Star of Croatia will launch a luxury travel series in and around Dubrovnik, hosting glamorous events to attract wealthy international guests and position Croatia as a luxury destination. Events over summer weekends will include yacht parties, cocktail receptions, and nightclub events. The target demographic is affluent professionals aged 25-45. Brand partnerships are offered for elements like boats, venues, and merchandise. Extensive PR outreach to Croatian celebrities and media will promote the events. Interested brands can contact the organizers to discuss sponsorship opportunities.

1. Star
of CROATIA

2. Star of Croatia

3. OVERVIEW
Launching a new series of luxury escapes, comprising events and lounges in and around
Dubrovnik, Star of Croatia will create unforgettable, glamorous and stylish moments to
satisfy discerning travelers and party people. Scheduled PR and marketing will target a
sophisticated, wealthy and high-profile international clientele who expect the best,
seeking new experiences and new travel destinations. The events will position Croatia as
a new luxury travel trend destination through a combination of PR, marketing, brand
partnerships and events both in the UK and in Croatia, as detailed within this document.
Star of Croatia will generate high levels of public & media interest in Croatia, by
exploiting existing networks and capitalizing on interest generated from the 2010
season. Invitations are extended to luxury brands wishing to partner in the event series,
thereby leveraging the media interest generated in Croatia and London, as well as
benefitting from exposure to high-end consumer markets that are its target market.

4. DEMOGRAPHIC
The target demographic for Star of Croatia's summer parties is the Social networks focusing on affluent and creative sectors:
party loving twenty-five to forty-five year old, affluent, educated LIST Not Just a Label (fashion)
professional. This formula pays dividends. Harnessing existing www.list.co.uk www.notjustalabel.com
contacts and media will enable a succession of London based
People Like Me Run Riot
events at notorious venues including Boujis, Whisky Mist, www.pelime.com www.run-riot.com
Jalouse, Cuckoo Club and China White. A level of marketing will
aSmallWorld
also be channelled through various fashion and creative industry www.asmallworld.net
publications.
1 of 1000
www.1of1000.co.uk
In addition, through working with Quintessentially there will be
the opportunity to target high net worth individuals and those Qube
www.qubers.com
with above average levels of disposable income. To maintain an
aura of exclusivity, all guests will attend by invitation only. An Quintessentially concierge
www.quintessentially.com
application form filled in by each referrer will provide the core
team with a profile of each guest to enable a committee decision Luxury Society
www.luxurysociety.com
based on the applicant's credentials.

5. ITINERARY
Friday
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6. Saturday
* Guests are treated to a five star Croatian styled breakfast outdoors, * Those wishing to return to dry land can continue the evening in a
consisting of freshly baked breads and various fresh seasonal Dalma- subterranean club beneath Dalmatia Palace hotel. Dark chocolate and
tian products. gold tones create a 20's speakeasy feel. Cigarette girls in 20's era
costumes to set the tone. Opportunity: champagne buckets, cigarette
* Taxi boats / yachts transfer guests to Villa Ruza, on an enchanted girl's merchandise.
island to experience a barefoot lounge. Barbecue with fresh seafood,
Dalmatian and Istrian cuisine, vodka sorbets, mixology, dj's and
various event moments, including massage tables and booths, dance Sunday
performances, high diving spectacle, burlesque dance routines.
Watersport activities available on request. Opportunities: logos on * Breakfast or brunch served in the guest's room if required.
taxi boat, loungers, diving platform.
* VIP chill-out lounge at Dalmatia Palace hotel. Loungers, massage,
* 1800 hrs return to accomodation to refresh. alcoholic and non-alcoholic cocktails. A more sedate vibe.
* 2100 hrs guests to arrive at the red carpet: official launch party of * Option to do sight seeing. Take cable car to top of Srd hill and enjoy
Star of Croatia 2011. Step and repeat boards for VIPs. Guests take to breathtaking views of the city. SoC staff stationed at various points
the sea in Sea Star, effectively a blank canvas party vessel. Float around the city, dispensing refreshments and guidance.
through Dubrovnik and out in to the Adriatic to party beneath the
moon and stars. Taxi boats run back and forth. Champagne lounge on * Return to Dubrovnik airport, or option to extend trip with our
top deck. Mid deck available for sponsorship. Dance floor on lower approved travel guide.
level. Multiple sponsor opportunities (signage and merchandise).

7. BRAND OPPORTUNITIES VISIBILITY
Champagne Vodka Brandy
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8. MEDIA, VIP CELEBRITY OUTREACH
To promote SoC within Croatia, top press and Croatian celebrities will be personally invited. It is our express intention to make the launch party a highly
press worthy event, to include fireworks, live music and celebrity interviews. Listed below are the key figures and media anticipated to be in attendance.
Croatian Press Business hr Guest List Snjezana Mehun (Socialite)
Extra Iva Dragovic (Model)
24 Sata Nacional Goran Ivanisevic (Tennis Player) Neven Ciganovic (Stylist)
Glorija/Jet Set Radio Tanja Dragovic (Model) Nina Badric (Singer)
Story Otvoreni radio Vedran Corluka (Tottenham Player) Tatjana Juric (TV Voditeljica)
Jutarnji list Antena Luka Modric (Tottenham Player) Renata Sopek (TV Voditeljica)
Vecernji list Internet Portals Luka Kranjcar (Tottenham Player) ZanaMarie Lalic (Singer)
Elle/slovenski/hrvatski/srpski Index hr Ivan Klasnic (Bolton Player) Mayor of Dubrovnik
Grazia Jutarnji list hr Bane Ivanovic (Chelsea Player)
FHM Vecernji hr Tamara Eccleston
Playboy Shopping in Zagreb Tony Cetinski (Singer)
Globus TV Severina (Singer)
Cosmopolitan/slovenski/hrvatski/srpski Nova TV Nikolina Pisek (TV Presenter)
Dubrovacki vjesnik RTL (Eksluziv) Jovana Nikolic (Singer)

9. VENUES CROATIAN PARTNERS
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10. CONTACT
Interested parties should in the first instance contact Star of Croatia directly,
specifying which elements they wish to sponsor. Applications will be considered
and processed by 31st April. Further details on costing are available on application.
Philip King
philip@starofcroatia.com
+447818 451 849
Nina Lauc
nina@starofcroatia.com
+447736 955 684
Britt Sanja Jusic
britt@starofcroatia.com
+447951 211 992

11. Star of Croatia