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Welcome to
Social Circle
January 2019
Social
Circle
This evening…
1. Innovations for 2019
2. Guest speaker – Roshni
3. Drinks
Social
Circle
Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
LinkedIn - /social-circle-brumSay hi…
To succeed in social,
you need to be social
Opening up
the circle
Social
Circle
New innovations &
predictions 2019
Social
Circle
Twitter
1. Leveraging
2nd screen
viewing
Social
Circle
Twitter
2. Events
dashboard
Social
Circle
Twitter
3. User
experience
Social
Circle
Twitter
4. Building
communities
Social
Circle
Twitter TV
trending
collections
Social
Circle
Facebook
1. Demographics
Social
Circle
*stats collated from Hootsuite as of November 2018
Only 7% of
Facebook users
are aged between
13 and 17
34% of
Facebook’s ad
audience is under
25
25% of
Facebook users
are aged
between 25
and 34
There are 2.27
billion monthly
active users
globally
65% of those
aged between
50 and 64 use
Facebook
Facebook
2. apps
Social
Circle
Facebook
3. Stories
Social
Circle
Facebook
3. Chatbots
Social
Circle
Facebook
Messenger is
the most
downloaded
mobile app
31% of businessesuse Facebook
Messenger
Facebook
Messenger has
1.3 billion users
8 billion B2C
messages sent
each month
There are
currently
300,000 active
chatbots
*stats collated from Hootsuite as of November 2018
Facebook
4. voice interaction
Social
Circle
Social
Circle
188m
DAU
30mins
25% Outside US &
Europe
71% Under 34
Lost 3m
in 2018
70%
528,000
every
mintue
Snapchat
v
Social
Circle
Snaps stock has fallen from $33bn when they went public in 2017 to just $7.2bn.
Looking forward
● Android version
● Influencer focus
● Ad revenue push
● Is Snapchat sustainable?
● ‘Door to Dough’ - Dominos
Social
Circle
LinkedIn
1. Top Voices
Social
Circle
LinkedIn
2. Location
sharing for
messaging
Social
Circle
LinkedIn
3. Connecting
with companies
on LinkedIn
Social
Circle
LinkedIn
4. stats to ease
you into 2019...
Social
Circle
Over 562
million
users world-
wide
Active users
in 200
countries
9 million
users in the
UK
LinkedIn
5. Stories
Social
Circle
Instagram
1. Shopping
Social
Circle
Instagram
2. Parent /
Child
structure
Social
Circle
Instagram
3. Fake
authenticity
Social
Circle
Instagram
4. Offline to
online (Events
curated for
insta)
Social
Circle
Instagram
5. Gamification
and integration
Social
Circle
Opening up
the circle
Social
Circle
10 lessons with…
Social
Circle
Twitter: @roshcatz
Instagram: @thecommsgal
LinkedIn: Roshni Natali
Roshni Natali
Thank you
Any questions?
Twitter: @roshcatz
Instagram: @thecommsgal
LinkedIn: Roshni Natali
See you next month
Wednesday 27th February
@1000 Trades
Social
Circle
Facebook - @socialcirclebrum
Twitter - @circlebrum
Instagram - @socialcirclebrum
Bye!

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Social Circle - January 2019