The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15

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2 likes•918 views

Digiday

Liz Nixon's presentation from the Digiday Content Marketing Summit in Half Moon Bay, CA - August 4, 2015.

Marketing

COMMUNITY-DRIVEN
STORYTELLING FOR THE
SNAPCHAT GENERATION

IT TAKES A
THOUSAND
VOICES TO TELL
A SINGLE
STORY

Total
Views:
60 Million
Impressions:
1.5 Billion
Engagements:
30.1 Million
Engagements
per

week:

700K
Zero-distancing
via Snapchat

29 Inﬂuencers +!

11 Million Views+

100M Impressions

Harness
Influencers’ Fans
INSPIRED BY @SUMMERBREAK’S
SNAPCHAT SUCCESS

STARRING:
3 EPISODES
A WEEK
8 WEEKS
186,544
FOLLOWERS
3.2M
VIEWS
73%
COMPLETION
RATE
WHAT IS SNAPPERHERO?
146M
IMPRESSIONS

3 TAKEAWAYS
CO-CREATE SOMETHING INFLUENCERS
LOVE
GROW AND ACTIVATE FANS BEFORE
LAUNCH
INVEST IN COMMUNITY-DRIVEN STORYTELLING

Think all users are created equal? Think again... In this free infographic, the unfunnel network takes a serious further look at the marketing power of a social influencer. This visual guide gives you a path through a typical user journey of the marketing influencer in the modern era, from initial blog post, through twitter, Facebook and all other social paths to WordPress, and finally to where the path enables one power user to influence of over 14 million people.

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It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully. Here are seven ways to become a marketing superhero in financial services.

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