Social Fresh EAST 2013: Chris Brogan

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1 like•1,932 views

The document discusses Chris Brogan's approach to mastering digital channels. It provides an overview of different stages in the process from starting to play in the digital space, to observing, building a lab, and determining if you are still experimenting or ready to take action. It also outlines some of Brogan's programs and strategies around areas like lead generation, content marketing, community building, and sales. The document promotes Brogan's offerings at HBWay.com/offer to help others follow his approach to digital success.

Technology Business

MASTER THE
DIGITAL CHANNEL
CHRIS BROGAN
HBWAY.COM/OFFER

CHRIS BROGAN
HBW
@CHRISBROGAN
HBWAY.COM/OFFER
CHRIS@CHRISBROGAN.COM

OWNER’S
COMPASS
GOAL/OUTCOME
MEASURE
TOOLS
INTENTIONS
PLAN
PROBLEMS
ACTION

HOME
BASE
HBWAY.COM/OFFER
MEDIA
EMPIRE
OUT
POSTS
PROGRAMS
MASTER THE
DIGITAL CHANNEL

HOME
BASE
MEDIA
EMPIRE
OUT
POSTS
PROGRAMS
MOBILE
RESPONS
SELL ON
HB
SOCIAL
PROOF
HUMAN
ABOUT
WARM
LANDING
SHORT
ENERS
STATS/
MEAS
HBWAY.COM/OFFER

MEDIA
EMPIRE
HOME
BASE
OUT
POSTS
PROGRAMS
BLOG VIDEO PODCAST EBOOKS
SPEAKING EMAIL
HBWAY.COM/OFFER

OUT
POSTS
HOME
BASE
MEDIA
EMPIRE
PROGRAMS
THE
MIX
CURATION G+ FB
TWITTER TIMER
PINS
TAGRAM
HBWAY.COM/OFFER

PROGRAMS
HOME
BASE
MEDIA
EMPIRE
OUT
POSTS
LEAD
GEN
CONTENT
MKTG
COMM
UNITY
SALES
FRONT/
BACK
HBWAY.COM/OFFER

LEAD GENHOME
BASE
BLOG VIDEO
PODCAST
EBOOKS
EMAIL
G+
TWITTER
HBWAY.COM/OFFER

SALESHOME
BASE $
FRONT END
DRIVES
BACK ENDBLOG
EBOOKS
EMAIL
(2 STEP)
ACTIVE
VIDEO
HBWAY.COM/OFFER

MEDIA
HOME
BASE
SPEAKING
“B” STRATEGY
HBWAY.COM/OFFER
BLOG
VIDEO PODCAST EBOOKS
EMAIL

OR (MEDIA)
HOME
BASE
EMAIL
“B” STRATEGY
HBWAY.COM/OFFER
BLOG
VIDEO PODCAST EBOOKS
SPEAKING

COMMUNITY
HOME
BASE
EMAIL
G+ FB
TWITTER
PINS
TAGRAM
CURATION / ENGAGEMENT
HBWAY.COM/OFFER

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