1. New innovations in Social Media in Feb 2. Guest speaker slides – Beccie Meekings talking about integrating Pinterest into your Social paid media strategy 3. The Golden Circles - our favourite campaigns of 2018

1. Welcome to
Social Circle
February 2019
Social
Circle

2. This evening…
1. New innovations in Feb
2. Guest speaker – Beccie Meekings
3. Drinks
4. 2018 campaign awards
Social
Circle

4. Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
LinkedIn - /social-circle-brumSay hi…

5. To succeed in social,
you need to be social

6. Social
Circle

7. Opening up
the circle
Social
Circle

8. New innovations
February 2019
Social
Circle

9. 1. Twitter’s
Prototype
programme
Social
Circle

10. 2. LinkedIn
reactions
Social
Circle

11. 3. Blending
Messaging
across
Facebook
Social
Circle

12. 4. Facebook buy GrokStyle (Ikea Place)
Social
Circle

13. 5.
• Instagram stickers
• Saving collections
• Direct messages
• IGTV in feed
Social
Circle

14. 6. LinkedIn
live video
Social
Circle

15. 7. Instagram
safeguarding
Social
Circle

16. 8. YouTube
split-screen
layout
Social
Circle

17. 9. Pinterest
Automates
‘shop the
look’
Social
Circle

18. Opening up
the circle
Social
Circle

19. 10 lessons with…
Social
Circle

20. Twitter: @MeekingsRebecca
Instagram: rbccmaria
Rebecca Meekings

21. 5 ways Pinterest can complement
your paid social strategy

22. Hi!
@MeekingsRebecca
@rbccmaria

23. I Pinterest

24. 1. Leverage the Pinterest
user mindset
Not here to
plan a
purchase
Actively
looking for
inspiration &
open to
ideas

25. 93% of users
plan
purchases
with Pinterest

26. 2. Focus on brand
discovery
47%
Pinterest users are
more likely to discover new
brands than users on other
platforms

27. Branding à
Prospecting à
Give people
inspiration when
they’re undecided
Be at the forefront of
their mind when
they are making
decisions

28. Retargeting à
Show ads to people
who have engaged
with specific pins or
utilise the Pinterest
pixel to retarget
website visitors

29. 3. Benefit from search
placements
SOCIAL SEARCH
ENGINE
2bn monthly
searches
=

30. Broad match:
keyword
Phrase match:

31. 4. Enjoy a less-crowded
advertising space
=

32. 5. Your paid pins
live on organically
Paid Earned
Metrics gained from
your paid campaign
Keep earning
impressions,
engagements, clicks &
conversions for free

33. WRAP UP
1. Take advantage of the Pinterest user mindset
& their level of intent to purchase compared
to other channels
2. Capture attention early in the discovery
phase
3. Leverage keyword targeting in search
placements to reach more relevant audiences
4. Enjoy a less-crowded & cheaper advertising
space – yay!
5. Keep earning when your campaigns have
ended

34. Thank you!

35. Thank you
Any questions?
Twitter: @MeekingsRebecca
Instagram: rbccmaria

36. 2019 Golden Circles
campaign awards
Social
Circle

37. Judging criteria
1. Innovation
2. Tone of voice
3. Creative execution
4. Relevance to customer

38. Three

40. Three

41. Burger King Insta Menu
!

42. Burger King Insta Menu

43. Spotify 2018 Wrapped

44. Nike – Dream Crazy

45. Iceland palm oil video

47. Bloopers…

49. See you next month
Tuesday 26th March
@1000 Trades
Social
Circle

50. Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
Bye!