This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
Building reputation vectors using honeypot profiles on FacebookNasri Messarra
E-reputation has become an important concern for firms
Pampers, Nestlé and other brands have already paid the heavy price of fan attacks (Champoux et al., 2012; Paul Gillin, 2012; Steel, 2010).
The observation of the buzz and more particularly of the negative buzz (bad buzz) is important (Cuvelier, Aufaure, 2011)
Attacks on Facebook are more frequent and research is required to better understand and counteract them
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
Building reputation vectors using honeypot profiles on FacebookNasri Messarra
E-reputation has become an important concern for firms
Pampers, Nestlé and other brands have already paid the heavy price of fan attacks (Champoux et al., 2012; Paul Gillin, 2012; Steel, 2010).
The observation of the buzz and more particularly of the negative buzz (bad buzz) is important (Cuvelier, Aufaure, 2011)
Attacks on Facebook are more frequent and research is required to better understand and counteract them
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Social Media and New Media Workshop (FSI) PY363 - Day 1Eric Schwartzman
The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
“Dr.3” event will feature leading Chinese digital marketing practitioners who will present their views on the Chinese market and discuss way for companies to gain value from using social media in their marketing strategies.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
2009 Social Media & Online Usage StudySerge Beckers
Of the 371 surveyed:
· Almost 9 out of 10 journalists reported using Blogs for their online research (89%).
· Only Corporate websites (96%) is used by more journalists when doing online research for a story.
- Approximately two-thirds reported using Social Networking sites and just over half make use of Twitter for
online research.
Other insights: check out the file
Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
The Social Media Profile - JUL2010 (ExactTarget)Sociatria.com
Este estudio de ExactTarget cataloga a los usuarios de las redes sociales en 12 tipologías diferentes según el uso que diariamente le den al email, a Twitter y a Facebook (en inglés)
“Dr.3” event will feature leading Chinese digital marketing practitioners who will present their views on the Chinese market and discuss way for companies to gain value from using social media in their marketing strategies.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
2009 Social Media & Online Usage StudySerge Beckers
Of the 371 surveyed:
· Almost 9 out of 10 journalists reported using Blogs for their online research (89%).
· Only Corporate websites (96%) is used by more journalists when doing online research for a story.
- Approximately two-thirds reported using Social Networking sites and just over half make use of Twitter for
online research.
Other insights: check out the file
Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
The Social Media Profile - JUL2010 (ExactTarget)Sociatria.com
Este estudio de ExactTarget cataloga a los usuarios de las redes sociales en 12 tipologías diferentes según el uso que diariamente le den al email, a Twitter y a Facebook (en inglés)
En muchas ocasiones,hace falta llegar al límite para darnos cuenta de lo que es el poder interior y cuales son sus posibilidades; este limite enseña que podemos llegar a realizar cosas que pensábamos imposibles y que los temores y limitaciones son lo que uno se impone.
Digital Listening: The First Step in Understanding Your AudienceWade Kwon
http://itswa.de/pram2012
My presentation for the Public Relations Association of Mississippi annual conference, "Digital Listening: The First Step in Understanding Your Audience."
April 12, 2012, Columbus, Miss.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
In association with The Wall Street Journal and GoToWebinar, Ogilvy's Asia-Pacific social media team presented this deck on how to use social networks for business.
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...Lumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this presentation, you'll learn how social media can help events build awareness, foster word of mouth, and deepen attendee engagement. Learn ways you can measure social media impact and review real world innovative applications.
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Similar to Social Media Strategies for Small to Medium Businesses (20)
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
8. Social Media Technologies that make creating and sharing
content possible
Social Influence Understanding the influence we have on
Marketing each other in Social Media & techniques for
utilizing it for business goals
29. BY THE NUMBERS
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
30. BY THE NUMBERS use social
51% networks
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
31. BY THE NUMBERS use social
read
blogs 49%51% networks
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
32. BY THE NUMBERS use social
read
blogs 49%51%
3/4
networks
participate in social media in some way
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
33. BY THE NUMBERS use social
read
blogs 49%51%
HOW? 3/4
networks
participate in social media in some way
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
34. BY THE NUMBERS use social
read
blogs 49%51%
HOW? 3/4
networks
participate in social media in some way
have watched a
77 commercial on
PERCENT YouTube
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
35. BY THE NUMBERS use social
read
blogs 49%51%
HOW? 3/4
networks
participate in social media in some way
have watched a 51% post
77 commercial on
PERCENT YouTube
original content
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
36. BY THE NUMBERS use social
read
blogs 49%51%
HOW? 3/4
networks
participate in social media in some way
have watched a 51% post
77 commercial on out of 100content
original
consumers,
PERCENT YouTube posted product reviews
73
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
37. BY THE NUMBERS use social
49%51%
read
blogs
HOW? 3/4
networks
97 %
participate in social media in some way
have watched a 51% post
have
searched
for a brand
online
77
PERCENT
commercial on out of 100content
original
consumers,
YouTube posted product reviews
73
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
38. BY THE NUMBERS use social
49%51%
read
blogs
HOW? 3/4
networks
97 %
participate in social media in some way
have watched a 51% post
have
searched
for a brand
online
77
PERCENT
commercial on out of 100content
original
consumers,
YouTube posted product reviews
73
SOCIAL MEDIA IS MAINSTREAM
Forrester - Groundswell, Pew Internet, Razorfish - FEED 2009
43. Don’t social users hate marketing?
76% welcome brand advertising
Razorfish - FEED 2008, 2009
44. Don’t social users hate marketing?
76% welcome brand advertising
66% friended or followed a brand
Razorfish - FEED 2008, 2009
45. Don’t social users hate marketing?
76% welcome brand advertising
66% friended or followed a brand
65% have had their mind changed about a brand
Razorfish - FEED 2008, 2009
46. Don’t social users hate marketing?
76% welcome brand advertising
66% friended or followed a brand
65% have had their mind changed about a brand
97% say that influenced a purchase decision
Razorfish - FEED 2008, 2009
47. CONTENTS UNDER PRESSURE
Social Influence Marketing
Boring statistics
Guide to Social Strategy
Steal these campaigns
69. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
70. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
71. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
72. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
73. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
74. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
75. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
76. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
77. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
78. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
79. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
80. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
81. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
82. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
83. LURK:// Evaluate messaging options
‘FREE’
Status Updates
Links
Video
Images
Broadcast Messages
Shares / Likes / Recommendations
Events
84. GUIDE TO
SOCIAL
STRATEGY PLAN 2
Develop SIM voice Editorial schedule
Find a champion Forget your
expiration dates
Have rules, will social
Define goals
85. PLAN:// Develop a SIM voice
In the social world, trust comes in the
form of accessibility and openness.
Be a friend. Participate. That will be the
bulk of your message.
91. PLAN:// Editorial Calendar
Mon Tue Wed Thur Fri
✓ blog post ✓ 6 tweets ✓ 2 tweets ✓ blog post ✓ fav 2 videos on
✓ 4 tweets ✓ bookmark 1 story ✓ bookmark 3 story ✓ 4 tweets YouTube
✓ bookmark 3 stories ✓ share 2 stories on ✓ share 1 video on ✓ share 2 stories on ✓ 10 tweets for Follow
✓ share 2 stories on Facebook Facebook Facebook Friday
Facebook ✓ share 2 videos on
92. PLAN:// Forget your expiration dates
SIM is not a toe-dip science.
SIM is an long-term commitment to
cultivating advocacy so your customers will
do the marketing for you.
93. GUIDE TO
SOCIAL
STRATEGY PARTICIPATE 3
Profiles
Add value & Answer questions
Respect the community
Syndication tools
Tie into everything
103. MEASURE:// Which metrics to watch
2009 traffic, pageviews, number of followers & fans
reach, share of voice, sentiment
2010 sales leads, conversion, ave order value
104. MEASURE:// Which metrics to watch
PURPOSE METRICS
deals & specials posts, click-throughs, redemptions
customer service conversations, answers, sentiment
awareness, leadership fans, followers, retweets, shares
105. MEASURE:// Which metrics to watch
PURPOSE METRICS
deals & specials posts, click-throughs, redemptions
customer service conversations, answers, sentiment
awareness, leadership fans, followers, retweets, shares
106. CONTENTS UNDER PRESSURE
Social Influence Marketing
Boring statistics
Guide to Social Strategy
Steal these campaigns
110. 750 1500
followers followers
Bought 4 spendy tires from @discounttire yesterday and no one mentioned that
today they would release instant $50 rebate. Where's the love?
111. 750 1500
followers followers
Bought 4 spendy tires from @discounttire yesterday and no one mentioned that
today they would release instant $50 rebate. Where's the love?
@dayn Let me know which store you visited and I'll see what I can do :-)
112. 750 1500
followers followers
Bought 4 spendy tires from @discounttire yesterday and no one mentioned that
today they would release instant $50 rebate. Where's the love?
@dayn Let me know which store you visited and I'll see what I can do :-)
@DiscountTire I went to store ORP 01 (11462 Pacific Hwy, Tigard). Everyone
watching? Social media customer service case study right here.
113. 750 1500
followers followers
Bought 4 spendy tires from @discounttire yesterday and no one mentioned that
today they would release instant $50 rebate. Where's the love?
@dayn Let me know which store you visited and I'll see what I can do :-)
@DiscountTire I went to store ORP 01 (11462 Pacific Hwy, Tigard). Everyone
watching? Social media customer service case study right here.
@dayn Just spoke to the Store Manager, and they'll be calling you soon.
Happy Thanksgiving, and thanks for your business!
114. 750 1500
followers followers
Bought 4 spendy tires from @discounttire yesterday and no one mentioned that
today they would release instant $50 rebate. Where's the love?
@dayn Let me know which store you visited and I'll see what I can do :-)
@DiscountTire I went to store ORP 01 (11462 Pacific Hwy, Tigard). Everyone
watching? Social media customer service case study right here.
@dayn Just spoke to the Store Manager, and they'll be calling you soon.
Happy Thanksgiving, and thanks for your business!
@DiscountTire will be giving me $50 rebate, even though it wasn't avail
yesterday. Thanks to Rex for fielding the call from corporate. ;)
116. 1100
followers
SWDesigns: @dayn You should of went to American's tire co. They beat Costco
prices and we have all terrain tires & love them
117. 1100
followers
SWDesigns: @dayn You should of went to American's tire co. They beat Costco
prices and we have all terrain tires & love them
@SWdesignz Americas Tire = @DiscountTire FTW. They did match the online
price from tirerack.com. Big props for that
118. 1100
followers
SWDesigns: @dayn You should of went to American's tire co. They beat Costco
prices and we have all terrain tires & love them
@SWdesignz Americas Tire = @DiscountTire FTW. They did match the online
price from tirerack.com. Big props for that
SWdesigns: @dayn I hope you still go back to @discounttire and ask for the
rebate as well. It is only a day difference & they should honor that
119. 1100
followers
SWDesigns: @dayn You should of went to American's tire co. They beat Costco
prices and we have all terrain tires & love them
@SWdesignz Americas Tire = @DiscountTire FTW. They did match the online
price from tirerack.com. Big props for that
SWdesigns: @dayn I hope you still go back to @discounttire and ask for the
rebate as well. It is only a day difference & they should honor that
SWdesigns: @dayn Oh good, I am glad @DiscountTire provided you with great
customer service. FTW
120. 1100
followers
SWDesigns: @dayn You should of went to American's tire co. They beat Costco
prices and we have all terrain tires & love them
@SWdesignz Americas Tire = @DiscountTire FTW. They did match the online
price from tirerack.com. Big props for that
SWdesigns: @dayn I hope you still go back to @discounttire and ask for the
rebate as well. It is only a day difference & they should honor that
SWdesigns: @dayn Oh good, I am glad @DiscountTire provided you with great
customer service. FTW
27
followers
storeistold:@daynThere's a state law, Discount Tire has to give you your $50
back - if the sale is within 30 day
135. Micro Site Visitors
Shoe Goo Micro Site
Video contest powered
by YouTube
YouTube Subscribers
Shoe Goo YouTube contest
ShoeGooSkate.com
136. Micro Site Visitors
Shoe Goo Micro Site
Video contest powered
by YouTube
YouTube Subscribers Videos also posted
Facebook Friends
to Facebook Page
Shoe Goo YouTube contest Shoe Goo Facebook Page
137. Twitter Followers
Twitter Mentions
Shoe Goo and Skate topics
on Twitter
Micro Site Visitors
Shoe Goo Micro Site
Video contest powered
by YouTube
YouTube Subscribers Videos also posted
Facebook Friends
to Facebook Page
Shoe Goo YouTube contest Shoe Goo Facebook Page
138. Twitter Followers
Future expansion areas of the Micro Site
Twitter Mentions
Shoe Goo and Skate topics
on Twitter Test your goo.
(Where to skate)
Micro Site Visitors
Shoe Goo Micro Site
Video contest powered
by YouTube
YouTube Subscribers Videos also posted
Facebook Friends
to Facebook Page
Shoe Goo YouTube contest Shoe Goo Facebook Page
143. If you approach every channel with the intent to add
value through participation, you can’t go wrong. People
will push your brand and products for you.
144. If you approach every channel with the intent to add
value through participation, you can’t go wrong. People
will push your brand and products for you.
Decide to attack a project socially,
develop a SIM plan, and stick to it. Bite
it off in manageable chunks.
145. Thank you.
delicious.com / daynw / FORGE
GradyBritton.com For my card, txt: DAYN to 50500
GradyBritton dayn