Presentation to IMS SF 2013 on how to do social business in five "easy" steps.

1. social business is a snap!
esteban kolsky – thinkJar
@ekolsky

2. what truly worries me about social
virtually no
understanding
of how social
affects the
business

3. what is social business?
the term Social Business was defined by Nobel Peace Prize laureate
Prof. Muhammad Yunus, and is described in his books
Creating A World Without Poverty and Building Social Business
In Yunus' definition, a Social Business is a business:
Created and designed to address a social problem. A non-loss,
non-dividend company, i.e. It is financially self-sustainable
Profits realized by the business are reinvested in the business itself
(or used to start other social businesses), with the aim of
increasing social impact.
source:wikipedia

4. is this social business?
kum • ba • yah • ti • za • tion

5. the “science” behind business

6. simple equations make business decisions
collaboration
engagement channel
collaboration = engagement x channel
engagement =
collaboration
channel
channel =
collaboration
engagement
or is this social business?

7. CRM
Collaboration
SCRM
E2.0
social
business
collaborative
enterprise
20101990 2015 2020
social business in perspective

8. generational perspective
• stage one, content focus
– generation, management, tracking, reporting
– mostly tied to results, not strategic yet
– inbound
• stage two, analytics and measurement intensive
– we need to see if it makes sense
– correlate results to business results (not department)
• stage three, collaborative enterprise (next gen)
– we are not even started understanding this one

9. social business is a snap!

10. people
there is no methodology that will
change any company’s culture –
that takes time and is influenced
heavily by external factors

11. People are already social

12. process
social business is about a business
evolution that happens by adopting
social media (channels) to — well,
do the same you always did –
but better

13. technology
only thing technology does really
well is show how poorly our
processes work – faster!
it is not the answer…

14. channels (social or not)
communities
R&D PLM KM CRM ERP …
collaboration engine
rules engine reputation engine
integration engine
social business platform
social business framework

15. measurement

16. don’t just count, correlate to KPIs

17. governance

18. discuss….