“Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one ...
Traditional media<br />“I invest $$$ in this because I can reach millions!”<br />
What is not<br />Social<br />Media<br />
Viral<br />“WOW!!.. Fascinating!..”<br />
<ul><li>Not about numbers, more about conversations.
Engagement being more important.
Viral is virus, but word of mouth is more like it.</li></li></ul><li>Optional<br />“Let us do 'The Facebook' & 'twitter‘ f...
<ul><li>Customers are present everywhere.
Trusted source, than official reports.
No customers online? Probably new market opportunities</li></li></ul><li>Sprint<br />“Let’s try it out for a while & see h...
<ul><li>More like a marathon.
More than a ‘contract’.
Listen – Trust – Revert back.</li></li></ul><li>Independent<br />“So, do I need to update my website as well??”<br />
<ul><li>Quick change and adoption of different technologies.
Only you can understand your business the best.
Social Media helps understand your product.</li></li></ul><li>Camouflage<br />“Let us look all fancy & classy!”<br />
<ul><li>The product still remains the same.
Basic business concepts never change.
Its open, like an actual ‘open book’.</li></li></ul><li>Advertising & Marketing<br />“So, How many leads will I generate?”...
<ul><li>Collaborative Opportunity.
Voice to the unheard voice
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What Is Not Social Media

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Talk on what is Not Social Media at Startup Saturday, Hyderabad

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What Is Not Social Media

  1. 1. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.”<br />- David Finch<br />
  2. 2. Traditional media<br />“I invest $$$ in this because I can reach millions!”<br />
  3. 3. What is not<br />Social<br />Media<br />
  4. 4. Viral<br />“WOW!!.. Fascinating!..”<br />
  5. 5. <ul><li>Not about numbers, more about conversations.
  6. 6. Engagement being more important.
  7. 7. Viral is virus, but word of mouth is more like it.</li></li></ul><li>Optional<br />“Let us do 'The Facebook' & 'twitter‘ first”<br />
  8. 8. <ul><li>Customers are present everywhere.
  9. 9. Trusted source, than official reports.
  10. 10. No customers online? Probably new market opportunities</li></li></ul><li>Sprint<br />“Let’s try it out for a while & see how it goes?”<br />
  11. 11. <ul><li>More like a marathon.
  12. 12. More than a ‘contract’.
  13. 13. Listen – Trust – Revert back.</li></li></ul><li>Independent<br />“So, do I need to update my website as well??”<br />
  14. 14. <ul><li>Quick change and adoption of different technologies.
  15. 15. Only you can understand your business the best.
  16. 16. Social Media helps understand your product.</li></li></ul><li>Camouflage<br />“Let us look all fancy & classy!”<br />
  17. 17. <ul><li>The product still remains the same.
  18. 18. Basic business concepts never change.
  19. 19. Its open, like an actual ‘open book’.</li></li></ul><li>Advertising & Marketing<br />“So, How many leads will I generate?”<br />
  20. 20. <ul><li>Collaborative Opportunity.
  21. 21. Voice to the unheard voice
  22. 22. Community building.</li></li></ul><li>Free<br />“It doesn’t cost more than a penny”<br />
  23. 23. <ul><li>Cannot be programmed.
  24. 24. Tools and Skills.
  25. 25. Time is money. </li></li></ul><li>Been there, done that & still<br />#FAIL ??<br />
  26. 26. <ul><li>Unrealistic goals set before getting into it.
  27. 27. Lack of good content.
  28. 28. Myopic vision.
  29. 29. Jumping into the bandwagon.</li></li></ul><li>“If content is king, then conversation is queen.” – John Munsell<br />
  30. 30. Thank You! <br />adityaaguptaa@igenero.com<br />reachaditya<br />

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