Social media can eat up a lot of your time. If you’re not careful, you might waste several hours a day with nothing to show for it. I like to call this the “Social Media Trap.” It’s when you feel the need to do everything when it comes to social media. But here’s the thing… Social media adheres to the 80/20 principle just like anything else. That is, 20% of your effort will lead to 80% of your results. Therefore, if you’re spinning your wheels and not getting the results you want, why not scale back? Instead, apply the 80/20 principle to your social media. This slide deck provides 5 simple steps that will help you do just that. Full blog post: https://blog.snappa.io/8020-social-media/

1. How to 80/20 Your Social
Media
5 Simple Steps for Saving Time & Improving Results

2. Step 1: Focus on the Social
Networks With the Highest
Potential

3. Not All Networks Are Created Equal

4. Pick 1-3 social networks and do them really
well

5. Step 2: Share Your Content
(More Than Once)

6. When Moz ran a study on the average
lifespan of a tweet, they found that it was
only 18 minutes.

7. Analyze Best Time to Tweet Using
Followerwonk

8. Schedule Your Content More Than Once

9. Step 3: Get Influencers to
Share Your Content

10. Use Followerwonk to Find Influencers

11. Actively Engage With Them
Image Source: GrooveHQ.com/blog

12. Mention Them In Your Post
Hey [influencer],
First off, I just wanted to say I’m a big fan of your work. I especially
liked your article on [x].
In fact, I just referenced it in my latest post about [y]. If you’d like to
check it out, here’s the link:
[link to post]
Cheers,
Christopher

13. A Typical Response

14. Step 4: Use Visuals

15. Having At Least One Image In Your Post
Leads to Double the Shares on Facebook
& Twitter

16. Use Snappa to create highly engaging
images for social media.

17. Step 5: Repurpose Your
Content

18. Repurposing existing content takes a
fraction of the time to create while
expanding your reach on social media.

19. A Few Ways You Can Repurpose Your
Content
• Convert blog posts into SlideShares. This works really well for list
posts.
• Turn how-to guides into YouTube tutorials.
• Turn a series of blog posts into an e-book
• Turn a blog post into an Infographic

20. Recap
1. Focus on the social networks with the highest potential
2. Schedule your content (more than once)
3. Get influencers to share your content
4. Use visuals
5. Repurpose your content

21. Create highly engaging images in minutes.