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Social Media a Net Negative - Travis Johnson
The document discusses key insights into social media engagement for brands, highlighting the most followed accounts and the most mentioned brands on platforms like Twitter and Instagram. It emphasizes the importance of genuine interaction and strategic content creation over simply boosting follower counts. The piece also touches on defining key performance indicators to measure success in social media marketing.
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Social Media a Net Negative - Travis Johnson
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- 2. @katyperry @justinbieber @BarackObama @taylorswift13 @ladygaga @britneyspears @rihanna @jtimberlake 58M 56M 48M 46M 45M Top 10 TwitterAccounts by Followers 42M 39M 37M 36M 35M Source twittercounter.com @YouTube @instagram @LA2M
- 3. Most loved brandsby social media mentions Twitter Facebook Apple YouTube Samsung Source socialmediaexplorer.com 1 2 4 6 19 @LA2M
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- 6. Most hated brandsby social media mentions Source socialmediaexplorer.com Twitter Facebook YouTube Apple Samsung 1 2 4 7 41 6.6x more 3.7x more @LA2M
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- 8. Social Media isa consumer game For large brands it’s about positively influencing the message For new smaller brands it’s about delivering the message @LA2M
- 9. Channels A. 18 B. 35 C.209 D. 327 How many active social media site are there? (excluding dating sites) @LA2M
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- 13. Do spend onmarketing Followers @LA2M
- 14. Content Stay active beforeyou have a following Talk about what matters to your audience Develop a persona Become the expert in your field Patient @LA2M
- 15. Enagagement Do not buyfollowers Don‘t let brand messages go unreturned Be real in realtime Engage both followers and your target customers Be more active when your audience is active @LA2M
- 16. Conversion Define KPI‘s Key PerformanceIndicators @LA2M
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- 18. Travis Johnson -@thefoodjunky foodjunky.com - @getfoodjunky To continue the conversation or for a copy of this presentation @LA2M
Editor's Notes
- #3 Who do you think has the most followers on Twitter? Ford 2B budget est $500 million social with 500K followers. Were here to talk about brands. Who do you think are the most influential and loved brands?
- #5 What are the most influential brands. Apple that’s a good one. Raise your hand if you own an Apple product. Now raise your hand if you follow apple on Social media.
- #6 You will be surprised to know that Steve Jobs was apposed to social media. And even today Apple doesn’t use Twitter or Instagram.
- #8 Now lets look at how one of their competitors are stacking.
- #9 The reason is because Samsung is able to positively influence the message.
- #12 Buying follower hurts engagement
- #13 Buying follower hurts engagement
- #14 Buying follower hurts engagement
- #17 Convert target customer and followers into customers
- #18 Hootsuite Buffer hubspot