2. Rating: R
Genre: Action/Thriller
Set in 2027
Story begins at Sarif Industries, a growing
biotechnology firm based in Detroit
Plot centers around Adam Jensen, security director
for Sarif, uncovering the truth behind a terrorist
attack on Sarif Industries
Espionage adventure across the world looking for
answers before eventually realizing that the
answers are closer than they seem
3. Adam Jensen
Megan Reed
David Sarif
Zhao Yun Ru
4. Rise of corporations in
globalization
Espionage
Transhumanism (ascending
our own humanity)
Ethics of advancing humans
with biomechanical
replacements for body parts
Conpiracy
5. Gamers like action so more focus would be placed
on exciting action sequences and advertising that
aspect
Most successful movies based on videogames were
all action movies
The missions to each location in the world would be
condensed to fit most of the original plot into the
movie
6. Males
› 18-60
Females
› 25-45
Action movies are more geared toward
young to middle age males
Thrillers are more popular with an older
audience
7. Most important audience to gather are
gamers
Most likely to see the movie
Easiest to convince
Almost 50% of gamers are 18-49 years
old Gamers
Under 18 18-49 50 +
26% 25%
49%
8. Best time of year to release movie would
be in the summer
Time when the most successful action
movies and movies based on
videogames came out
Movie Release Date Budget Profit
Lara Croft: Tomb June 15 $80 million $167.7 million
Raider
Prince of Persia: May 28 $200 million $135.1 million
The Sands of Time
Mortal Kombat August 18 $18 million $104.2 million
Resident Evil March 15 $33 million $69.4 million
9. Generate interest in the
movie for both gamers
and people who’ve
never heard of it
Use social media to full
advantage in spreading
recognition of the movie
Focus on the “Human
Revolution” part of the
title
11. Most productive form of promotion
Average Trailer = 3 to 4 minutes long for
theatres
Shorten for television
Make sure it’s exhilarating and shows a few
pivotal parts of the movie
Make 3 versions:
› Focus on action aspect
› Focus on thriller aspect
› Show the relationship with Jensen’s girlfriend to
attract more women
12. Leak details to various websites
Big focus on videogame websites
Give “exclusive” information,
screenshots, updates, etc.
13. Billboards of the internet
One of the first things visible at the top of
websites
Interactive banner ads link to the movie
website or even contain a trailer for the
movie
14. Extremely important in
getting trailers around
the internet
Start a viral video
campaign
Make videos
advertising human
augmentations from
the film as if they were
real commercials
Show behind the scene
videos and interviews
with the cast
15. Create Facebook page for movie
Update daily with news, videos, links to
other websites
Post promotions for movie tickets and
early screenings
Important to establish a
presence on most popular
social networking site in the
world
16. Create Twitter account
Similar to Facebook in update
More links to other websites than
Facebook
Pay attention to trends list and try to
become trending
#DeusExMovie, #HumanRevolution
17. Giveaways
Randomly give Digital Download version
of the videogame the film is based off of
to people on opening night and through
Twitter or Facebook
Have anyone dressed up as a character
get a discount for the movie or digital
download of the videogame
18. Announcement Release
12 10 8 months 6 months 4 months 2 months 2 weeks
months months
Trailers X X X X
Social X X X X X X X
Media
Websites X X X X X X X
Ads X X
Giveaways X X
Talk show X
Interviews