The document discusses the concept of participatory media projects and social media production. It introduces the student's participatory project called My Tribe, which solicits user-generated media to tell community stories. The document outlines the evolution of My Tribe from a one-off public project (v1) to an ongoing project ecosystem (v2) that engages partners and sponsors. It provides examples of how My Tribe now supports various education and community groups through sponsored storytelling projects.

1. the new frontier:
participatory
& social media
production
INTEGRATED MEDIA 2.
SEMESTER 2, 2012
Kyla Brettle
RMIT University
1

2. IM2 | SOCIAL MEDIA
PRODUCTION
PROD TASK 1 - Online Identity Project
PROD TASK 2 - Design a Participatory project
2

3. Today
what is a participatory project?
a walk through project My Tribe(v1)
My Tribe evolves (v2)
3

4. Part 1
‘user generated content’ and the
participatory project
4

5. How do we respond to participatory
culture?
s
prod-users who is
knowledge communities
the user and
users as
user who the
content
producer? read and write culture
generated makers and
generators
s emergence culture
lean forward storytelling
‘the people formally known as the audienc
end of the
expert peer production prosumers
users curate
paradigm
and distribute
Web 2.0 content
5

6. Key Questions ...
traverse and work effectively in this media
landscape?
embrace the paradigm shift and its impact on
our role?
develop project that engage with people in
meaningful ways?
And how does all this fold back into our
practice?
6

7. What is a participatory project?
a project that solicits and draws on user
generated content/media for the purposes of
creative storytelling and developing
collaborative, socially engaged experiences
and features
7

8. What is a participatory project?
8

9. Victorian bushfires
9

10. The Making of Modern Australia
10

11. SoundTransit
11

12. The Corner
12

13. Short Docs Challenge
13

14. Birdland
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15. Part 2
My Tribe (version 1) as a public
participatory project
15

16. A walk through My Tribe
16

17. Project map
Controlling idea: community; belonging; social
identity
Public call for
ABC Radio media
National contributions
360o
Documentari prod FB
es blog RMIT
SMP
Tags
Screening
Twitter
Online feature
ABC Pool primary
Broadcast outcome
Secondary outcome
17

18. My Tribe (v. 1) launched 2010
18

19. Unusual responses to the brief
19

20. Pathways through content
20

21. Momentum via outcomes
21

22. Redistribution via Facebook
22

23. Community engagement
23

24. Principles & Patterns
Journey and Destination
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25. Principles & Patterns
Order and Chaos
25

26. Principles & Patterns
Incentive and exchange
26

27. Principles & Patterns
Social complexity
27

28. Part 3
My Tribe evolves ...
28

29. My Tribe changes ...
from one-off project ... to ongoing project
ecosystem
from servicing the broadcaster... to servicing
the user
from single investor... to collective of
stakeholders
the project ‘assets’ not media - engaged
community and set of relationships
29

30. My Tribe (version 2)
30

31. Project sponsors
31

32. Education partners
32

33. My Tribe: Journeys
education groups sponsored projects
Course group ‘Radio SOCIAL Project - ABC 360:
Production’ ‘Best Feature’
MEDIA
SUB SUB
GALLERY GALLERY
Course group ‘Social Project - Fed Sq
Media CENTRAL ‘Urban Screen’
SUB GALLERY SUB
GALLERY GALLERY
Course group Project - NonFiction
‘Sociology’ now non-fiction
PARTNERS stories
SUB FORUMS SUB
GALLERY GALLERY
33

34. Week4 workshops
W1. your current Online ID
W2. your desired Online ID
W3. Sites & Services your ID should use
W4. Communities your ID should belong to
W5. Your content & interactions: on ABC Pool
and on Twitter
W6. PRESENTATION!
34