The document discusses how Twitter can help individuals and brands build communities and share information. It notes that the author used Twitter to share updates during his wife's labor and delivery, allowing distant friends and relatives to learn of the birth. The document provides tips for using social media principles like being engaging, sharing others' good work, and building trust before promoting one's brand. It suggests how companies can use Twitter to help customers, contribute to professional communities, and assist reporters to create goodwill.

11. Nurture the community

12. Holy Zappos! Zappos!

15. Thank you! Questions or comments? www.twitter.com/gussent [email_address] m www.baltimoresun.com/ balttech