Presented at the ARC Industry Forum in Orlando, Florida. The presentation highlights the important of surfacing expertise to make it findable and expanding your social network connections.

1. Social Media and
Collaboration
Jim Cahill
2012 ARC Industry Forum
2/10/2012 1

2. Social Media and Collaboration—
Start With Why
2/10/2012 2

3. 1. Designing, Building, Running, and
Optimizing a Manufacturing Plant is Hard
“Our work demands
the broadest skill set
of any engineering
discipline—it requires
knowledge of
chemical
processes,
mechanical,
electrical,
electronics,
www.automationworld.com/columns-8219 software, networks
and IT‖ –John Berra
2/10/2012 3

4. 2. Vast Expertise is Retiring and Staff
Ranks are Thinning
2/10/2012 4

5. 3. Communications Technology is
Rapidly Evolving
2/10/2012 5

6. What This Means…
• Designing, Building, Running, and
1 Optimizing a Manufacturing Plant is Hard
• Vast Expertise is Retiring and Staff Ranks
2 are Thinning
• Communications Technology is Rapidly
3 Evolving
People are Finding Ways to Get Info and
Connect with Experts Faster
6

7. How?
LinkedIn Group Threads
Blog posts
Facebook Pages
2/10/2012 7

8. Search is Dominant Way We Find
Information
95% !
2010 Chemical Engineering Magazine Survey

9. Sad Reality—Most of Our Expertise is
Buried in eMail or Lost as Sound Waves
2/10/2012 9

10. Unburying our Expertise and
Making it Findable

11. Expanding Our Digital Footprint to Make
Expertise More Findable
Pictures Podcasts
Presentations Videos
2/10/2012 11

12. Making Our Expertise Findable
2/10/2012 12

13. Fast Search Results Changes
Expectations—Shrink Distance to SME!

14. Connecting With People
―The value of a
Social
telecommunications
network is proportional to
the square of the number
People
of connected users of the
system.‖ (n2)
system
CAHILL’s
—Metcalf’s Law
2/10/2012 14

15. Do Automation and Manufacturing
Professionals Connect Together?
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16. Using Social Apps LinkedIn,
Facebook, Twitter to Connect
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17. Increasing the Connections of Our
Subject Matter Experts

18. Bringing A Community of Customers,
Employees, & Business Partners Together
Community.EmersonExchange.org

19. Think People-To-People,
Not Applications
 
www.slideshare.net/Dell_Inc/three-social-media-steps-for-business

20. Participation Drives Business
Opportunities
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21. Participation Connects Us Closer with Our
Customers

22. Participation Establishes Better Trade
Press/Analyst Community Connections
twitter.com/JimCahill/editors/members

23. THANK YOU!
Let’s Stay Connected
Jim Cahill
EmersonProcessXperts.com
@JimCahill
LinkedIn.com/in/JimCahill
Jim.Cahill@Emerson.com