Social media 10 hot issues
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Guest lecture at BUas, Breda Univeristy a.s. AfL, 14-12-2018
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Social media 10 hot issues
- 1. Social Media Top ten interesting issues Jeroen Vinkesteijn Slideshar: http://xxx http://www.dovetailminiatures.com/social-media-marketing-explained/
- 2. Big data: anywhere, anytime https://www.youtube.com/watch?v=_yKga54tx6U It’s all about data!
- 3. According to Google… 3 Source: https://www.google.nl/search?q=Jeroen+vinkesteijn
- 4. Okay, one of the risks: Bias? 4 Source: https://www.google.nl/search?q=Jeroen+vinkesteijn
- 6. • New editions • All suggestions welcome • Modern way: publishers
- 7. Today Top ten cases and challenges, from a business perspective 1. End of Control 2. Legislation: EU 3. Data is merchandise 4. Profile - or Persons 5. Worldwide impact 6. Dependency on platforms 7. Responsiveness test 8. Conversational human voice CHV 9. Censorship on social media 10. Buying engagement
- 8. 1 End of control We all are slaves of the algorithms https://www.linkedin.com/pulse/customer-empowerment-fallacy-how-technology-eroded-constantinides/
- 9. 2 Legislation GDPR - AVG, sure, but what will it bring? #spom #ad? Lawfull processing grounds of data •Necessary for the agreement •Legitimate interest (balance) •Consent
- 10. Social media advertising 10 DDMA presentation 12-2017 Basis: unfair commercial practice laws • Disclosure: Advertising through Social Media must be clearly recognizable as such. • Ban on manipulation: Modifying posts or other communications on social media such that the average consumer may be misled is prohibited.
- 11. New subject rights 11 DDMA presentation 12-2017 https://www.insideprivacy.com/airlines/gdpr-top-5-post-implementation-issues-for-airlines/ • Right to information (simple and clear) • Right to be forgotten • Right to data portability • Rights in case of automated decisions with legal effect, or similar https://www.endpointprotector.com/blog/top-5-ways-dlp-can-help-with-gdpr-compliance/
- 12. Can FB still do this? 12 DDMA presentation 12-2017
- 14. 3 Data is the new mechandise Via social media, apps, games, mobile we have all the data! https://de.wikiquote.org/wiki/Eric_Schmidt "If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place." Interview with Maria Bartiromo auf CNBC am 3. Dezember 2009.
- 15. Combination web – social via cookies 15 https://www.klm.com/travel/gb_en/images/Cookie-policy_v10-EN_tcm638-697281.pdf
- 16. 4 Profile or persons? Are we paying to talk to a dog? A child? https://www.instagram.com/itsdougthepug/?hl=en https://www.facebook.com/HatsuneMikuOfficialPage/
- 19. 5 WorldWide impact Humor, local setting https://twitter.com/GaelGarciaB?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthorhttps://www.imdb.com/title/tt4652164/
- 21. 6 Dependency Top ten cases and challenges, from a business perspective https://blog.hootsuite.com/facebook-algorithm/
- 22. https://www.emerce.nl/research/onderzoek-bedrijven-reageren-slecht-instagram 7 Responsiveness test
- 24. What we did… 2 van de 104
- 25. Sentiment & Engagement? http://artatm.com/2010/02/broken-heart-anti-valentines-day-collection/ https://www.facebook.com/thomascook/ 8 Conversational Human Voice Quick, style, ‘human’, style, personalization: risks!
- 27. Ohhh yes… It’s not about educating the customer, it’s not about being right or wrong. It’s about the customer and doing business. http://howmanyofme.com/search/
- 29. 9 Censorship on social media Commercial interest, politics etc. https://www.facebook.com/help/212826392083694?helpref=uf_permalink https://www.theguardian.com/news/series/cambridge-analytica-files https://abcnews.go.com/Technology/facebook-hire-3000-workers-monitor-content/story?id=47178969
- 30. 10 Buying engagement Top ten cases and challenges, from a business perspective https://www.youtube.com/watch?v=NXvzhYnlTU0
- 31. So… Top ten cases and challenges, from a business perspective http://www.travelnext.nl/laten-likes-kopen-deel-1.htmlhttp://www.buy-cheap-likes.com/