The document discusses changes in communication options due to the internet and social media. The three main changes are: 1) The internet allows for many-to-many communication patterns unlike previous one-to-one or one-to-many media. 2) The internet has become a platform for other media. 3) The internet allows users to both consume and produce content as prosumers. Social media offers public content editing and sharing among socially validated networks, tapping into collective intelligence. However, networks can also shape views and limit independence if links become too tight.

1. Internet andSocial Media changes in options of communication & important facts about usingofsocialmedia Jan Havelka

2. Main body Three big changes in options of communication What are the social media Facts about the collectiveintelligence

3. First big change The Internet is the first medium in history, that has nativesupport forgroups and conversation at the same time. The Internet gives us the many-to-many pattern one-to-one (for example telephone) one-to-many (radio, TV, printing press) many-to-many (Internet) The information traffic patterns model (developed by Bordewijk & Kaam, 1986)

5. Second big change Internet becomes the mode of carriage for all other media. „remediation“ (Bolter, Grusin) „content of a medium was always nother medium“ (McLuhan)

7. Thirdbigchange Every time a new consumer join this media landscape a new producer join as well, because the same equipment let us consume and produce. Prosumer= producer and consumerin one person (AlvinToffler) Produsers– producentsandusers

9. Internet media today „Media becomes more social. Media can be produced locally, by amateurs, quickly and at an incredible abundance. In this time media is global, social, ubiquitous and cheap“ (ClayShirky)

10. What really are social media?

11. Whatweactuallyknowaboutthesocial media? social media are actual social media offers public content editing social media are socially validated social media share a content among themselves

16. Collective inteligence in social media People who are generating enormous reams of content every day, who are spending enormous amounts of time organizing, linking, commenting on the substance of the Internet, are doing so primary for free. Possibilityof getting at the collective, distributive intelligence. JamesSurowiecki (TheWisdomofCrowds) Howard Rheingold (Smart Mobs: The Next Social Revolution)

17. Collective inteligence in social media Groupsare only smart when people in them are as independent as possible.And networks make it harder for people to do that, because they drive attention to the things that the network values. More tightly linked we come to each other, the harder it is for each of us to remain independent. One of fundamental characteristics of a network is that once you are linked in the network, the network starts to shape your views and starts to shape your interactions with everybody else.

18. Ant colony is the classic metaphor No individual ant knows what it‘s doing, but collectively ants are able to reach incredibly intelligent decisions. But we know that occasionally ants go astray.If army ants getlost, they start to follow a simple rule – just do what the ant in front of you does– andtheyeventually end up in a circle keepingmarching around until they die.

20. iscarriageforother media

21. let usproduce not onlyconsume

22. Social media:

23. offer public content editing

24. are sociallyvalidated

25. are actualandshare a content