Ikon_Lookand Soundgood
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The document provides tips for appearing good and sounding great on camera for political interviews and appearances. It discusses the importance of paying attention to details like attire, grooming, and body language. The document also explains rhetorical devices like ethos, pathos and logos that can be used to effectively communicate messages and persuade audiences.
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Ikon_Lookand Soundgood
- 1. A Journey through Politics How to look good and Sound great on camera James Hammond Ikon Filmworks September 19, 2015 @mrikon1906 @ikonfilmworks
- 2. Step 1 Pay attention to the details - Frizzy hair, Glaring Forehead, undergarments showing
- 3. Step 1 Pay attention to the details These distractions can make viewers pay less attention what you are saying
- 4. Make Eye Contact If you are looking to the side or in your lap when you are supposed to be looking at the lens you may miss an opportunity to connect with the viewer
- 7. It starts with you How to dress on camera - No swooping crop tops - Watch the patterns - a $14 t-shirt from the GAP can look like an expensive blouse on camera - Keep $5 translucent powder in the car - No Heavy makeup - Keep a basic minimum makeup bag
- 10. How to dress on camera It starts with you - Make sure your shirt is ironed - No thin stripes - Keep your suit classic - Know your audience
- 12. Dennis Steele, Gov, Vermont
- 14. During the Interview ❖ Speak in clear, Full Sentences, without acronyms, lingo or cliches
- 15. During the Interview ❖ If someone just Clicked Play could they understand what you are talking about? ❖ Do you tell a story that explains your point? ❖ So you look relaxed, like a reasonable person sharing information?
- 17. Thinking on your feet is difficult ❖ Write out 1 simple full sentence that explains your subject ❖ Create 3 points that back up your topic ❖ Figure out a way to kick your topic forward ❖ “What we’d like to see a year from now is xx” ❖ End with a Call to action ❖ Practice
- 18. Practice ❖ 3 Minute Break
- 19. WHAT YOU NEED TO UNDERSTAND • Aristotle’s three modes of persuasion • Ethos • an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. • Logos • appeal to logic, and is a way of persuading an audience by reason. • Pathos • emotion, and is a way of convincing an audience of an argument by creating an emotional response.
- 20. 4 ways to look and sound good on camera
- 21. 1. Delivery ❖ Its your job to keep the viewer engaged ❖ Keep delivery consistent ❖ Let your personality shine
- 22. 2. Body Language ❖ Appear as natural as possible ❖ Keep eye contact with the interviewer ❖ In sit-down interviews stay away from chairs that sway or rock
- 23. 3. Wardrobe ❖ Looking your best is the key to feeling confident ❖ It’s best to avoid shiny, reflective materials, bright colors, bold patterns and thin stripes.
- 24. 4 . Hair, Makeup and Accessories ❖ Style your hair as you normally would in a professional setting ❖ If you wear makeup, it should be applied slightly thicker than everyday wear. ❖ Jewelry should be kept minimal and professional
- 25. NAME THE APPEAL "Better men than us have fought and died to preserve this great nation. Now is our turn to return the favor. For God and country, gentlemen!"
- 26. PATHOS
- 27. NAME THE APPEAL • "It’s a matter of common sense that people deserve to be treated equally. The Constitution calls it ‘self-evident.’ Why, then, should I have been denied a seat because of my disability?"
- 28. LOGOS
- 29. NAME THE APPEAL • "My three decades of experience in public service, my tireless commitment to the people of this community, and my willingness to reach across the aisle and cooperate with the opposition, make me the ideal candidate for your mayor."
- 30. ETHOS
- 31. YOUR TURN…I NEED 3 VOLUNTEERS
- 32. POLITICAL ADS • ED LEE • Herman Cain • RightFace
- 33. REALIZE WHAT YOU DO CAN BE USED AGAINST YOU • Mayor Katz • Ad
- 34. Contact ❖ jhammond@ikonfilmworks.com ❖ 404.939.4670 ❖ @ikonfilmworks
Editor's Notes
- Remember your eyes need to be on the camera….an art that Michelle Bachman didn't seem to understand during the 2012 Tea Party Response of 2011
- Bill Clinton is known by everyone as the king of connecting during a speech. In this clip from the speech during his 2012 DNC speech Bill Clinton taught each one of us a lesson
- Nancy Pelosi has taken home the award for being the best dressed politician because of her conservative dress, chunky jewelry, and always looking ready for business. Her hair is always on point and makeup is never over stated
- Michelle Obama is often edgy but also a fashion icon for many politicians Kathleen Sebelius - Former United States Secretary of Health and Human Services Looks classic Hillary Clinton - looks presidential in this photo and the colors pop perfectly on camera
- Rt Corner- Sen. Barbara Mikulski (D-Md.) has kept the shoulder pad industry in business for more than a decade….Leave the shoulder pads to the football players Rep. Rosa DeLauro (D-Conn.) wears crazy-hipster glasses, paisley prints, and endless scarves. Her hair has Dr. Pepper-red streaks….she looks more ready for the party than to represent the party
- President Obama appealing to the working man(sleeves rolled up, shirt unbuttoned sends the message thats he's a working man Rubio - always my favorite dressed Republican, Tie says im in charge, suit is always well tailored and ready for business Martin Heinrich, New Mexico (D)Bobby Kennedy-esque good looks, and a wardrobe of well-fitted shirts, and the suits to match, this makes Heinrich a study in what a young politico (he's just 40-years-old) should dress like.
- Rand Paul - Cuts his own hair…and should let someone else dress him Dennis Steele - do i need to start?
- Rep. Jim McDermott (D-Wash.) channels a Texan rancher with that bolo tie. Please Leave your bolo ties at home
- Remember the camera is always rolling
- set timer on phone
- - If you’re working with a production company, much of the storyline’s pacing depends on editing. But if you’re doing straight-to-camera video blogs on your own, timing is entirely up to you. not too fast, not too slow – and avoid long pauses, keeping in mind too many ‘um’s and ah’s’ can affect your credibility refrain from a monotone speech pattern. You want to come across as appealing, welcoming and trustworthy to your viewers, and much of that is expressed via your tone.
- - Keep Fidgets under control..be relaxed yet professional - If you’re going for straight-to-camera delivery, eye contact with the camera means eye contact with the viewer – so don’t let your eyes jump all over the place. - Remember: Shoulders back, chin up and, of course, remember to speak with a smile! Doing these three things will differently affect the energy of your delivery, enhance your posture and overall flow.
- And when you’re confident, your delivery and final video product will be optimal. Also take into consideration the background to ensure there’s enough contrast with your wardrobe. Of course, make sure your clothes are clean, lint- and wrinkle-free.
- Ensure your hair isn’t covering or likely to fall over your face during the shoot by using a bit of extra hair product, as necessary. But be careful: but too much will make you look over done, which you want to avoid. Stick with a natural, yet defined look. Powder is a must, and keeping it or blot papers handy during your shoot will be a blessing if working under professional lighting. whatever you might normally wear when working or meeting with a client or customer. If you wear glasses, it’s best if they are coated to reduce the reflections of video lights. And don’t forget to to a final mirror or camera test immediately before recording.