The document summarizes a webinar on social media hosted by Darryl Praill of OnPath Business Solutions. It introduces the panelists - Robert Wynne of Wynne Communications and Jim Sterne of Target Marketing. The webinar involved the panelists answering questions from attendees on topics like measuring social media ROI and whether social media is a waste of time. It concludes with final thoughts from Robert Wynne and Jim Sterne. Contact information is provided for follow up.

1. Thursday September 27, 2012 @ 3:00pm EST Live Webinar
Darryl Praill Robert Wynne Jim Sterne
Domanski
Host Partner Author, Social Media Metrics
OnPath Business Solutions Wynne Communications Target Marketing
© 2012. All Rights Reserved. OnPath Business Solutions Inc ®

2. Introductions and Logistics
Viewer Window Control Panel
Twitter Comments: #socialrodeo

3. Darryl Praill, OnPath Business Solutions
Darryl Praill
Host
OnPath Business Solutions
Twitter: @ohpinion8ted
Email: darryl.praill@onpath.com
Website: www.onpath.com

4. Robert Wynne, Wynne Communications
Robert Wynne
Partner
Wynne Communications
Twitter: @robwynne
Email: rob@wynnepr.com
Website: www.wynnepr.com

5. Jim Sterne Target Marketing
Sterne,
Jim Sterne
Author, Social Media Metrics
Target Marketing
Twitter: @jimsterne
Email: jsterne@targeting.com
Website: www.targeting.com

6. Social Media Rodeo
Question 1: Is social media a waste of time?
Twitter Comments: #socialrodeo

7. Social Media Rodeo
Question 2: How are some companies using social
media to generate sales leads?
Are they
A th good leads or just noise?
dl d j t i ?
Twitter Comments: #socialrodeo

8. Social Media Rodeo
Question 3: How are some companies monitoring
social media comments and trends?
Should th b th ?
Sh ld they bother?
Twitter Comments: #socialrodeo

9. Social Media Rodeo
Question 4: What are the best ways to engage with
prospects using social media? Should you
engage to sell or for brand awareness?
Should you engage at all?
Twitter Comments: #socialrodeo

10. Social Media Rodeo
Question 5: How do you measure the ROI of social
media?
Can
C you measure it? I it worth measuring?
Is th i ?
Twitter Comments: #socialrodeo

11. Social Media Rodeo
Robert s
Robert’s Final Thoughts
1. Social Media is a waste of time for public relations.
2. Reporters don't like to be pitched on FB, LinkedIn or Twitter.
Email is preferred, then phone.
3. All of my major placements came from email pitches or personal contacts.
4.
4 What's more important - a bunch of Likes and Followers or a big story
Followers,
in the Wall Street Journal?
5. Online Social Media needs to be replaced with Real Social Media .... in Person.
Twitter Comments: #socialrodeo

12. Social Media Rodeo
Jim s
Jim’s Final Thoughts
1. Monitor your name, competitors and industry
2. Participate only if you have specific goals
3. Don't get wound up by Followers or Likes
4. Social can work for direct response and Branding
p g
5. Transparency & Authenticity trump Quantity
Twitter Comments: #socialrodeo

13. Recorded Version
Get the recorded version of this
event next week:
www.onpath.com/eventslibrary
th / t lib
Next Event
October 25, 2012
,

14. Questions / Comments?
Control Panel
Twitter Comments: #socialrodeo

15. Contact Information www.onpath.com
www onpath com
Darryl Praill Robert Wynne
OnPath B i
O P th Business Solutions
S l ti Wynne Communications
W C i ti
Twitter: @ohpinion8ted Twitter: @robwynne
Email: darryl.praill@onpath.com Email: rob@wynnepr.com
Website:
Website www.onpath.com
onpath com Website:
Website www.wynnepr.com
nnepr com
Jim Sterne
Target Marketing
Twitter: @jimsterne
Email: jsterne@targeting.com
g g
Website: www.targeting.com
Twitter Comments: #socialrodeo