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Social media analytics suck

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Chris 'Kubby' Kubbernus
Chris 'Kubby' Kubbernus

Social media analytics suck...but not for the reasons you might think. They suck, because we - as marketers for businesses - suck at social media, or perhaps the companies we work for suck at it. We need to change this. Here's some advice on how.

Marketing
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Social Media Analytics Suck Like really bad… By Chris ‘Kubby’ Kubbernus @chriskubbernus #wawcph
But not for the reasons you think
Social analytics suck because we don’t know what the fuck we are doing...
How we approach social media How important Social is to business
A recent study by McKinsey found that “91 per cent of companies believe social media doesn’t significantly impact sales.”
‘C’-suites today are asking: How do you compare the effectiveness of a Facebook comment with an ad that runs on TV? Or a tweet with a glossy magazine spread?”
We don’t measure ROI for this…
Social media is like toilet paper. We need it because we’re human.
Where are the people?
If Content is King and Marketing is the Queen that runs the household – then Social Media is the Prince who will kill both of them for the Crown!
How do we turn this boat around then?
Vanity Metrics
Mentions Fans Likes “Reach”
What matters is conversions.
Data is all over the map Data is all over the map
No Humanalytics
More testing
Facebook Dark Posts
Twitter Cards
But Chris, social media is hard!
Okay, then let me show you something cool.
www.ifttt.com/
http://feeds.feedburner.com/modernb2bmarketing
Where can you get these slides? Email me? chriskubby@gmail.com Why? Because I want to spam you! or even easier -

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