What to improve sharing and expand user base of your data? This presentation provides a use case study with some of the available service tools and social media in addition to peer-reviewed data publishing.
Service Tools and Social Media Data Sharing Use Case
Increasing sharing, expanding user base,
and estimating impact of your research data
using service tools and social media
Ge Peng & Tom Maycock
June 25, 2015 Version 2.0
(Based on the 5/21/2015 CICS-NC Quarterly Update presentation)
Help people discover, get, and use your product!
• If people do not know about or can not find and get your product, they
won’t be able to use it.
• If people do not use your product, you won’t be able to know if it is useful.
• If you are not able to demonstrate that your product is useful and useable,
you may not be able to sustain or improve on it.
There are other factors that may affect discoverability, accessibility, usefulness, and
usability of your product. However, they are beyond the scope of this presentation.
It is not intended to cover all service tools but only to share our experience with
those that we have used.
Peer-reviewed journals – a traditional way to share and reach out to your users
A sense of objectiveness and maturity due to the peer-reviewing process
Assigned persistent Digital Object Identifiers (DOIs) (e.g., http://dx.doi.org/10.2481/dsj.14-049)
Analytics for some journals – views, downloads (better use indicator than viewing counts)
(e.g., the Earth System Science Data Journal: http://tinyurl.com/SICdataPaperMetrics)
Tracked citation - still most respected impact indicator
Limited feedback before being published (mostly from close colleagues)
Long publication process (~ 6 months to 2 years or never!)
Reviews can be subjective (essentially by 3 people who may or may not be very objective!)
Added cost ($1500 – $3000) – many online versions are now free
Google Doc – easy & free way to share with your collaborators (not in China!)
Only to people you already know
No impact metrics
Service Tools – Free sharing & working on your behalf (even when you are sleeping)
Large free space with control on download setting (by invitation only or public)
They are actively reaching out to relevant users and sharing related content
Sophisticated analytics, e.g., http://tinyurl.com/DSMMintro
Views, viewers, downloads, sources, traffic sources, countries, etc.
Best analytics so far but no assigned DOI and version control
Based on view metrics from slideshare.com
Views - Top Countries
Service Tools – Free sharing & working on your behalf, Cont.
Assigned DOIs almost right away: e.g., http://dx.doi.org/10.6084/m9.figshare.1211954
Limited space for the free version
Limited analytics: only viewing and sharing action counts
- more capability online late this year
• Github.com – Not just for source code anymore
Private sharing is not free
• Tinyurl.com – making long URLs usable in a customized way (twitter: 140 characters)
How many tinyurl links can you find in this presentation?
Social media – Free sharing with a wider audience
• Web story (CICS-NC & NCEI combined with twitter & Facebook)
NCEI web story
CICS-NC web story
Weekly view metrics graph from slideshare.com
Social media – Free sharing with a wider audience, Cont.
• Twitter.com – It is a dark, endless space out there. Is anybody listening? Yes, #TheyAre
Several tweets from March 26, 2015 with a link to http://tinyurl.com/DSMMtemplate
Over 35% increase in viewing (from 192 to 264 as of 5/20/2015)
Using certain # tags seems to work better
Social Media Tip #1:
Be selective and careful with Hashtags!
Not case sensitive.
Is it already used?
#NCA2014 on Twitter
• Facebook.com – Do you want your friends to see this?
Free sharing of pictures and posts
• Linkedin.com – Do your colleagues really care?
• ResearchGate.com – They tend to work too hard on your behalf!
Frequent update on profile and publications viewing, and downloads
They should limit their e-mails to weekly updates except for publication requests
• E-mail list – Reaching people interested in your work. Some tips on mailing list:
Create the list based on your stakeholders, including users
Allow people to subscribe or unsubscribe your list
Focus on providing useful information (We tend to read those with content on the
subject of our interests; dislike service-only e-mails)
Be mindful about how often you send e-mails to the group (not too often)
• Face-to-face – Still the most effective way to reach out to people who share your vision
Conferences and workshops (added cost), seminars, group or one-on-one meetings
Communication is the key!
More Social Media Tips
Keep short (<130 characters) to allow room for re-tweeting
But – note new “retweet with comment” feature
Use period before username when replying
Utilize photo or image!
Again, shorter is better (<130 characters)
< 40 characters = higher engagement rate
Photo or image!
Twitter: two or fewer per tweet
Facebook: one per post
like-minded: having similar tastes, opinions, or interests
open-minded: receptive to new ideas (welcome and willing to listen to new ideas first,
then decide on whether to accept or reject it)
broad-minded: tolerant of a wide range of ideas, people, social behavior, etc. (even if
they may not agree with others’ ideas or beliefs)
“Seeking those who are like-minded;
Pursuing those who are open-minded;
Promoting those who are broad-minded!”
- Ge Peng, 5/9/2015
Sharing is a beautiful thing! Feel free to pass it on …
So Are Your Comments!
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