The document discusses why customer service should engage in social media and how to get started. It argues that customer service can help with engagement by having one-to-one conversations to build trust and address customer issues. It also provides examples of companies like Xbox and Caesars Entertainment that have had success with social media customer service. Finally, it offers tips for getting started, like designating social media channels for support and monitoring brand mentions.
Memorandum Of Association Constitution of Company.ppt
Socap symp11 singley mackie
1. Why Customer Service Should Be In Social Media
and How To Get Started
Matt Singley (@mattsingley)
Chief Engagement Officer
Singley + Mackie (@singleymackie)