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1 of 29
Conflict of interests
• Social media editor of Resuscitation
and Resuscitation Plus journals
(Elsevier)
Prof. Rando McTrial
Associate Professor of Intensive Care Medicine
University of Trialsburg
A short story…
Dear Prof. Rando McTrial,
I am pleased to inform you that your paper
has been accepted for publication.
#PratoICM23
2 1 1
1
#PratoICM23
RANDO
Why should scientists
use social media?
#PratoICM23
Why should scientists
use social media?
• promote own research, projects, studies
• tracking current trends/topics and gain exposure to
new research
• networking and reaching new
audiences/collaborations
• share opinions and engage in scientific debates
• boost career and obtain new funding
#PratoICM23
the
socialof
science
How to start
• Download Twitter app or open website
• Create an account (e.g., @yourname)
• Identify yourself (name, surname) and add a short
bio describing your position and expertise
• Tweet something
• Follow people
• Search and explore #hashtags
#PratoICM23
What to tweet
• Amplify the work of colleagues you trust (like,
retweet) or contribute with your own content
• Comment a recently published article
• Describe a trial you’re conducting
• Conferences and events you’re attending (also
before and after)
• Teach and inspire young colleagues
• Discussing clinical cases respecting privacy
• Ask for suggestions/opinions
#PratoICM23
How to tweet a study
1. Short comment + link to the study (easier/faster
but lower impact, no graphic skills required)
2. Short comment + key figures + link to the study
(require some efforts but higher impact, still no major
graphic skills required)
3. Short comment + infographic/visual abstract +
link to the study (time consuming, require hours of
work but top impact, major graphic skills required)
#PratoICM23
• Short and simple, clear message, include image
and #hashtags
• Tag key @experts and @authors to increase the
reach of the tweet
• Hashtags = keywords/phrases preceded by the #
symbol (no spaces/punctuation) that group Tweets and
conversations around a topic
• Tag = clickable link preceded by a @ that will open the
Twitter profile
Anatomy of a good tweet
#PratoICM23
#PratoICM23
Twitter vocabulary
Times the
tweet was seen
on Twitter
Likes Retweets Replies
Total number of times
a user has interacted
with a Tweet
#PratoICM23
Twitter vocabulary
Hashtags
Tag (of a Twitter
account)
#PratoICM23
Hashtag
#PratoICM23
Impact of infographics &
visual abstracts
7.7x
Impressions
8.4x
Retweets
2.7x
Article visits
Ibrahim et al. Ann Surg. 2017 Dec;266(6):e46-e48
text
visual
resources
design
#PratoICM23
• increasing number of Journals are present on
social media
• sharing recently published articles can increase
readers and citations
• modest correlation with the number of citations
• generally associated with higher reach of an
article, increased engagement, journal visibility,
and fast dissemination
Social media for journals
#PratoICM23
• increasingly adopted by Journals
• responsible for the social media presence
• read and summarise every single article in 280
characters
• write and edit content for social media, engage
with readers, authors, and key influencers
The role of a social media editor
#PratoICM23
Department social media accounts
#PratoICM23
• amplifying the conference, generating international
engagement and global reach
• who cannot be at the event in person can follow
along using the hashtag
• use and follow the official hashtag (#PratoICM23)
Live tweeting at conferences
#PratoICM23
Not always a pleasant
experience…
#PratoICM23
Great power
& great responsibility
• Once you reach a high number of followers, the role
of your Twitter will change: spend more time to think
about what you tweet
• Helps you to spread important ideas
• Gives young researchers the opportunity to follow
senior role models and find mentors
#PratoICM23
#PratoICM23
• Social media - specifically Twitter - is an
effective platform to disseminate research
• Just start: open your Twitter account and tweet for
the first time
• Visual abstracts are associated with higher
dissemination
• Twitter gives great powers and responsibilities
Take home message
#PratoICM23
For the next 48h in Prato
#PratoICM23
Use the hashtag
in your tweets
Follow other
participants
Like/retweet
tweets
Use the hashtag
in your tweets
#PratoICM23
Search
on Twitter
#PratoICM23 How to go viral on social media!

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#PratoICM23 How to go viral on social media!

  • 1.
  • 2. Conflict of interests • Social media editor of Resuscitation and Resuscitation Plus journals (Elsevier)
  • 3. Prof. Rando McTrial Associate Professor of Intensive Care Medicine University of Trialsburg A short story…
  • 4. Dear Prof. Rando McTrial, I am pleased to inform you that your paper has been accepted for publication. #PratoICM23
  • 7. Why should scientists use social media? #PratoICM23
  • 8. Why should scientists use social media? • promote own research, projects, studies • tracking current trends/topics and gain exposure to new research • networking and reaching new audiences/collaborations • share opinions and engage in scientific debates • boost career and obtain new funding #PratoICM23
  • 9.
  • 11. How to start • Download Twitter app or open website • Create an account (e.g., @yourname) • Identify yourself (name, surname) and add a short bio describing your position and expertise • Tweet something • Follow people • Search and explore #hashtags #PratoICM23
  • 12. What to tweet • Amplify the work of colleagues you trust (like, retweet) or contribute with your own content • Comment a recently published article • Describe a trial you’re conducting • Conferences and events you’re attending (also before and after) • Teach and inspire young colleagues • Discussing clinical cases respecting privacy • Ask for suggestions/opinions #PratoICM23
  • 13. How to tweet a study 1. Short comment + link to the study (easier/faster but lower impact, no graphic skills required) 2. Short comment + key figures + link to the study (require some efforts but higher impact, still no major graphic skills required) 3. Short comment + infographic/visual abstract + link to the study (time consuming, require hours of work but top impact, major graphic skills required) #PratoICM23
  • 14. • Short and simple, clear message, include image and #hashtags • Tag key @experts and @authors to increase the reach of the tweet • Hashtags = keywords/phrases preceded by the # symbol (no spaces/punctuation) that group Tweets and conversations around a topic • Tag = clickable link preceded by a @ that will open the Twitter profile Anatomy of a good tweet #PratoICM23
  • 16. Twitter vocabulary Times the tweet was seen on Twitter Likes Retweets Replies Total number of times a user has interacted with a Tweet #PratoICM23
  • 17. Twitter vocabulary Hashtags Tag (of a Twitter account) #PratoICM23 Hashtag
  • 19. Impact of infographics & visual abstracts 7.7x Impressions 8.4x Retweets 2.7x Article visits Ibrahim et al. Ann Surg. 2017 Dec;266(6):e46-e48 text visual resources design #PratoICM23
  • 20. • increasing number of Journals are present on social media • sharing recently published articles can increase readers and citations • modest correlation with the number of citations • generally associated with higher reach of an article, increased engagement, journal visibility, and fast dissemination Social media for journals #PratoICM23
  • 21. • increasingly adopted by Journals • responsible for the social media presence • read and summarise every single article in 280 characters • write and edit content for social media, engage with readers, authors, and key influencers The role of a social media editor #PratoICM23
  • 22. Department social media accounts #PratoICM23
  • 23. • amplifying the conference, generating international engagement and global reach • who cannot be at the event in person can follow along using the hashtag • use and follow the official hashtag (#PratoICM23) Live tweeting at conferences #PratoICM23
  • 24. Not always a pleasant experience… #PratoICM23
  • 25. Great power & great responsibility • Once you reach a high number of followers, the role of your Twitter will change: spend more time to think about what you tweet • Helps you to spread important ideas • Gives young researchers the opportunity to follow senior role models and find mentors #PratoICM23
  • 27. • Social media - specifically Twitter - is an effective platform to disseminate research • Just start: open your Twitter account and tweet for the first time • Visual abstracts are associated with higher dissemination • Twitter gives great powers and responsibilities Take home message #PratoICM23
  • 28. For the next 48h in Prato #PratoICM23 Use the hashtag in your tweets Follow other participants Like/retweet tweets Use the hashtag in your tweets #PratoICM23 Search on Twitter