The document is a presentation from Crimson Hexagon about their opinion analysis of consumer sentiment toward the Toyota Prius. It shows that their analysis of 52,000 relevant social media mentions found that 34% were positive, 49% were negative, 17% were neutral, and 14% were off-topic. The positive sentiments expressed love for the Prius's gas mileage and cost savings, while negative comments said it was unreliable and not manly. Crimson Hexagon advocates their customizable opinion analysis to help companies like Toyota scale human judgment of consumer opinions.