This document discusses building diverse audiences for cultural organizations. It defines diversity and outlines elements of difference among individuals. It discusses the concepts of access, inclusion, and equity. Access means ensuring opportunities for diverse individuals to participate and engage with cultural activities. Inclusion means diverse individuals are welcome and valued at all levels of organizations. The document also provides demographic data about North Carolina's changing population in terms of gender, race, and socioeconomic factors. It ranks North Carolina compared to other states on various measures. Resources for further information are listed at the end.