The document describes a Culture Design Program aimed at startups and small to medium-sized businesses, emphasizing the importance of a strong corporate culture as a competitive advantage. It outlines a human-centered design process to create and maintain high-performing teams and cultures, detailing program components such as workshops and exercises for stakeholders. Highlights include statistics on the positive impact of company culture on turnover, customer ratings, and employee productivity.

1. Use Human Centered Design to Strategically
Create Your Culture
Prepared by:
CULTURE DESIGN
PROGRAM

2. — DAVID CUMMINGS, COFOUNDER, PARDOT
Corporate culture is the only
sustainable competitive advantage
that is completely within the control of
the entrepreneur.

3. THE CULTURE
DESIGN
PROGRAM IS...
an accelerator program that will walk you through a Human
Centered Design process to strategically create a culture that
drives high performance, team alignment, and sustainable growth
for both your company and your people.
This program is designed for startups, and businesses that look to
define the core of their company culture and implement
processes to be empowered to maintain and continue to grow
their culture in the workplace.
A high-performing culture doesn’t happen by accident. There’s a
culture development process and we’ll walk you through it.

4. WHY HAVING A SYSTEM FOR CULTURE IN PLACE
IS IMPORTANT:
ROBERT HALF -
"⅓ of all job seekers
would pass up the perfect
job if the corporate
culture was "a bad fit."
"We believe that a vibrant
company culture which
supports and nurtures our
employees is so
important that it is the
key to our success — and
a unique and sustainable
competitive advantage.
As our CEO at
BambooHR and co-
founder Ben Peterson
says, “If you create a
great place to work, great
work takes place.”
94% of those surveyed
said company culture is
important to an
organization’s success.—
BambooHR Research
2019 GALLUP, INC,
“CULTURE WINS”
24% lower turnover
10% increase in customer
ratings and 20% increase
in sales
59% higher revenue per
employee compared to
the average organization
44% less absenteeism &
17% higher productivity

5. The Challenges
COMPANIES FOCUS
SOLELY ON PROFITS
Causing bad habits to form early
TOO TIME CONSUMING
TO DO ALONE
Don't have the people power to create
and maintain
LACK OF CLARITY
Don't know where to start or how to
design it
LOW OFFICE
ENGAGEMENT
It's hard to communicate

6. HOW WE HELP -
WE WALK YOU THROUGH A COLLABORATIVE
HUMAN CENTERED DESIGN PROCESS TO
CREATE AND MAINTAIN YOUR CULTURE.
THROUGH THIS PROGRAM YOU WILL:
Have workshops to help you define the core
of your company culture & design your own
"Culture Compass"
Exercises to use with your team to create
team mini-cultures and co-create it with
your people
Implement processes & tools to be
empowered to maintain and continue to
grow your culture in the workplace

7. THE PROGRAM TIMELINE
1 SET YOUR CULTURE
FOUNDATION
February 25th Kick-off
2 PEOPLE AND
STAKEHOLDER
MAPPING
3 ALIGNING YOUR
PEOPLE AND THE PLAN
4 INTEGRATE CULTURE &
CREATE TEAM MINI-
CULTURES
5 PSYCHOLOGICAL
SAFETY & BUILDING
EMPATHY
6 PERFORMANCE
ENABLEMENT AND L&D
7 WHATS NEXT?

8. WHO IS THIS PROGRAM FOR?
SMALL & MEDIUM
SIZED BUISINESSES
STARTUPS C-SUITE, FOUNDERS,
OWNERS, EXECUTIVE
DIRECTORS, HR

9. KRISTIN STRUNK
Culture Champion
THE TEAM
ZECH DAHMS
Culture Strategist
Zech has consulted over a hundred independent agencies of
all sizes on how to enhance their customer and employee
experience to impact the bottomline and empowering them
to be more strategic and consultative in their services.
He is a culture enthusiast and strives to help organizations
create a culture that drives fulfillment and purpose that aligns
directly with the organization's strategic direction. Ultimately
resulting in positive growth for both the company and the
people.
Kristin is a highly versatile, progressive professional with
over 20 years of experience in Human Resources and
Organizational Development, including: organizational
redesign and change, strategic business planning, culture
and organizational transformations, and executive
coaching.
Kristin has worked at established Wisconsin companies
such as: Kohler Company, Charter Manufacturing, and
currently at Harley Davidson. She has seen first hand how
strategy and business decisions impact culture and
employee engagement.

10. PROGRAM KICK OFF: FEBRUARY 25TH @ 5PM
WILL RUN BI-WEEKLY ON TUESDAY EVENINGS (5PM)
EMAIL ADDRESS
PHONE NUMBER
Hudson Lounge - 310 E Buffalo St, Milwaukee, WI 53202
Zech@Perennialhd.com
262-490-3633
Enroll at....
PerennialHD.com/culture-accelerator-program/