The document introduces social media, defining it as technologies enabling interactive dialogue among various entities, based on user-generated content. It emphasizes the importance of establishing a clear identity and engagement strategy, as well as evaluating the impact of social media efforts. Additionally, it suggests several tools and practices for effectively sharing content and building networks.

2. Intro to
Social Media

3. Social Media
Miguel Cabral

4. Social Media
Miguel Cabral

5. Social Media
- Social media includes web- and mobile-based
technologies which are used to turn
communication into interactive dialogue among
organizations, communities, and individuals.
Miguel Cabral

6. Social Media
- Andreas Kaplan and Michael Haenlein[who?]
define social media as "a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and that
allow the creation and exchange of user-generated
content."[1] When the technologies are in
place, social media is ubiquitously accessible, and
enabled by scalable[clarification needed]
communication techniques
- Wikipedia, 6th August 2012; 8:53 GMT
Miguel Cabral

7. Social Media
Miguel Cabral

8. Social Media
Miguel Cabral

9. Social Media
Miguel Cabral

10. Social Media - pitch
- What’s your image? (photo, logo, Corporate
identityI)
- Who are you / your organisation / your
project?
- In less than 160 characters
- In more than that?
- Where is your central base? (Where does
your social media lead people to?)
Miguel Cabral

11. Social Media – keeping up the A game
- Where is your central base? (Where does
your social media lead people to?)
- What do you offer your network? How do
you engage people?
- How do you offer it?
Miguel Cabral

12. Social Media – some ideas
- About.me
- Share what you do (issuu, slideshare,
vimeo/youtube; livestream; flicker; podcast, etc)
- Rss feed
- Open access
- Be regular and relevant
- Evaluate your impact (analytics)
- Guest posts
- Google it…
Miguel Cabral