowledge of the internet and Web 2.0 technologies. It discusses why these tools are important for professionals to understand, as well as current statistics on social media usage. The presentation then categorizes and explains content sharing, producing, and relationship building tools and provides resources for further study.
Why turn a blog into a social network?Nicola Greco
The document discusses turning a blog into a social network by adding social features using the free and open-source BuddyPress plugins for WordPress. Key benefits of starting with a blog include having existing content, visitors, and comments to form the basis of a new community site. Examples are provided of how a political party site could be enhanced by allowing user participation and turning the static site into an interactive social network for politicians and fans.
The document discusses the rise of social media and web 2.0. It provides an overview of key concepts like user-generated content and outlines some of the main social networking platforms. Examples are given of how companies are using these channels, including through viral marketing. Opportunities for marketing through new approaches like ambient, guerrilla, and conversational marketing are presented. The future is discussed as unpredictable but moving towards a more ubiquitous, viral, mobile, and simple web 3.0 environment connected through social networking and the "internet of things."
This document discusses developing a social media strategy. It begins by noting how customers, companies and the world have changed with new technologies and media choices. To develop an effective strategy, companies should ask who their key influencers are online and what is being said about the company. The document then outlines Forrester's four steps to social media: understand your people and objectives, develop strategies, and determine which technologies to use. It provides examples of listening tools, objectives for different departments, considerations for strategies, and an overview of various social media technologies. The key is to join the conversation online, engage customers, add value for them and ultimately connect with customers to make social media successful.
Life has dramatically changed in the last few years: while initially many had thought that only access and bits of information would be subject to digital transformation, we are now facing the fact that a growing part of our own life has become digital.
This document discusses moving from user-centric design of online communities towards community-centric design. It notes that online communities now reach 70% of the global online audience and are blurring the lines between producers and users through participation, sharing, and co-creation. However, most user-generated content comes from only 1% of community members. Living labs are proposed as a way to involve more community members in innovation processes by exposing them to new solutions in familiar contexts over medium-to-long term studies. The challenges of community-centric design are also discussed.
21st century brand management: how to increase relevance to social network-en...CSRA, Inc.
21st century brand management: how to increase relevance to social network-enabled customers | opportunities & threats | case studies | solutions | click through for videos
Wiring the Pentagon with Web 2.0 to Transform the Defense Acquisition Enterprise. DoD needs to once again harness the power of Internet technologies to develop and field the next generation of defense systems. Web 2.0 empowers users to collaborate, create resources, share information, and integrate capabilities in a distinctly different way from static Web sites. Published in Defense AT&L Magazine, Mar/Apr 2010.
This document provides an overview of digital marketing strategies and tactics. It discusses various forms of digital advertising including display ads, search engine marketing, email marketing, paid editorial coverage, affiliate marketing, and digital promotions. It also covers integrating online channels, media models involving owned, paid and earned media, developing a digital strategy by evaluating objectives and audiences, and creating content and advertising elements like websites and banners. The goal is to help marketers understand the digital marketing landscape and how to develop effective online strategies.
This document summarizes Enterprise 2.0, which refers to the use of social media, cloud computing, and mobile technologies by organizations. It discusses how these tools allow for increased collaboration, communication, and knowledge sharing within and outside organizations. While offering opportunities, Enterprise 2.0 also presents risks that must be managed through training and governance policies. The document provides examples of how different business functions can utilize Enterprise 2.0 and stresses the importance of monitoring and analytics to understand impacts and inform strategies.
Enterprise social media for business managersRimjhim Ray
Enterprise 2.0 utilizes social media to transform communication within an organization from broadcasting to collaboration. It creates an ecosystem connecting internal stakeholders like employees as well as external stakeholders like customers and suppliers. Key aspects of Enterprise 2.0 include using tools like blogs, wikis, social networks and microblogging to enable open, multidirectional and context-driven communication across organizational boundaries. Successful implementation requires selecting the right social media tools based on objectives, audience and content, and developing strategies for both internal collaboration and knowledge sharing as well as external engagement.
This document discusses the shift to a social knowledge economy where sharing and collaboration of knowledge on digital platforms is important. It defines social knowledge as continuous dialogue and content sharing between people and organizations on open connected platforms. The importance of connecting people with relevant content is explained, as people are more likely to engage with and find information from their social networks than other sources. Strategies for companies to engage in this new economy are provided, including curating relevant content from sources and sharing it on social media at optimal times. A business card draw for a free content curation service is offered.
The document summarizes a webinar on using social media for B2B technology marketers. It introduces the moderator and three panelists - Larry Weber, Dave Munn, and Pauline Ores. Dave Munn's presentation discusses how social media is increasingly important in the technology purchase process. Three-quarters of buyers use social media and top sources of information include digital channels. Pauline Ores discusses IBM's use of social media and challenges of an enterprise approach. She recommends demonstrating business value, using metrics, and internal adoption. The webinar concludes with an audience Q&A.
Social computing has the potential to be much more than just web 2.0 for business. It shifts value from ownership and institutions to experience and communities. Social computing empowers individuals through one-to-many and many-to-many connections. When adopted, it can increase productivity, engagement, collaboration and knowledge sharing among employees. Companies should embrace social computing by understanding individuals' needs, nurturing enthusiasts, and allowing participation to drive critical mass in communities.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
Citizen Media is a digital media agency that helps companies harness the power of social media to connect with customers and increase profits. They use a 6-phase process: 1) Discovery to analyze a brand's online presence, 2) Strategy to craft a social media plan, 3) Implementation to set up platforms and content, 4) Activation to start conversations, 5) Campaigning to generate buzz, and 6) Measurement to track results and optimize campaigns. The goal is to create an authentic dialogue between brands and audiences to raise awareness, loyalty, and return on investment.
This document provides an overview of Teradata's social media strategy and guidelines for employees. It discusses the importance of social media, the key social media channels Teradata focuses on (LinkedIn, SlideShare, Twitter, Facebook, YouTube), and how employees can help by monitoring conversations, engaging online, creating and sharing content, and integrating social media with other marketing efforts. The goal is to increase brand awareness for Teradata in business and IT communities.
NMS team members Alex Redmond (Mid-Atlantic Business Development) and Leslie Bradshaw (Communications Manager) shared social media best practices and specific ideas for the agriculture industry during two presentations to the DC Ag Communicators in May and June 2009.
DC Ag Communicators - Social Media for AgricultureLeslie Bradshaw
This document provides an overview of social media and recommendations for how organizations can utilize different social media platforms. It discusses blogs, Twitter, social networks like Facebook, media sharing sites, and emerging platforms. Specific case studies are presented showing how different organizations have successfully used blogs, Twitter, Facebook, and video sharing to engage audiences and achieve their goals. The document concludes with immediate actions organizations can take to start participating in social media.
Cezar Taurion discusses strategies for using social media effectively. He outlines three key elements needed for a social network to deliver value: contributions, volume of interaction, and number of participants. Successful strategies drive these elements. Social media must be integrated into the overall marketing plan. A listening and competitive research phase is important to understand conversations and positioning. Goals and an action plan framework provide execution guidance.
Social Tools for Business: Engage, Optimize, Collaborate
Social computing is pervasive. No matter what you do, social capabilities are now part of it. The question is how "social" fits into your business success and adds value to your daily efforts.
Embracing "socially generated/user-generated" content can benefit your organization both in an outwardly, customer-facing way as well as creating a valuable internal source of knowledge. It's the context behind the content that matters.
Op 21 en 22 maart 2012 is bijgaande presentatie gegeven tijdens het Digital Marketing Live event van Emerce. Via Lectric opleidingen treft u meer informatie aan over sociale media trainingen.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
The rise of social media has changed the way we interact with the media. Direct access to reporters and editors has never been easier, and the ability to find PR opportunities has evolved as well. But with this new way of communicating comes some danger. A quick Google search can turn up information about your company that you might not even know is out there and if a reporter stumbles across it or if it’s shared to a large network of followers, then what?
You’ll learn:
--The ground rules – what has changed in PR thanks to social media and what has stayed the same
--How to best use social media for PR efforts – and the differences between each social network when it comes to PR
--Real-world case studies of both successful PR campaigns and those that didn’t go so well
--Tools that can help you manage your PR efforts
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Social networking has become important for marketers due to a weak economy, media fragmentation, and consumers expecting personalization. Social media refers to internet and mobile-based tools for sharing information through words, pictures, video and audio. Social networks outperform other categories in key metrics. They have evolved from one-way information delivery on Web 1.0 to two-way interactions on Web 2.0 and knowledge-based interactions on Web 3.0. The key social networking sites reviewed are LinkedIn, Facebook, and Twitter.
Wizard of Social Media Webinar for Meta-morph-osis Virtual Business Solutions.
Danielle Willis
(773)243-9917
info@meta-morph-osis.com
www.facebook.com/metamorphosisvbs
@dtransformed1
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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