Presentation to the Alumni of HULT Global Masters event: Social Media and Civiv Engagement. May 2011

1. Digital: • strategy • training programmes • social engagement • amplification

2. Public Participation:
digital engagement between
government and citizens
19 May 2011
Tiffany St James
[On Linked In / Twitter / Facebook / Skype / FourSquare / Slideshare]
Tiffany@stimulationltd.co.uk

3. Hello!
• Twitter @tiffanystjames
• Linked In, Skype, Facebook, FourSquare etc

4. Direct.gov.uk

5. Anyone know this man?

6. Data.gov.uk

7. Then Gatorade built this

8. So I thought it would be cool to build one..

9. Factors affecting how
government use social media

10. Understand that trust has changed

11. Power to the lobby

12. Fear factor of NOT living the brand

13. What can we learn from WikiLeaks?

14. Crisis comms
YOU are going to be naked
So you better be buff!
• Have a strategy in place
• Get your facts straight and out first
• Man up!
• Tell people what you are doing about it
• Do it

15. UK Government use of social
media

16. Understand the 7 levels of engagement
 Disseminating information
 Monitoring
 Gaining insight
 Responding
 Discussing
 Consulting
Deeper engagement
 Collaborating

17. Understand how to monitor

18. iGoogle

19. Rich photography

20. Podcasts

21. Departmental You Tube Channel

22. Multi-way engagement

23. Campaigns

25. Collaborative drafting (Copenhagen)

27. Collaborating

29. ASBOrometer

30. Find GPs (or dentists or pharmarcies)

31. Overseas Government use of
social media

32. Rebuttal

33. Democracy in action?

34. Dutch Transplantation Foundation

35. New Zealand

36. Current: Public YouTube’s
Finance Act 1989 Terms of Use
… …
Limits on giving by the Crown of G. You understand that when using the
guarantees and indemnities YouTube Website, you will be exposed to
65ZC Guarantee or indemnity by the User Submissions from a variety of
Crown must not be given except sources, and that YouTube is not
responsible for the accuracy, usefulness,
under statute safety, or intellectual property rights of or
Except as expressly authorised by any relating to such User Submissions. You
further understand and acknowledge that
Act, it is not lawful for any you may be exposed to User
person to give a Submissions that are inaccurate,
guarantee or indemnity offensive, indecent, or objectionable, and
you agree to waive, and
VS
on behalf of or in the hereby do waive, any legal
name of the Crown. or equitable rights or
Parts 4 to 6 (comprising sections 33 to 65A) were substituted by new
Parts 4 to 6 (comprising sections 33 to 65ZG), as from 25
January 2005, by Public Finance Amendment Act 2004
remedies you have or may
(2004 No 113). See sections of that Act as to the transitional
provisions.
have against YouTube with
65ZD Minister may give guarantee or respect thereto, and agree to
indemnity if in public interest indemnify and hold
(1) The Minister, on behalf of the YouTube, its
Crown, may give, in writing, a Owners/Operators, affiliates,
guarantee or indemnity to a person, and/or licensors, harmless
organisation, or government if it to the fullest extent allowed
appears to the Minister to be by law regarding all matters
necessary or expedient in the related to your use of the
public interest to do so. site.
…
State Services
Commission

38. China now has more netizens than any
other country in the world
Growing at 6 million users a month
It overtook the US in 2008.
Guangzhou have the edgiest print
media in China, and cover Hunan, which
has the most innovative TV stations.
China still controls its media more
tightly than almost any other important
country, including Russia.
The web is a freer space, but there are
real, and constant, limits too.
They can't use Youtube to upload video
content.

39. Map of online communities
Source: xkcd.com

40. Thank you
To get these slides:
tiffany@stimulationltd.co.uk
www.twitter.com/tiffanystjames

41. Digital: • strategy • training programmes • social engagement • amplification