1. Social Lessons
from the
Startup World

2. My
Story...

3. 3 Phases of
Social Adoption

4. The
“Kumbaya Effect”

5. Engagement &
Buy In

6. Strategic Objective
& Execution

7. So, What Did
I Learn?

8. Be There
Before the Sale.

9. Be There….
..before the sale is marketing.
…at the sale is sales.
…after the sale is service.

10. Sales is a
by-product
of participation.

11. Brands need
personality
(people work with people)

12. It’s about
TRUST &
REAL
Relationships

13. Can your brand
be social?

14. Be FANATICAL
about Measurement!

15. Social is
SERIOUS
business.

16. THANK YOU!
greg@cangialosi.net
@gregcangialosi