Social change occurs when many members of a society adopt new behaviors that have long-term and relatively important consequences.

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 Change is one of the most constant features of
American society.
 It is difficult to predict how or at what rate a society
will change.
 The course of change in a society depends on the
nature of the existing culture.
 People in a society consciously decide for
themselves how change will occur.
Social Change
Social change occurs when many members of a
society adopt new behaviors that have long-term
and relatively important consequences.

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 Major social institutions would continue to exist.
 Human nature would remain the same.
 Equality and the trend toward centralized
government would continue.
 The availability of material resources limits and
directs social change.
Key Assumptions in Predicting Social
Change in America
Frenchman Alexis de Tocqueville made several
accurate assumptions of trends in American society.

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 Change is directed by the past, but history does
not strictly dictate the future.
 There are no social forces aside from human
actions.
Key Assumptions in Predicting Social
Change in America

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Social Processes
 Discovery is the process by which something is
learned or interpreted.
 Invention is the creation of something new from
previously existing items or processes.
 Diffusion is the process by which one culture
borrows from another culture or society.
A process is a series of steps that gradually leads to
a result. Sociologists have identified several
important social processes. Three important social
processes follow.

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 Technology is the use of knowledge and
hardware to achieve practical goals.
 Demographics is a second factor for creating
social change.
 Interaction with the environment affects American
life.
 Revolution, the sudden and complete overthrow
of an existing social or political order, changes
society.
Forces that Lead to Social Change
Sociologists have identified some major forces that
lead to change. They include the following:

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Technology includes knowledge and hardware that
are used to achieve practical goals.
Technology
 The appearance of new technology is generally a
sign that social change will soon follow.
 The computer revolution brought about
technological change at an astounding rate.

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Interaction with the natural environment has also
transformed American life.
 The vast territory west of the thirteen colonies
allowed the nation to expand to the Pacific Ocean.
 This expansion helped shape our cultural identity
and values, and caused untold changes.
 The environment continues to shape historical
events, especially when natural disasters occur.
 A scarcity of natural resources has affected the
American economy.
The Natural Environment

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Revolution and War
 A revolution involves the sudden and complete
overthrow of an existing social or political order,
and is often accompanied by violence.
 War is organized, armed conflict that occurs within
a society or between nations.
Revolution and war are related factors that lead to
social change.

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Theoretical Perspectives on Social Change
 Functionalism depicts societies as relatively
stable.
 Following a major change, these integrated
systems seek a new equilibrium.
 Conflict theory states that social change is the
result of struggles among groups for scarce
resources. Societies are unstable systems that
are constantly undergoing change.
 Symbolic interactionism identifies decreasing
shared values as a source of social instability.
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There are two functionalist theories of social
change based on the concept of equilibrium.
The Functionalist Perspective
 When used by sociologists, equilibrium describes
a society’s tendency to react to changes by
making small adjustments to keep itself
functioning and in balance.
 A society in change moves from stability to
temporary instability and back to stability. This is
a dynamic, or moving, equilibrium.

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 As these conflicts are resolved, social change
occurs.
 Karl Marx wrote that “without conflict, no progress:
this is the law which civilization has followed to the
present day.”
The Conflict Perspective
According to the conflict perspective, social
change is the result of struggles among groups for
scarce resources.

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 Sociologist Ralf Dahrendorf believes that social
change comes from a multitude of competing
interest groups–political, economic, religious,
racial, ethnic, or gender-based. Society changes
as power relationships among interest groups
change.
The Conflict Perspective

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 According to symbolic interactionism, human
beings interact with others on the basis of
commonly shared symbols.
 The nature and frequency of social interaction are
affected by the extent to which people share
meanings.
 As shared interpretations of the world decrease,
social ties weaken and social interaction becomes
more impersonal.
Symbolic Interactionism

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Collective Behavior
Collective behavior is the spontaneous behavior of a
group of people responding to the same stimuli.
 For sociologists, the term collective refers to a
large number of people who do not normally
interact and who do not necessarily share clearly
defined norms.
 The study of collective behavior poses a large
problem for researchers used to studying
structured behavior.
 Dispersed collectivity refers to people who are
widely scattered following common rules or
responding to common stimuli.

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Legends, Fads, and Fashions
 A rumor is a widely circulating story of
questionable truth.
 Urban legends are moralistic tales passed along
by people who swear the stories happened to
someone they know or to an acquaintance of a
friend or family member.
 A fad is an unusual behavior pattern that spreads
rapidly, is embraced zealously, and then
disappears after a short time.
 A fashion is a widely accepted behavior pattern
that changes periodically.

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 Mass hysteria exists when collective anxiety is
created by acceptance of one or more false
beliefs.
 A panic occurs when people react to a real threat
in fearful, anxious, and often self-damaging ways.
Mass Hysteria

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A crowd is a temporary collection of people who
share an immediate common interest. Sociologist
Herbert Blumer (1969a) has distinguished four basic
types of crowds.
Crowd
 A casual crowd is the least organized, least
emotional, and most temporary type of crowd.
 A conventional crowd has a specific purpose and
follows accepted norms for appropriate behavior.
 Expressive crowds have no significant or long-
term purpose beyond unleashing emotion.
 A crowd that takes some action toward a target is
an acting crowd.

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What are mobs and riots?
 A mob is an emotional crowd ready to use
violence for a specific purpose.
 A riot is an episode of largely random destruction
and violence carried out by a crowd.

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Theories of Crowd Behavior
The three most important theories of crowd behavior
are the contagion theory, emergent norm theory, and
convergence theory.
 The contagion theory states that members of
crowds stimulate each other emotionally until
irrational behavior increases.
 The emergent norm theory stresses the similarity
and difference between daily social behavior and
crowd behavior.
 The convergence theory states that crowds are
formed by people with similar mindsets.

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Social Movements
The social movement is the most highly structured,
rational, and enduring form of collective behavior
whose goal is to promote social change. The
following defining elements characterize social
movements:
 a large number of people
 a common goal to promote or prevent social
change
 structured organization with commonly recognized
leaders
 activity sustained over a relatively long time period

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David Aberle identified four basic types of social
movements.
 A revolutionary movement attempts to change a
society totally.
 A reformative movement aims to affect more
limited changes in society.
 A redemptive movement focuses on changing
people completely.
 An alternative movement seeks only limited
changes in people.
Primary Types of Social Movements

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 The value-added theory identifies six conditions
that must exist for social change to occur.
 The resource mobilization theory focuses on the
use of resources to achieve goals.
Theories of Social Movements
Because of the highly structured nature of social
movements, sociologists have been able to analyze
this form of collective behavior and devise two major
theories of social movements:

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 In the value-added process, each step in the
creation of a product contributes, or adds value,
to the final entity.
 The value-added theory identifies six conditions
that must exist in order for social movements to
occur: structural conduciveness, structural strains,
generalized beliefs, precipitating factors,
mobilization of participants for action, and social
control.
Value-Added Theory

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Resource mobilization theory focuses on the
process through which members of a social
movement secure and use the resources needed to
advance their cause.
What is the resource mobilization theory?
 Resources include human skills such as
leadership, organizational ability, and labor power.
 Material goods such as money, property, and
equipment are also required.