This document discusses best practices for using social media, particularly Facebook and Pinterest, to engage audiences. It recommends focusing efforts on one platform at a time, building long-term relationships, being personable, listening to followers, using analytics, and understanding how social algorithms work. Specific tactics mentioned include using cover images and pinned posts on Facebook, as well as telling stories and engaging others on Pinterest. Measurement challenges are also addressed.
This presentation is based off my thesis on "How and Why Products go Viral." Learn how to hack the marketing game and create a viral product. Based off books such as The Tipping Point by Malcolm Gladwell, Contagious by Jonah Berger, and Ideavirus by Seth Goden.
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Mitch Ditkoff, author of "Storytelling at Work: How Moments of Truth on the Job Reveal the Real Business of Life," helps organizations and their people use storytelling to connect to the mission behind their work. Storytelling is a great way to connect with stakeholders and build momentum for change. This webinar will help you craft your own stories and consider how and when to tell them in the service of problem solving!
How to Amplify Your Mnistry's Outreach Using TwitterToni Birdsong
This is a presentation given by Toni Birdsong, social media strategist and co-author of @stickyJesus: how to live out your faith online. The presentation was given at MinistryNet in Bangkok Thailand Nov. 3-7, 2011, an event held by Campus Crusade for Christ International. @copyright Toni Birdsong, Birdsong Creative, 2011. All Rights Reserved.
This presentation is based off my thesis on "How and Why Products go Viral." Learn how to hack the marketing game and create a viral product. Based off books such as The Tipping Point by Malcolm Gladwell, Contagious by Jonah Berger, and Ideavirus by Seth Goden.
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.
Mitch Ditkoff, author of "Storytelling at Work: How Moments of Truth on the Job Reveal the Real Business of Life," helps organizations and their people use storytelling to connect to the mission behind their work. Storytelling is a great way to connect with stakeholders and build momentum for change. This webinar will help you craft your own stories and consider how and when to tell them in the service of problem solving!
How to Amplify Your Mnistry's Outreach Using TwitterToni Birdsong
This is a presentation given by Toni Birdsong, social media strategist and co-author of @stickyJesus: how to live out your faith online. The presentation was given at MinistryNet in Bangkok Thailand Nov. 3-7, 2011, an event held by Campus Crusade for Christ International. @copyright Toni Birdsong, Birdsong Creative, 2011. All Rights Reserved.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Transmedia success: Striking a balance between books, games, and community - ...BookNet Canada
"Transmedia success: Striking a balance between books, games, and community" by Keith Fretz (Scholastic, Inc.) for Tech Forum 2015, presented by BookNet Canada - March 12, 2015
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Sharing all of the info gathered around workshops, speaker panels, and networking events at South by Southwest Interactive. This will include topics from iPad to UX to Social Media to Gaming to the next big things.
Content Marketing for Professional Services FirmsTracy Gold
What is content marketing? How can it grow your business? What planning steps should you take? Answers to these questions, and a walkthrough of some of the pitfalls and opportunities of content marketing. Presented at Social Media Boot Camp for Professional Service Firms, hosted by the Maryland Association of CPAs.
A half day workshop on social media for hoteliers in the north east of England covering principles of and best practices in social media. Further information from richard@partnershipglu.co.uk
Transmedia success: Striking a balance between books, games, and community - ...BookNet Canada
"Transmedia success: Striking a balance between books, games, and community" by Keith Fretz (Scholastic, Inc.) for Tech Forum 2015, presented by BookNet Canada - March 12, 2015
10 Easy Ways to Take Your Website from Good to GreatChris Sietsema
Presentation given at the IRMA Conference in October 2012. Covers methods to improve website effectiveness including usability, search engine optimization, email automation, social sharing, content planning and more. From @sietsema.
Sharing all of the info gathered around workshops, speaker panels, and networking events at South by Southwest Interactive. This will include topics from iPad to UX to Social Media to Gaming to the next big things.
Content Marketing for Professional Services FirmsTracy Gold
What is content marketing? How can it grow your business? What planning steps should you take? Answers to these questions, and a walkthrough of some of the pitfalls and opportunities of content marketing. Presented at Social Media Boot Camp for Professional Service Firms, hosted by the Maryland Association of CPAs.
Merrill Dubrow, President and CEO of M/A/R/C Research, forecasted the future of the industry to over 200 attendees at IIR's Technology Driven Market Research Event in May 2011.
[OpenCamp 2010] You Don't Know Click: Measuring What Matters in Social MediaEric Swayne
Data is both the good news and the bad news of social media - we get so many numbers from our actions in the space that it's hard to separate the cool from the meaningful. But measuring people is nothing new - CRM programs have been doing this for the last 40+ years. So let's take a look at the best parts from the old school, and see what we can teach the new school about measurement, KPIs and tracking success.
Social Media Engagement For The Resort IndustryEric Hoffman
You’ve lit up your resort’s blog, Facebook, Twitter, MySpace and Flickr. Now what? Developing a social media brand strategy that delivers results is more than just shoveling content and grooming blog posts. It takes an entirely different approach from traditional brand PR and resort marketing to be successful. In this informative panel, we’ve assembled four industry social media evangelists to present their experience and techniques around topics of authenticity, reputation, managing bad pr, social influence and social objects, gifting, promotion, and most importantly, managing multivariate brand conversations with your skiers and riders.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Nctc social media 2012
1. The Future of Engagement:
Social Media and
Your Audience
Shane D. Hudson
July, 2012 – NCTC Producing Gathering
2. AGENDA
Part One: What is Social Media
Part Two: Facts and Figures
Part Three: Always Something New
Facebook and Pinterest
Part Four: Best (Mostly Facebook)
Practices
2
7. How Do You Measure Success?
• Measurement isn’t easy
• Try, try, try and fail… then learn and try
again
• Not everything can be measured
– How do you measure word of mouth?
– How do you measure flyers in coffee shops?
– How do you measure outreach
efforts?
7
8. So What Are We Doing Wrong?
• Focus on one platform at a time
• Build long-term, meaningful relationships
• Be Personable
• Listen and respond, don’t be a bullhorn
• Use the analytic tools available
• Track your progress
• Know that even the big brands have difficulty
with actual engagement
• Understand social algorithms
8
19. Why Facebook Still Matters
• Size Matters:
– 1 Billion Users (Growing internationally)
– Will Double in a Few Years
• King Data:
– Most Powerful Repository of Data… Ever
• Social Animals:
– People Gather in Groups of Several
Hundred
– Social Connectivity Sets Us Apart
19
20. Timeline
• Cover Images
• Receive Messages
• Most Recent Activity
• Pin Stories to the Top of Page for 7 Days
• Milestones
20
21. Cover Images
• Soft Sell
• Tell a Story
• Rotate Images
• Coordinate Images
21
41. Ads - Reach Generator
• New type of advertising
• Fixed fee based on number of fans
• Guarantee to reach 75% of fans
• Most posts only reach 16%
• Currently rolling out
41
43. So What’s The Bottom Line?
• Run Several Campaigns
• Mix Your Messaging
• Target The Right People
• Know What You Are Selling
• Use Peer Pressure - FOF
• Beware of ROI
• New Fans Are Going to Cost $1 Each
43
56. Best Practices For Brands
• Timeline Loves Images
• Use That Cover Image
• Look At Insights
• Pin Your Posts
• Arrange Your Apps
• Try Some Ads
• Run Contests
• Use Milestones
• Embrace Your Fans 56
57. Reach More Fans!
• Know Your Audience
• Be Brief, Be Topical
• Keep Up The Content
• Engage
• Turn Friends of Friends into Fans
• Now a few examples…
57
91. Shane D. Hudson
@shanedhudson (Twitter)
shanederrickhudson@gmail.com
facebook.com/sdhudson
91
Editor's Notes
Thanks so much for joining us today. We have a lot to cover so I’d like to run through the agenda quickly. First, a quick overview on the state of social media so we are all on the same page. Second, some facts and figures that I hope you will find interesting. Third, since Facebook is the most ubiquitous, and since it seems to change completely every six months, we will cover some updates. Finally, we will look at some cool stuff that is happening out there in the field, but mostly with Facebook. I’ve brought a ton of really cool examples that I hope will inspire you.
So first, What sells a ticket – A combination of product, price, place and promotion (the four p’s of marketing) sell tickets. Social media is one part of your marketing and communications mix. It’s an important part, but it’s really about engaging audiences rather then “selling tickets”. You’ll hear me talk a lot about engagement. What I mean by engagement is the real connection between your organization and your inclined participants. Engagement happens at the box office, at special events, at talk-backs, and of course, in the actual theatre. But social media allows you to expand that reach to people who aren’t physically present. That’s the beauty of social media engagement. You can keep connected with inclined participants every day.
Now consider the 4 p in terms of this new social media world we live in. Product - Experience – We are theatre professionals, our product is the experience. Place - Everyplace – Social media allows our experience to be anywhere and everywhere. Price - Exchange – Rather that thinking about how much the tickets are, we need to think about the total exchange. The time, effort, and cash that the experience costs. Promotion - Evangelism - Forget promotion, think evangelism This is the magic bullet of social media because it’s the same magic bullet of we’ve always looked for when trying to sell tickets – WORD of mouth. So where does that lead us in terms of selling tickets and the use of social media?
92% of people rely on recommendations from others to make purchases. So, how do you use this information. Leverage influencers. Identify the source of influence – Different products bring about different influencer groups. Start with the brand, not with the influencer – Leverage your current fans or existing consumers. Don’t be too selective at the start – This is not an exclusive club. Let all who want to join in on the action. Let influencers actually influence your brand – Ask for their opinions. Advocacy is ongoing, not a campaign – This is a marathon, not a sprint.
So, what influences people to purchase new products? A recent study says that 70% did so because of an online recommendation. The point is that word of mouth is still the best way to sell tickets for little to know financial investment, now we have the opportunity to leverage word of mouth in a whole new way. I hope that some of the examples at the end of this presentation will inspire your creativity!
I’d also like to talk for about how to measure success. It isn’t easy quite frankly. And not everything can be measured. How exactly do you measure word of mouth or flyers that you left at your hair salon. We know that it takes multiple hits before someone buys a ticket so they need to see the flyer, see the Facebook ad, get the email. But if social media can assist in getting that low hanging fruit or serve as yet another communication method then we should spend a bit of energy trying to make it work. What works? That’s for you to figure out. Don’t be afraid. Try, try, try and fail and then try again.
Some tips to help avoid some failures though. Focus on one platform at a time. Build relationships online Be a person! Listen and respond Use the tools that are available like Facebook insights Track what you are doing and take special not of success as well as failure. Know that even the big brands have difficulty and that every organization and audience is different… And understand social algorithms. Wait, what’s that?
Social algorithms determine what you see and don’t see on Facebook. Ever wonder why some pages and people appear in your newsfeed more than others. IT’s called Edge Rack and it works like this. Affinity – Who you send time with and who you engage with Weight – The type of content you like, share, view Time Decay – Post’s relevance decays over time Facebook takes this data into account and feeds you content it thinks you are interested in. This is why engagement is so vital! The more you actively engage the more you will show up in inclined participants news feeds. However, Facebook is always mixing things up and recently I’ve heard a lot of chatter about friends and pages not showing up in newsfeeds. FB is probably playing around with getting brands to understand better about how engagement works and how advertising helps. They need to make money and we will talk more about Facebook ads in a few. However, you should pay attention to some of the details we will discuss in a bit about Facebook insights. In the meantime….
If you aren’t seeing a favorite page in your newsfeed anymore go to the page, hover over the “liked” button and select “show in News Feed”. That won’t help your page’s likers, but you can always pass that information along in a few Facebook posts. But FB will probably have changed it by the time this presentation is done.
Smaller non-profit organizations, even with smaller staffs and budgets, are keeping up with larger non-profits. It helps that most social networking sites are free to use. http://www.nten.org/blog/2012/05/17/social-media-bechmarks-for-smaller-organizations?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+nten+%28NTEN+Blog%29
It also appears that smaller organizations will keep up the same type of investments as larger non-profits.
So how do small nonprofits make the most of their investment? And what returns can they expect? Let's take a look at some of the data and find out. Focus . One of the perceptions of social media is that you have to be in a thousand places at once. Not true. You have to be in the RIGHT place for your needs. When asked which factors contributed to the success of respondents' social media efforts the researchers learned that developing a strategy is the most important, even for small organizations. One respondent stated - “We’re a very small nonprofit, and in order to get the most value out of social media, we have to think strategically about where potential supporters are likely to be, and how we can interact with them on different platforms.”
In smaller nonprofits, it's tough to find budget for a staff member that's dedicated to any one thing, let alone social media. It's clear however, that most nonprofits aren't funding a full time staffer to social media anyhow, and the vast majority allot only about one-quarter of a Full Time Equivalent (FTE). But being purposeful about staffing - ensuring that someone has social media built into their formal job description - is an important part of success. One communications specialist stated that “Our staff is simply too small to allocate all of one staff member’s time to social media. It’s actually hard to break out exactly how much time I spend only on social media because I try to integrate it into all our communications.”
Smaller is, well, smaller. Though small nonprofits are investing in social media like the big guys, the numbers do look different. The average number of Facebook fans from survey respondents at large organizations was roughly 2.5 times higher than the average for responses from smaller nonprofits. That doesn't mean that smaller nonprofits aren't succeeding. Respondents to the survey indicated that the top two methods for reporting social media channels is "Placement on Our Website" (82%) and "Emailing Our List" (65%). Smaller nonprofits tend to have less web traffic and smaller email lists, leading to smaller social networks.
Good things come in small packages . Just because small nonprofits have smaller social networks doesn't mean that those networks are less valuable than the big guys. Small nonprofits respondents saw just as much value in their social networks as the rest of the respondents, There was no statistical difference between small nonprofits and the average.
Now moving on to some major updates from Facebook and a look at Pinterest
So by now all pages have switched to Timeline. What’s cool about Timeline? You can now have a sweet cover image. You can now receive direct messages from Facebook Fans so an inclined participant can ask a question via Facebook. As an administrator you can see the most recent fan activity when you look at your organizations page. This is great to see who is talking about your organization on Facebook. You can now pin important stories to the top of your pages timeline for up to 7 days as well as highlighting stories. You can go through and add important milestones to your organizations history. Roundabout recently did this and it’s very impressive. They have added pictures from the days of their founding to today. They have noted Tony wins and other important achievements. IT’s a little amazing! We will take a look at a lot of cool examples later, but for now let’s talk about some of the highlights of Timeline
A note on cover images You cannot actively sell anything with your cover images. You must use a soft sell. Use the images to tell a story. Rotate the images on a regular basis and coordinate your images with your website and printed materials.
Yale provides fans with cover images. Ask your fans to use a special cover images for the week before the show opens.
Timeline is also coming to the Facebook mobile application soon. Very soon.
As I mentioned before, you can now message a page directly. I found this to be very useful for possible cross promotions and customer service. Now you can actually connect with the wizard behind the curtain.
Here’s a little example of someone who messaged me at the Yale Cabaret about ticket pricing.
You can also now “Pin” a post to the top of your page’s news feed for up to 7 days. This can be useful if you are running an ad campaign and want a particular message to be the first message people see, especially if you post a lot.
Highlighting a post expands it to take up the entire width of your screen, again this is great for promoting a certain post. Especially great for pics.
You now have a voice option. This option allows you to speak and post as your page or as yourself. Finally.
Also new recently, Insights. These metrics are much more robust and easier to use. You can easily see which posts are engaging likers and which aren’t. There are a number of great tutorials, but it’s so easy to use that you should just spend some time with it. To know - People Talking About This (PTAT) The total number of people that have engaged with your page, whether they “liked” something, commented, shared or answered a question. Friends of Fans –The aggregate number of friends all your fans have, meaning that each post has the potential to reach these fans (since their “Like” or comment will go on friends’ news feed, thus propagating your content). Reach — The total number of people who have seen content associated with your page — this number offers a sense of how far your message has traveled. Virality — The percentage of fans who saw a story from your Page and interacted with it, either by “liking,” commenting or sharing. Pay attention to your virality percentage to assess engagement and tweak your content.
You can take a look at your activity log in an easy to use, revers chronological order display. Likers can’t se this.
You have the option for different admins with different roles such as content creators, moderators, and advertisers.
Check out these new widget boxes too. You have the ability to check the images and positioning of the apps and you can add some really fun ones. We will look at some examples later. Here’s NCTC’s page and there’s a link to our website.
Click on the link and you are now viewing our website. Fully integrated into Facebook. Sweet
A quick note, for those of you who like or were thinking about a Facebook landing tab, they are gone. If you don’t know what I’m talking about, no worries. However, some companies like Tiffany have created new apps that allow for some fun.
Take a look at Tiffany's page if you get a chance and you can see how advanced they are.
You can also manage the pages that your pages likes and feature the pages you want.
Here’s an example of NCTC featuring the NC Arts Council.
An you can see our four featured likes. The 5 th rotates.
Finally, there is a new ad plan called reach generator that allows you to advertise directly to your fans and Facebook guarantees that your ad will reach 75% of your fans. The prices are based on the number of fans you have.
You can also promote individual posts. This is probably one of the reasons that posts aren’t showing up as much in newsfeeds.
Remember, as Mark Zucckerberg says. Everything you do on Facebook starts with your page.
I want to very quickly mention Pinterest which is a Virtual Pinboard It’s pretty new and it’s awesome. It easily display and categorize images 10 million US monthly unique visitors, more than any independent site in history. 9 million monthly Facebook connected users 97% of Pinterests’s Facebook fans are women Heavy presence of women ages 25-44
Now for some new and fun things.
Timeline Loves Images – Timeline and Facebook mobile are much more image friendly, so make sure to post pictures frequently. Just use your smart phone and take pics of anything of interest. Give fans a backstage view. Use That Cover Image – It’s the first and most important thing people see, so use it wisely. Pin Your Posts – Keep important posts at the top of the page Arrange Your Apps – Use a variety of apps and make sure to arrange them so that the most important apps appear first. Directions, Season info, buying tickets, menus, videos can all become apps for your page. Try Some Ads – Why not give some ads a try. Reach generator may be the way to go, or try promoting a story. Spend a few marketing dollars to see what works best for you. Run Contests – Contests are fun and people like to win. There are companies that can help you create and manage these contests too, jut be careful not to violate Facebook’s Terms of Service. Use Milestones – Track your history with milestones. Facebook timeline is like a digital scrapbook. Spend some time on your history. Embrace Your Fans – Give fans a shout out. People like to see their pics on your page.
http://mashable.com/2012/05/24/facebook-reach/
Even TicketMaster is getting in on the act. You can now see where your friends are sitting and get seat with or near them using facebook. Pretty cool tool.
And that it’s ladies and gentleman. I hope I’ve given some useful information, but if not, here’s a really cure picture of my do Gabraham Lincoln. We will do questions now, but feel free to connect with me outside of this session.