Understanding Consumer Affinities in Driving Brand Preference:
Knowing your customers' interests and contextualizing their affinities can mean the difference between a successful new product rollout or a failure.
We chose sweetener, a common ingredient in many food and beverage manufacturing products, to produce this enlightening case study, on how consumer preferences and interests can drive product development and marketing campaign strategy.
How Snacking Fits Into Consumers' Daily LivesSHS FoodThink
Snacking is on the rise in America. FoodThink looks at what's driving the snacking trend.
Consumers' evolving definition of what constitutes a snack is one of the many driving factors in our country's snacking surge. FoodThink explores the state of the rising snack culture in America, including the five snacking segments in America.
To download the full white paper, visit http://www.shsfoodthink.com
Digital Domination: Tech's influence on mealtime decisionsSHS FoodThink
With many American consumers saying they are using technology frequently to make food decisions from finding restaurants to helping them cook, the influence of this medium cannot be understated. More than half of consumers (55%) say they are finding more cooking ideas online than anywhere else.
FoodThink’s latest white paper “Digital Domination: Tech’s Influence on Mealtime Decisions” details how technology is impacting food choices at the supermarket, in kitchens and when finding a place to dine.
News Media's Role in Consumer Trust of Food ProductionSHS FoodThink
Consumers say that a food recall doesn’t have to mean the end of a brand. FoodThink found that more than half (54%) want to hear the food producer’s side of a story.
FoodThink explains how consumers react when the media reports a food scare and what food marketers can do to protect themselves and their consumers.
To download the full white paper, visit http://www.shsfoodthink.com
4 Tips to Attract Consumers on Their Journey to a Healthier DietSHS FoodThink
Americans want to live healthier lifestyles, but they struggle to find convenient, less costly, better-tasting health products. Marketers have an opportunity to attract health conscious consumers by showing consumers that healthy food can be convenient and taste good.
For more information, visit http://www.shsfoodthink.com
Bangladeshi Student's Standpoint on Junk Food Consumption and Social BehaviourIOSRJPBS
Consumption of takeaway and fast food by young adolescents is no longer confined to the developed countries; it has spread to the developing countries as well. The culture of fast food consumption has replaced the traditional meal among university students and is a great public health concern. Excessive consumption of fast food is responsible for obesity epidemics and the cause of a dramatic increase of obesity-related diseases. A cross-sectional study was carried out from March to December, 2015 among students attending in five established Universities of Bangladesh, Dhaka University, Jahangirnagar University, American International University of Bangladesh, Gono University and Sher-e-Bangla Agriculture University. The aim of the present study was to examine the preference, prevalence and pattern of fast food consumption among the students. The prevalence of fast food consumption among those students was 98.5%, and 43.3% of their pocket money was spent on its purchase. The important factors for the preference of fast food include good taste, easy accessibility, increased convenience, and pocket friendly in nature. Approximately 22% of the respondents mentioned that they consumed fast food 4 days per week and more than one-fifth had the meal every day. Fifty four percent of the respondents skipped their breakfast due to a variety of reasons including class pressure and had fast food after finishing their classes, either from varsity canteens or other fast-food outlets. Though 98% of the students were well informed about the negative effects associated with excessive fast food consumption, they were still profoundly addicted to it. Specific health education programs, dietary guidelines and effective public awareness campaigns could be initiated to address the unhealthy lifestyle of university students and improve their health
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
How Snacking Fits Into Consumers' Daily LivesSHS FoodThink
Snacking is on the rise in America. FoodThink looks at what's driving the snacking trend.
Consumers' evolving definition of what constitutes a snack is one of the many driving factors in our country's snacking surge. FoodThink explores the state of the rising snack culture in America, including the five snacking segments in America.
To download the full white paper, visit http://www.shsfoodthink.com
Digital Domination: Tech's influence on mealtime decisionsSHS FoodThink
With many American consumers saying they are using technology frequently to make food decisions from finding restaurants to helping them cook, the influence of this medium cannot be understated. More than half of consumers (55%) say they are finding more cooking ideas online than anywhere else.
FoodThink’s latest white paper “Digital Domination: Tech’s Influence on Mealtime Decisions” details how technology is impacting food choices at the supermarket, in kitchens and when finding a place to dine.
News Media's Role in Consumer Trust of Food ProductionSHS FoodThink
Consumers say that a food recall doesn’t have to mean the end of a brand. FoodThink found that more than half (54%) want to hear the food producer’s side of a story.
FoodThink explains how consumers react when the media reports a food scare and what food marketers can do to protect themselves and their consumers.
To download the full white paper, visit http://www.shsfoodthink.com
4 Tips to Attract Consumers on Their Journey to a Healthier DietSHS FoodThink
Americans want to live healthier lifestyles, but they struggle to find convenient, less costly, better-tasting health products. Marketers have an opportunity to attract health conscious consumers by showing consumers that healthy food can be convenient and taste good.
For more information, visit http://www.shsfoodthink.com
Bangladeshi Student's Standpoint on Junk Food Consumption and Social BehaviourIOSRJPBS
Consumption of takeaway and fast food by young adolescents is no longer confined to the developed countries; it has spread to the developing countries as well. The culture of fast food consumption has replaced the traditional meal among university students and is a great public health concern. Excessive consumption of fast food is responsible for obesity epidemics and the cause of a dramatic increase of obesity-related diseases. A cross-sectional study was carried out from March to December, 2015 among students attending in five established Universities of Bangladesh, Dhaka University, Jahangirnagar University, American International University of Bangladesh, Gono University and Sher-e-Bangla Agriculture University. The aim of the present study was to examine the preference, prevalence and pattern of fast food consumption among the students. The prevalence of fast food consumption among those students was 98.5%, and 43.3% of their pocket money was spent on its purchase. The important factors for the preference of fast food include good taste, easy accessibility, increased convenience, and pocket friendly in nature. Approximately 22% of the respondents mentioned that they consumed fast food 4 days per week and more than one-fifth had the meal every day. Fifty four percent of the respondents skipped their breakfast due to a variety of reasons including class pressure and had fast food after finishing their classes, either from varsity canteens or other fast-food outlets. Though 98% of the students were well informed about the negative effects associated with excessive fast food consumption, they were still profoundly addicted to it. Specific health education programs, dietary guidelines and effective public awareness campaigns could be initiated to address the unhealthy lifestyle of university students and improve their health
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
n April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
Gen Zers have made their way onto college campuses across the country and brought new dining demands and eating behaviors with them. Many students are opting for food options that accommodate their lifestyle and support their health goals. Explore how the new generation of college students is influencing today’s campuses in this resource.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
The Forecast // Millennials & Food is the second edition of a series of consumer trends & insights reports. This sample is an overview of Millennial consumers' attitudes towards their food and what responses are offered by brands and companies to cater to these new needs.
Food for Thought
‘Food for thought’, is a study conducted by TNS UK across a number of key European markets, Russia, China, and the US, speaking to 7000 individuals about their attitudes and behaviours relating to diet, mealtimes and health concerns.
http://www.tnsglobal.com/other-news/food-thought
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
What Manufacturers Need to Know About Gluten Free FoodKim Koeller
Learn what gluten and wheat free customers want from food manufacturers and how you can manufacture safe gluten free food products. You will understand considerations such as cross contamination and ingredients as well as leading edge market research trends. Learn how to increase profits of your gluten and wheat free products. Become empowered to market your safe products to loyal gluten free customers.
As President and CEO of GlutenFree Passport®, Kim Koeller is an internationally recognized speaker, consultant and author of the 9-time award winning book series Let’s Eat Out with Celiac/Coeliac and Food Allergies! Kim and her team are also the creators of innovative iPhone, iPod touch and iPad applications – iEatOut Gluten & Allergen Free and iCanEat OnTheGo Gluten & Allergen Free purchased in over 60 countries worldwide.
GlutenFree Passport consults with businesses worldwide to deliver innovative and safe gluten free business solutions.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in the 17-year history of the HUNTER Annual Food News Study, a social media-led story broke through as the most memorable story of the year.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
A Study on the Consumer Perception about the Fast Foods in Southern Delhi RegionSuryadipta Dutta
Objectives of the study:
To identify the factors affecting the choice of (Indian youth) consumers for fast food.
To examine the consumption pattern towards fast foods particularly with respect to the frequency of visits and choice of fast foods.
To check the awareness of health hazards of fast food and its association with overweight.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
Gen Zers have made their way onto college campuses across the country and brought new dining demands and eating behaviors with them. Many students are opting for food options that accommodate their lifestyle and support their health goals. Explore how the new generation of college students is influencing today’s campuses in this resource.
In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
The Forecast // Millennials & Food is the second edition of a series of consumer trends & insights reports. This sample is an overview of Millennial consumers' attitudes towards their food and what responses are offered by brands and companies to cater to these new needs.
Food for Thought
‘Food for thought’, is a study conducted by TNS UK across a number of key European markets, Russia, China, and the US, speaking to 7000 individuals about their attitudes and behaviours relating to diet, mealtimes and health concerns.
http://www.tnsglobal.com/other-news/food-thought
HUNTER: Food Study Special Report, America Gets CookingHUNTER
With America ordered to stay at home as a result of the COVID-19 pandemic, consumers are finding new ways to occupy their time and accomplish their daily responsibilities. In this special Food Study report, HUNTER has commissioned quantitative research to gauge how the repressive environmental conditions surrounding the coronavirus are impacting adult American consumers’ food preferences and behaviors, as well as the potential for new habits to result in lasting change.
What Manufacturers Need to Know About Gluten Free FoodKim Koeller
Learn what gluten and wheat free customers want from food manufacturers and how you can manufacture safe gluten free food products. You will understand considerations such as cross contamination and ingredients as well as leading edge market research trends. Learn how to increase profits of your gluten and wheat free products. Become empowered to market your safe products to loyal gluten free customers.
As President and CEO of GlutenFree Passport®, Kim Koeller is an internationally recognized speaker, consultant and author of the 9-time award winning book series Let’s Eat Out with Celiac/Coeliac and Food Allergies! Kim and her team are also the creators of innovative iPhone, iPod touch and iPad applications – iEatOut Gluten & Allergen Free and iCanEat OnTheGo Gluten & Allergen Free purchased in over 60 countries worldwide.
GlutenFree Passport consults with businesses worldwide to deliver innovative and safe gluten free business solutions.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in the 17-year history of the HUNTER Annual Food News Study, a social media-led story broke through as the most memorable story of the year.
Top food and beverage sector trends that influenced the U.S. marketplace in 2013. Lessons for future planning for food and drink companies, consumers, academics and more. All compiled from The Food Institute this past year and available in our annual publication.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. In 2020, we conducted a special report to better understand the impact of the COVID-19 pandemic on consumers’ behavior related to eating, drinking, cooking and sourcing food. This year, we resume our study with a focus on uncovering the most significant food news stories of 2021.
For more than 22 months, the COVID-19 pandemic and its impact on nearly every industry in every corner of the globe has dominated headlines. The hospitality industry was among the hardest hit by safety regulations and changes in consumer behavior, causing widespread shutdowns due to supply chain issues, labor shortages and decreased demand.
Broccoli is known to be hearty and tasty vegetable which is rich in dozens of nutrients. It is said to pack the most nutritional punch of any vegetable
Quench your thirst wherever you travel. Learn how to say beer in 20 different languages from Living Language.
Learn more about Living Language: http://www.livinglanguage.com/
11 Facts You Probably Didn't Know About PastaJodie Harper
Pasta has been a staple in the Canadian diet for generations, and you probably think you know all there is to know about pasta, right? Wrong! Here are 11 fun facts you probably didn't know about these delicious Italian noodles — including *spoiler alert* the fact that Italy wasn't even the first country where pasta was enjoyed. Shared by: http://rasacatering.sg/
10 Catering Trends for Business Events in 2015Eason Chan
In a world of competition where business and brand names are at stake, many catering companies are taking their ingenuity to new heights which in turn has lead to more innovative ways of catering business events. Here are the 10 catering trends to use that will help make people remember your event. Shared by: http://rasacatering.sg/
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
Social Media Presentation on how Restaurants can use social media to drive traffic, increase awareness about their restaurant or unique offerings within their local community, and communicate with their customers and following. Web 2.0 is about listening and interacting with customers in real time. This presentation will help you get started as a restaurant owner or manager and discover best practices for implementing and monetizing social media marketing for your restaurant or food establishment.
Leading Analytics Companies - Presentation by Or Offer, Founder & CEO of SimilarWeb at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
Solving the Toxic Food System in America through Systemic Thinking Bianca Esposito
During my Fall 2016 semester of college, I worked with a team of classmates in my Critical Issues in Organizations course to propose a solution to improve the toxic food system by increasing the demand of healthy food. In order to achieve our mission, we plan on altering food marketing strategies through product, placement, promotion, and price.
J.J. Jones - Consumer Insights on Trust-Building TransparencyJohn Blue
Consumer Insights on Trust-Building Transparency - J.J. Jones, Center for Food Integrity, from the 2016 Iowa Pork Congress, January 27-28, Des Moines, IA, USA.
More presentations at http://www.swinecast.com/2016-iowa-pork-congress
HackUX - Mobile UX London, MUXL, UX Hackathon with Aviva, Winning Presentatio...MobileUXLondon
HackUX - Mobile UX London, MUXL, UX Hackathon with Aviva, Winning Presentation - My health
Future empathy – How can we make people better understand how their decisions today affect their long term future?
Learn more at: https://mobileuxlondon.com/hackux-vr-hackathon-orange/
How mums decide what's healthy (summary)Jeremy Hollow
Throughout the year we conduct research as part of our Original Insights series.
These are projects we commission ourselves, to explore interesting questions and showcase social listening research as a tool for making better decisions.
Our starting point for this work was the realisation that food advice has become deafening. It feels like everyday there’s a new diet, new scare or a new miracle cure.
But, we all know it’s more complicated than the headlines make out.
Helping your family eat well and be healthy is a life-long, every day mission, one with many twists and turns.
So we decided to explore: how mums in the UK talk about being healthy, how and who they’re influenced by, and see what this means for brands.
And so our starting point became: how do UK mums decide what’s healthy?
Refined sugar is harmful to health. Replace your ordinary refined sugar now to live a healthy life. Check out the other best sugar alternatives to indulge your sweet tooth.
This research report follows individuals at different stages in their healthy living journey - starting out, on the way, and maintenece. We uncover how motivations and habits shift from stage to stage and what helps them along the way. Insight around what makes a healthy brand is also included as well as pointed reccomendations for those brands in that space on how to best engage,market, how to sell, and where to sell.
Key takeaways:
Discover the five musts for a brand in order to be considered healthy
Unearth what consumers in the three stages want and need from brands
Find out what sources consumers' trust and how they want to be approached
Delete messageMd2014-05-02 1754Healthy Food Can B.docxvickeryr87
Delete message
Md
2014-05-02 17:54
Healthy Food Can Be Expensive, But There Are Ways to Make It Affordable
Introduction:
For decades there has been a stigma of healthy food. Not many people have ever really understood the healthy food. In the 20th to 21th century, the term "crazy" and "insane" came to mean mental disorder. Healthy food were very healthy before this century because people were eating healthy food more than now. Even families of healthy food tried to keep them eating a good food, but they used soda and chocolate at the same time. Some people judge out of ignorance on some food without correct information and reasons for that.
The general public has always found healthy food confusing because some people do not have much information about healthy food and how to use. It is a very important topic for people who care about them self. In addition, people who are not healthy have found various ways to punish people who are, even hiding them away. Some examples of what people might have thought of the healthy food are that they are: possessed, ungodly, witches, etc. I will admit that there are people who would gladly help people that do not care about healthy food, but the majority of people who just do not understand about excellent food is still a huge amount of the public. When people do not understand something that is where the judgment starts to take place.
The stigma on people who do not eat healthy food always greatly affected those who eat healthy food. It is my goal to bring attention to what the stigma of healthy food can do. Throughout my research, I have discovered that people who eat healthy food have a good energy. I think the public and the way they see these foods has a great impact on the way people are healthy. The three claims I will make on this subject are: First, there are ways to eat healthy for less expensive. Second, food awareness will lead to a healthy diet. Third, there are some healthy foods that are negative because the general people are uninformed on how to use.
I will talk why healthy food has such a negative stigma by some examples of how they are misunderstood by most of the general public. In addition, I want to talk about how healthy people usually do not see themselves that way. Finally, I will explain that the stigma also has a great negative effect on the people closest to the healthy food.
Keywords:
The "healthy food role": the healthy food role is a role that the general public places onto people who eat unhealthy food. This role basically states that if you do not care ,it is your responsibility to seek help for it.
?Madhouse: a psychiatric facility.
Stigmatized group: A group of people with a specific stereotype or label put on them.
Methods
In order to conduct research on the stigma of unhealthy food, I read various different articles from ProQuest ( a site that has scholarly peer reviewed articles), I did some research on Google for background history on healthy.
Presented at the 2016 Institute of Food Technologists (IFT) Annual Meeting & Food Expo. In this slides, an expert on consumer perceptions shared data about consumers’ expectations and awareness of sustainable brands and retailers, as well as how this affects their purchasing decisions. A former sustainability expert for a global foodservice retailer shares their strategies and the impact on their bottom line. Finally, a sustainability director for a major commodity board discusses the farmers’ perspective and shares a case study of a recent promotion with a supermarket chain that endorsed “U.S. Grown” messaging.
Presenters included Liz Sanders, MPH RDN, IFIC; Bob Langert, GreenBiz, (retired from McDonald's); Josiah McClellan, United Soybean Board.
Can you trust it? How to find credible nutrition informationShelly Najjar
Looking in the wrong place can cause you to make unnecessary or harmful diet changes, give up foods you don't need to, and waste money on special supplements and products. How do you know what information you can trust, whether online, from friends, or in the news? Learn how to determine whether a source is credible, and get ideas for where to turn for accurate nutrition information.
For more information and resources, go to shellynajjar.com
After weeks of countless news stories and rumors, basketball stars, LeBron James and Carmelo Anthony, decided to ‘come home.’
Using social analysis to monitor and analyze the social conversations, nuances from fans predicted both players would return home.
Publicists, public relation firms and agencies can use social intelligence analysis to refine brand messaging around hot topics and trends.
How To Build Campaigns that Appeal To Specific CustomersCrimson Hexagon
While marketers think they know their audience, with Affinities™ social data visualization, you can put that to the test and see what your audience likes, the brand landscape, what your customers are really interested in and how that differs from your competitors.
The sports apparel and accessories company Under Armour can use ForSight's Affinities tool to:
- Aide the development of brand positioning and content strategies for segments of consumers.
- Measure specific marketing and positioning efforts to understand which initiatives resonate with intended audience segments.
- Track their ability to attract and increase conversations from specific segments over time.
Beats vs. Bose: Analyzing Consumer Response to Lifestyle Brand Marketing and ...Crimson Hexagon
What drives consumer purchasing intent? How can social media analysis deliver consumer insights into how to position marketing strategy? To answer these questions, we did an analysis on two well-respected headphone brands with completely different marketing approaches.
We dove deep into contextualizing online converations to discover a comparison of top personal sound system competitors.
When shoppers go into the grocery store, do they intend to buy Oreos? How do consumers feel when they bring home Oreos that were not on their original shopping list? This social media analysis of purchase intent and Oreo illustrates how social listening brings companies closer to their consumers through understanding their behaviors and motivations and by measuring the effects of branding, marketing, and advertising activities.
4 Steps to Drive Your Brand Extension with Social MediaCrimson Hexagon
Follow these four steps to evaluate your brand's potential to expand into new products and product categories, and measure your brand extension's success with social media opinion.
This study analyzes Hallmark's emotional branding and rebranding opportunities through social media research, uncovering a desire for Hallmark to add sarcastic humor and sarcasm to accompany the traditional sentimental emotional tenor of Hallmark.
Usage-based pricing represents a major innovation in auto insurance. This study from Crimson Hexagon examines how consumers discuss telematics products and discusses how social media listening can guide messaging on new and disruptive products and services.
How do you capture the attention of potential clients during a pitch? In this presentation Crimson Hexagon provides tips and strategy for incorporating social media analytics into your pitch in order to win more business and bigger accounts.
Reputation Management in the Case of Paula DeenCrimson Hexagon
Crimson Hexagon uses the case of Paula Deen's dismissal from the Food Network to examine how social media can be leveraged during brand crisis. Following the trends of volume and opinion, Crimson Hexagon shows that listening to consumers, and not only media voices, is crucial to PR agencies and brands.
Crimson Hexagon uses its patented social media analysis technology to assess the impact of the NSA surveillance program on the Verizon brand. How has this PR crisis concerning customer privacy affected consumers' perception of the Verizon brand?
How Automakers Can Tap Social Media To Drive Nameplate MarketingCrimson Hexagon
Social media analysis enables brand managers to quantify the qualitative perceptions about brands and products expressed online. In this study of Porsche and the Porsche Panamera model over a two year period, we track the drivers of brand affinity on social media.
What is the Social Media Conversation about The Great Gatsby?Crimson Hexagon
Many critics dismiss The Great Gatsby, and the media says audiences are divided. But what are people saying on social media? Crimson Hexagon analyzes social opinion on Twitter about Baz Luhrmann's The Great Gatsby.
Crimson Hexagon's social listening technology distill's the agony and the ecstasy of the NCAA Final Four men's basketball tournament and audience's reactions to Liberty Mutual's "Amateur Athletes" March Madness ad campaign.
In a case study of consumer opinion on the Toyota Prius, Crimson Hexagon demonstrates the analytical power of opinion analysis and the methodological shortcomings of keyword-based and NLP analysis.
Many people voiced strong reactions to the ban on selling large soft drinks in New York City. Crimson Hexagon's social media analytics technology cuts through the chaos of social media chatter to show categories and proportions of public opinion.
I Overthrew My Government... Now What? Social Media Analysis of Post-Revoluti...Crimson Hexagon
What role does social media play in building or disrupting democracy in post-revolutionary societies in the Middle East? This research, presented at a SXSW Interactive 2013 panel organized by Sanitas International, uses social media analytics by Crimson Hexagon to examine how citizens use social media in fledgling democracies.
Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
3. Real Sugar: Sucrose
Similar affinities are prevalent in all 4 ‘sugars’:
health, nutrition, fitness, cooking, health
food, organic food, health care, weight loss,
being a mom, and parenting
4. High Fructose Corn Syrup
Best Sentiment Ratio (+10%)
Worst Sentiment Ratio (-20%)
822,00 total posts
5. High Fructose Corn Syrup
HFCS’s affinities look the most similar to
Stevia’s affinities (see below)
9. Stevia
While the other 3 monitors’ gender
demographics are essentially equal (45%-55%
split), stevia’s split is much more female oriented
Stevia’s affinities look the most similar
to HFCS’s affinities (see above)
11. Stevia
Why are there two spikes in
negative sentiment? After
further analysis, it was
discerned that the spike in
early 2012 was due to
consumers’ annoyance with
the song in the Truvia
commercial. A second spike
in late 2013 was due to
Stevia’s appearance in the
finale of Breaking Bad.
Otherwise, negative
sentiment remains low and
steady.
Stevia’s main opponents
dislike it for bad taste
(10%), and not health
reasons (<1%). This
confirms there are very
few health concerns as
of yet.
13. Artificial Sugars
The main complaint, similar to
stevia’s main reason for
negative sentiment, is bad
taste (36%). While there are
some studies as well as
countless rumors concerning
the negative heath effects of
artificial sweeteners, it only
accounts for 13% of the
negative sentiment.
Furthermore, taste accounts for more
than 70% of the positive sentiment
towards artificial sweeteners. The
other 30% is its health benefits over
sugar and HFCS.
15. Analysis
After a close analysis of both stevia and artificial
sweeteners, bad taste was found to be the driver
of negative sentiment for both sugar alternatives.
Moreover, good taste was found to be the driver of
positive sentiment for artificial sweeteners.
Following this logic, it seems as though when it
comes down to it, taste is the major indicator of
whether consumers will buy a product, regardless
of other seemingly more important factors. In other
words, even if there are negative effects, such as
health consequences, associated with a product, if
it tastes good, there will always be people who
want to buy it and will buy it.
16. Analysis
However, when one examines stevia more closely,
although taste is certainly the driver of negative
sentiment, it is not the driver of the positive sentiment.
Health, including stevia in comparison to and as a
substitute for the current alternatives (sugar, HFCS, and
artificial sugars), accounts for 100% of the positive
sentiment towards stevia.
Overall, the negative sentiment for stevia, which is
derived from its somewhat bitter aftertaste, accounts
for only 11% of the conversation around stevia, while
the positive sentiment towards stevia’s health benefits
accounts for 41% of the conversation, almost three
times the overall volume of the negative sentiment.
17. Analysis
Although taste is inarguably a major factor in
consumers’ decisions in choosing what products to
buy, the health of a product is becoming an
increasingly important factor as well. In a world full
of sweetened packaged goods coupled with the
fact that humans innately crave sugar, sweetened
foods are not going anywhere. However,
consumers are becoming more cognizant of what
exactly they are putting into their bodies and are
looking for alternatives to sugar and HFCS, as both
have been irrefutably proven to be unhealthy. At
first, artificial sugars, such as Splenda and Sweet’N
Low, were the answer, and they were immediately
used as ingredients in beverages and packaged
goods alike. As skepticism builds for artificial sugars,
though, the new and improved answer is Stevia,
the natural plant-based sweetener.