Social media marketing goals
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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The event will cover the following::
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Social media marketing goals
- 1. Social Media Marketing Goals
- 2. B A D EN ❏ MENTIONS : The number of times the brand comes up in social media conversation and number of times these conversation are shared.Example : @ (name of a person) ❏ Impressions : The number of potential views that a message has. ❏ Reach : The number of people who have received viewed publication. ❏ Social Sessions : The number of site visits, blog post view, etc. ❏ Share Of Voice : Volume of mentions received by a brand versus volume of mentions received by all relevant competing brands.
- 3. Increase Size Of Social Communities And Accuracy Target Audiences ❏ Community Performance : The number fans, followers, or subscriber broken down by social media channel. ❏ Community Progression : The followers growth rate by social media channel. ❏ Share Voice Channel : The community of social media platform as a percentage of the total number of social followers across all platforms. ❏ Share of Community Voices : The number of followers compared to those of competitors. ❏ Social visits : Visitors coming to social media accounts coming from the brand websites or blog.
- 4. Strengthen Engagement Strategies to Increase Customer Loyalty ❏ Interaction Performance : The number of interactions (like retweets, shares, etc) and number of comments. ❏ Evolution of the Interaction : The growth rate of interactions. ❏ Publication Performance : The number of messages generating an amount of interaction greater than a predefined threshold. ❏ Influencers Population : The number of influencers and brand ambassadors as a percentage of the community size.
- 5. Enhance Public Relations By following your company’s mentions, you can find out what customers are saying about your brand, and response to complaints. Responding quickly and solving problems allows you to stay ahead of large-scale complaints and create brand loyalty. This type of engagement is easier by using tools such as a unified social inbox. Analysis to Track ● Improve Relationships ● Mentions ● Ratings
- 6. Convert social followers into qualifier leads and new business Towards the end of marketing campaigns, brands content should have generated social media followers and interactions with prospective customers. ● Number of leads from social media The share of marketing lead orginget from SM which are turned into qualified commercial leads are CRM ( buffer.com, software) Consumer research (Consumer relation management). ● Lead Growth from SM The growth rate of conversion from social leads to sales leads.
- 7. ❏ Brand Perception : The sentiment associated with the brand and its products, especially in comparison to competitors. ❏ Evolution of Perception : The percentage of positive versus negative sentiment over time. ❏ Reputation Score : The sentiments associated with brand weighed against community size of each review. ❏ Response Performance : The response rate to social media interaction. ❏ Resolution Performance : The number of customers tickets resolved over a given time period. Monitor Customer Feedback
- 8. R By constantly engaging with customers your company can stay up to date on problems they are facing and develop solutions. Analysis to Track ➢ Keep track of competition. ➢ Increase engagement. ➢ Insights into customers problems. Note : { Analysis your performance} ➢ Fb page insights ➢ Google analytics ➢ Twitter analytics ➢ Linkedin analytics ➢ buffer.com(paid tool)
- 9. T