The document discusses marketing strategies for a potential film adaptation of the video game Deus Ex: Human Revolution. It recommends focusing on the game's action elements to appeal to male audiences. A summer release date would be best to target other successful game/action movies. Promotion should heavily target gamers through social media, websites, trailers and giveaways to generate buzz leading up to the film's release.

2.  Rating: R
 Genre: Action/Thriller
 Set in 2027
 Story begins at Sarif Industries, a growing
biotechnology firm based in Detroit
 Plot centers around Adam Jensen, security director
for Sarif, uncovering the truth behind a terrorist
attack on Sarif Industries
 Espionage adventure across the world looking for
answers before eventually realizing that the
answers are closer than they seem

3.  Adam Jensen
 Megan Reed
 David Sarif
 Zhao Yun Ru

4.  Rise of corporations in
globalization
 Espionage
 Transhumanism (ascending
our own humanity)
 Ethics of advancing humans
with biomechanical
replacements for body parts
 Conpiracy

5.  Gamers like action so more focus would be placed
on exciting action sequences and advertising that
aspect
 Most successful movies based on videogames were
all action movies
 The missions to each location in the world would be
condensed to fit most of the original plot into the
movie

6.  Males
› 18-60
 Females
› 25-45
 Action movies are more geared toward
young to middle age males
 Thrillers are more popular with an older
audience

7.  Most important audience to gather are
gamers
 Most likely to see the movie
 Easiest to convince
 Almost 50% of gamers are 18-49 years
old Gamers
Under 18 18-49 50 +
26% 25%
49%

8.  Best time of year to release movie would
be in the summer
 Time when the most successful action
movies and movies based on
videogames came out
Movie Release Date Budget Profit
Lara Croft: Tomb June 15 $80 million $167.7 million
Raider
Prince of Persia: May 28 $200 million $135.1 million
The Sands of Time
Mortal Kombat August 18 $18 million $104.2 million
Resident Evil March 15 $33 million $69.4 million

9.  Generate interest in the
movie for both gamers
and people who’ve
never heard of it
 Use social media to full
advantage in spreading
recognition of the movie
 Focus on the “Human
Revolution” part of the
title

10.  Magazines
 Billboards
 Flyers
 Make sure they’re visually stimulating
and stylish

11.  Most productive form of promotion
 Average Trailer = 3 to 4 minutes long for
theatres
 Shorten for television
 Make sure it’s exhilarating and shows a few
pivotal parts of the movie
 Make 3 versions:
› Focus on action aspect
› Focus on thriller aspect
› Show the relationship with Jensen’s girlfriend to
attract more women

12.  Leak details to various websites
 Big focus on videogame websites
 Give “exclusive” information,
screenshots, updates, etc.

13.  Billboards of the internet
 One of the first things visible at the top of
websites
 Interactive banner ads link to the movie
website or even contain a trailer for the
movie

14.  Extremely important in
getting trailers around
the internet
 Start a viral video
campaign
 Make videos
advertising human
augmentations from
the film as if they were
real commercials
 Show behind the scene
videos and interviews
with the cast

15.  Create Facebook page for movie
 Update daily with news, videos, links to
other websites
 Post promotions for movie tickets and
early screenings
 Important to establish a
presence on most popular
social networking site in the
world

16.  Create Twitter account
 Similar to Facebook in update
 More links to other websites than
Facebook
 Pay attention to trends list and try to
become trending
 #DeusExMovie, #HumanRevolution

17.  Giveaways
 Randomly give Digital Download version
of the videogame the film is based off of
to people on opening night and through
Twitter or Facebook
 Have anyone dressed up as a character
get a discount for the movie or digital
download of the videogame

18. Announcement Release
12 10 8 months 6 months 4 months 2 months 2 weeks
months months
Trailers X X X X
Social X X X X X X X
Media
Websites X X X X X X X
Ads X X
Giveaways X X
Talk show X
Interviews

19.  http://www.businessinsider.com/video-
game-film-adaptations-ranked-by-profit-
2012-6?op=1
 http://www.imediaconnection.com/conten
t/4525.asp
 http://www.admedia.org/
 http://independentfilmblog.com/archives/t
he-best-way-to-promote-your-film/
 http://www.digitalsurgeons.com/blog/strat
egy/experiential-marketing-the-best-way-
to-promote-movies/