Capabilities 2012  Research             Direct Marketing             Branding     Thought LeadershipAudience Measurement  ...
Serving The Built Environment                                             Essential reading                               ...
Independent assurance by PricewaterhouseCoopers LLP UK                                                                    ...
Multiplatform Reach                                      BD offers unrivalled advertising opportunities across its magazin...
Multiplatform ReachZone sponsorship: Maximise your share of voice within a specific                                       ...
Branding And Thought LeadershipCPD sponsorship: CPD Modules are a unique way ofconveying your message to the marketplace w...
Branding And Thought LeadershipSmall industry eventsFace-to-face networking will always be important. It’s crucial tobusin...
Branding And Thought Leadership                                                               Video                       ...
Direct Marketing And Search                                      The versatility of direct marketing and search offers spe...
Direct Marketing And SearchBD Product Search: An online productdirectory providing all the informationthe specifier audien...
Research                                     Targeted email surveys and reader panel surveys.Research and surveys can be l...
National Advertising Manager   Group Head of SalesCameron Marshall               Martin HurnT: +44 (0) 161 874 3809       ...
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BD Media Pack

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An overview of media opportunities within Building Design

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BD Media Pack

  1. 1. Capabilities 2012 Research Direct Marketing Branding Thought LeadershipAudience Measurement CPD Multiplatform © Building Design 2012
  2. 2. Serving The Built Environment Essential reading BD is the number one destination for news, comment and opinion for the UK’s architectural professionalsSenior decision makers Authoritative52% manager or above across Readers can benefit from thearchitectural professionals expertise of leaders in the field such as Foster and Partners in the UK to international architects such as Sauerbruch HuttonCross platform Creativitymagazine, tablet, website, flexibility is our aim,email, mobile, iPhone, tailoring the campaigniPad, social media, to your needswhatever format your Cross communitiescampaign needs subscribers, registered readers, social groups, newsletter readers, targeting your audience across platforms View our media pack and find out more about marketing opportunities with Building Design
  3. 3. Independent assurance by PricewaterhouseCoopers LLP UK www.bdonline.co.uk/WAM The Building Design Weekly Audience Measure (WAM) has been developed by UBM Period based on week of 18th - 24th November 2011. Built Environment to demonstrate Building Design’s multiplatform engaged audience. The WAM has been subject to independent assurance by PricewaterhouseCoopers LLP UK. MAGAZINE SUPER WEBSITE The WAM is our best estimate of the de-duplicated number of people who, in a typical AUDIENCE USERS AUDIENCE Audience Measurement week, actively engage with Building Design content via our print or digital magazines or by accessing our website www.bdonline.co.uk. The duplication adjustment represents our most highly engaged audience or “super- users” i.e. those who, in a typical week, engage with Building Design content across multiple platforms. It is deducted from the gross audience to ensure each member of this highly engaged audience is only counted once in the WAM.In 2011 we introduced a new cross-platform Print Readers Print Digital Magazine Website audience (registered active Duplication (super- Weekly Audienceaudience measurement method to audit BD’s Demographics Architect/Design circulation per copy audience edition audience users) Gross audience users) Measure 4,420 x 2.56 = 11,315 + 397 = 11,712 + 8,026 = 19,738 - 3,492 = 16,246multiplatform engaged audience. specialist Academic 198 x 2.56 = 507 + 18 = 525 + 686 = 1,211 - 209 = 1,002The BD Weekly Audience Measure (WAM) Planning/ 97 x 2.56 = 248 + 9 = 257 + 199 = 456 - 81 = 375 Consultancywas developed by UBM Built Environment to Other 835 x 2.56 = 2,138 + 75 = 2,213 + 1,652 = 3,865 - 681 = 3,184show the number of people who, in a typical Non-Controlled Free 4,340 x 1.00 = 4,340 + 0 = 4,340 + 1,094 = 5,434 - 815 = 4,619 Circulationweek, actively engage with BD content via Weekly Audience Measure 2011 TOTAL 9,890 18,548 + 499 = 19,047 + 11,657 = 30,704 - 5,278 = 25,426our magazine or by accessing our websiteand was subject to independent assurance by Independent assurance by PricewaterhouseCoopers LLP UK www.bdonline.co.uk/WAM WAM subject to independent assurance by PricewaterhouseCoopers LLP UK: refer to www.bdonline.co.uk/WAM for detailed WAM methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. 1PricewaterhouseCoopers LLP UK. Demographics and Seniority Print Circulation BreakdownThis innovative report shows not only BD Certificate.indd 1 The two charts break down the detailed demographics and seniority of Building Data and independent assurance for the issue of 18th November. 9/2/12 18:44:14the breadth of measurement across multiple Design’s engaged audience. For seniority it shows that 52% of Building Design’s audience is manager or above.platforms but also details of seniority and TOTAL UK Other countriesdemographics of our audience allowing Demographic Total Print Circulation 9,890 9,709 181you to target precisely who you need for Architect/Design specialist 78% Single Copy Subscription Sales At full rate 165 82 83your brand. Academic Planning/Consultancy 5% 2% At between 50% and 100% of full rate 5,184 5,087 97 Other 15% At less than 50% of full rate 201 200 1 Sub Total 5,550 5,369 181 Multiple copy subscription sales Seniority At full rate 2 2 0 CEO/Chair 2% At between 50% & 100% of full rate 48 48 0 MD 4% At less than 50% of full rate 8 8 0 Director/Partner 22% Owner 14% Sub Total 58 58 0 Manager 10% Non controlled free circulation 4,282 4,282 0 Consultant/Advisor 9% The United Kingdom Annual Subscription Rate for the selected issue ranged between £110 and £29. The Associate 8% Other Countries Annual Subscription Rate for the selected issue ranged between £146 and £70. Graduate 10% For single copy subscription sales the estimated Readers per Copy of 2.56 has been calculated as an average across all Other 21% demographics. For non controlled free circulation copies the estimated Readers per Copy has been assumed to be 1 WAM subject to independent assurance by PricewaterhouseCoopers LLP UK: refer to www.bdonline.co.uk/WAM for detailed WAM methodology and the PricewaterhouseCoopers LLP UK independent assurance opinion. 2Contact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com BD Certificate.indd 2 For more information and the detailed report visit click here 9/2/12 18:44:14
  4. 4. Multiplatform Reach BD offers unrivalled advertising opportunities across its magazine and website to highlight your brand alongside editorial from the leading authority in architecture. Print: Display advertising alongside BD’s award winning editorial Display print advertising can be used in many forms across BD’s portfolio of features and supplements as well as within the core magazine itself. Advertising options can vary from high profile positions facing news and analysis reaching the entire audience, to more specific topic led content. Website: Display advertising on bdonline.co.uk Web display advertising takes the form of leaderboards, MPUs, wallpaper or home page / site takeovers. Advertisers can chose to combine lead and traffic generation with brand awareness, with options to appear run of site or to target more specific audience groups.Contact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com View our media pack and find out more about marketing opportunities with Building Design
  5. 5. Multiplatform ReachZone sponsorship: Maximise your share of voice within a specific Advantages include:topic area by sponsoring a website zone of bdonline.co.uk • Measurable cross platform campaignsWith just two other sponsors in the zone, your branding will stand out in front of a highly • Flexibilityrelevant and engaged audience. You may also include your own content within your • Concentrated audienceprofile section of the zone. • Clear ROINewsletter sponsorship: • Aligning with brands • Audience highly engaged with contentNewsletter sponsorship includes exclusive branding on weekly and daily newslettersin the form of banner and skyscraper display advertising. • Being seen as innovativebdonline.co.uk also publish a series of sector specific newsletters which • Consistent & unrivalled reach – any time,are available for sponsorship. any placeMobile: Brand awareness, response generatingReaching an average audience of over 19,000 unique users,the mobile site provides display advertising on the move to a highlyengaged audience. Furthermore, click-to-dial facility generatesimmediate response.iPhone App: Brand awareness, data capturing,thought leadershipInterstitial page ads, banners, sponsor’s section page, data capture.Tablet App: Brand awareness, thought leadership,aligned with current, focused editorialVideo, offer downloads, discuss research and data,‘proud to support banner’, interstitial page ads.Contact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com View our media pack and find out more about marketing opportunities with Building Design
  6. 6. Branding And Thought LeadershipCPD sponsorship: CPD Modules are a unique way ofconveying your message to the marketplace with measurablereturn on investment. Utilising both print and digitalplatforms CPD modules enable your business to positionthemselves as thought leaders within their given field andare a highly valued by the audienceBenefits• 2 tabloid pages of coverage in BD per module (inc 1 Full page advert)• Full lead generation from the completed modules (average 300-500 per module) supplied to sponsor• Project management of the module from our dedicated editor• Brand positioning in the market as leaders on particular topics• Module hosted on the bdonline.co.uk/cpd section of the site for 12monthsContact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com View our media pack and find out more about marketing opportunities with Building Design
  7. 7. Branding And Thought LeadershipSmall industry eventsFace-to-face networking will always be important. It’s crucial tobusiness success, be it in the property or construction marketplace.From round table events with 10 industry figures all the way throughto weighty big debates in front of audiences of up to 500 - we canmake it happen.Benefits• Positioning as thought leader on important industry issues• Raising your company profile• Alignment with editorial integrity and trusted quality content• Networking opportunities with a VIP audience of your choosing Webinars• A leading journalist chairing the discussion We have a huge amount of experience producing both editorial• Editorial exposure in print, online and video and client led webinars for a range of clients supported by award winning journalism. We can produce reactive webinars on a single topic or a series of webinars exploring key issues in more depth providing an online resource for our audiences. Benefits • In depth audience analytics, data and lead generation • Positioning as a thought leader on important issues • Educating on key industry developments and regulations • Engaging with a targeted audience • Editorial integrity and high-quality content • Hosted on demand for 3-6 monthsContact Donna Wright T: +44 (0)20 7560 4291 E: Donna.wright@ubm.com Find out more about Client Solutions click here
  8. 8. Branding And Thought Leadership Video Work with us to present your company, your products, project and themes in the most visually engaging way. We create professional high-quality film from documentaries, corporate promos to case studies. Our team will work with you to develop a concept and narrative that will engage and resonate with your target audience. Your video will be hosted online and promoted via a bespoke campaign. Custom Publishing Whether it’s a stand-alone supplement or a one-page sponsored feature, custom publishing can give you the opportunity to talk to your key audience in a unique way. Benefits • Full tracking and data on reach and readership • Work with an experienced and dedicated team • Positioning as thought leader on important industry issues • Raising your company profile • Tapping into editorial integrity and high quality content • Editorial exposure • Full distribution in print and onlineContact Donna Wright T: +44 (0)20 7560 4291 E: Donna.wright@ubm.com Find out more about Client Solutions click here
  9. 9. Direct Marketing And Search The versatility of direct marketing and search offers specific targeting for your message, one-to-one contact and gives customers the means to respond to you directly. Direct marketing and search can be co-ordinated with print and web advertising to optimise campaign results. 3rd party emails: align your organisation or products with bdonline.co.uk by sponsoring 3rd party emails 3rd party emails are sent from bdonline.co.uk to registered users. Sponsors’ content is sent in a BD branded email direct to the inbox of our fully opted-in audience of architectural professionals. Data list sales: as part of UBM Built Environment, BD clients have access to an unrivalled suite of data sets Pulled together from BD, Barbour ABI and other UBM owned industry brands within construction and architecture, a series of data sets are available for purchase. Data can be split by geography, demographic or even project specific. This service can be combined with 3rd party emails and/or inserts. Inserts: loose inserts can be included in BD and any of its supplements Advertisers can choose to send inserts either to the entire BD readership, or via regional breakdown. Pricing is based upon volume.Contact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com View our media pack and find out more about marketing opportunities with Building Design
  10. 10. Direct Marketing And SearchBD Product Search: An online productdirectory providing all the informationthe specifier audience need to select the rightproduct and manufacturerPromote your company and product profile to keydecision makers through a Premier Profile, e-newslettersponsorship or web banners.Having evolved from the Barbour Compendium, BarbourProduct Search benefits from an established brand thatis trusted throughout the construction industry.Targeted paid search programmebdonline.co.uk’s targeted paid searchprogramme displays contextual adverts adjacent torelevant content, ultimately optimising response andconversion whilst optimising SEO.bdproductsearch.co.ukContact Cameron Marshall T: +44 (0) 161 874 3809 E: cameron.marshall@ubm.com View our media pack and find out more about marketing opportunities with Building Design
  11. 11. Research Targeted email surveys and reader panel surveys.Research and surveys can be linked to almost any Email Surveymarketing activity • Sent to between 15,000 & 20,000 recipients as• To set the agenda selected by sponsor• To gauge sentiment • Typically up to 15 questions• To provide a tangible return • Range from company perception, to industry issues Reader Panel Survey • Circa 650 readers have actively requested to join each of our brand reader panels • High level of engagement with a much smaller distribution – ideal for pre and post campaign studies Benefits • Valuable qualitative and quantitative data • Can provide a measurable return from activity • Help understand industry sentiment, stimulate debate • Help position your brand as a thought leader of specific topic • Help plan your communication and provide insight to shape your strategies • Data capture and lead generationContact Donna Wright T: +44 (0)20 7560 4291 E: Donna.wright@ubm.com Find out more about Client Solutions click here
  12. 12. National Advertising Manager Group Head of SalesCameron Marshall Martin HurnT: +44 (0) 161 874 3809 T: +44 (0)207 560 4072E: cameron.marshall@ubm.com E: martin.hurn@ubm.com © Building Design 2012

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