Surpass the Limit is a social platform that makes it easy for personal trainers and fitness enthusiasts to share and discover fitness content. It allows users to follow topics and other users, organize content into their own programs, and see trainer profiles, skills and client recommendations to determine credibility. The platform aims to connect users with trainers, provide fitness resources and build a social community focused on exercise in one place.

1. Surpass t he Li mi t makes i t
easy f or anyone
f r om per sonal t r ai ner s t o f i t ness ent husi ast s
t o shar e and di scover
f i t ness cont ent
Surpass t he Li mi t makes i t
easy f or anyone
f r om per sonal t r ai ner s t o f i t ness ent husi ast s
t o shar e and di scover
f i t ness cont ent
Surpass t he Li mi tSurpass t he Li mi t messages@sur passt hel i mi t . c

2. When i t comes t o exer ci se, i t ’ s har d t o know
what t o do and st ay mot i vat ed.
How do I f i nd a t rai ner?
What exerci ses shoul d I do?
How can I t rust what t hi s
person i s sayi ng?
TheThe
Probl emProbl em

3. Achi eve
Fol l ow t opi cs and user s t o
get f i t ness cont ent
Organi zat i on
Save cont ent t o cr eat e your
own pr ogr ams
Credi bi l i t y
See who’ s a per sonal
t r ai ner , t hei r ski l l s, and
r ecommendat i ons by cl i ent s
a soci al pl at f or m t o easi l y
shar e and di scover f i t ness
cont ent , cr eat e your own
pr ogr ams, and f i nd a
per sonal t r ai ner
Surpass t heSurpass t he
Li mi tLi mi t

4. Wi l l i am Chang
CEO, Devel oper
4 year s
per sonal
t r ai ni ng
Team
Jani ne San
Jose
Cr eat i ve
Di r ect or
Per sonal
Tr ai ner
Andy Bas
Devel oper
St at i st i
cs
Bet a
2000 user s,
10 t r ai ner s
Feb 2013
Busi ness
Fr ee f or
f i t ness
ent husi ast s
$20/ mo f or
t r ai ner s
Average
Ti me on
Si t e
4: 01
Market i n
g
Cont est
Most
i nspi r at i onal
vi deo of
“ Sur passi ng t he
Li mi t ”Soci al
Medi a
70%+
vi si t or s
Shi rt s
SnapshoSnapsho
tt

5. Tr ai ner space Fi t ocr acy
Fi t or bi tDai l yBur n
Connect i ng wi t h t r ai ner s,
f i ndi ng f i t ness r esour ces,
and soci al el ement s al l i n
one pl ace.
Compet i t ors
Compet i t i veCompet i t i ve
Advant ageAdvant age

6. Launch i nt o market
Bui l d t r act i on wi t h per sonal
t r ai ner s
St ar t scal i ng
Nat i ve mobi l e apps
Fi nd hel p
Gr eat ment or s
Engi neer s
Busi ness devel opment
500k Seed Round
Fi l l Out Team
I mpr ove pr oduct and
Mar ket i ng Campai gn
Where we’ reWhere we’ re
goi nggoi ng

7. Launch i nt o market
Bui l d t r act i on wi t h per sonal
t r ai ner s
St ar t scal i ng
Nat i ve mobi l e apps
Fi nd hel p
Gr eat ment or s
Engi neer s
Busi ness devel opment
500k Seed Round
Fi l l Out Team
I mpr ove pr oduct and
Mar ket i ng Campai gn
Where we’ reWhere we’ re
goi nggoi ng