What is the industry leading methodology for sales enablement and appointment setting? MarteKing provides an overview of our process in this simple deck, explaining how we "Deck Your Stack" and why we believe "predictable is extraordinary"

1. M A R TE K I N G . I O
D E C K Y O U R S T A C K

2. W H Y M A R T E K I N G . I O
We Were Born From A Sea Of Confusion
Like Moore’s Law of Exponential Technology Improvement, buyer behavior
continues to change and adapt as a result of the increased availability of
massive amounts of data. Thousands of MarTech solutions have become
available to help sales and marketing research prospects who are harder to
identify, to engage, and to monetize. Our team has worked with hundreds
of clients to help their messages stand out and fill their pipelines with
predictable revenue. We’ve come to realize that the smartest companies
require a steady stream of leads, the ability to scale quickly to meet new
opportunities, and the agility to adapt faster than the competition. That‘s
why we founded MarteKing, and how we impact our clients.

3. A FULLY INTEGRATED TEAM
OF SALES, MARKETING, AND
TECHNOLOGY EXPERTS
We Know Our Market
MarteKing was founded by a team of four core principals
with extensive experience in Marketing, Sales, Analytics,
and Operations. We continue to add to this core to meet
client needs and ensure that every engagement is one
that creates advocates of our clients. As a company we
know the difficulties our clients face, and we have a
proven success record of building winning teams that
drive growth and exceed expectations.
W H O I S
M A R T E K I N G . I O

4. T E A M
We know from experience that
our entire company needs to
share a common focus and
common goals. Every member
must love What they do and
outperform our clients'
expectations. To ensure this we
provide the highest pay in the
industry, with profit sharing,
and the autonomy to do what it
takes to take care of our clients.
C L I E N T S
Our success is measured by
retention and negative churn rate.
Our growth is directly tied to our
client outcomes, thus client goals
must be our top priority. We stand
behind this conviction with a
financial guarantee.
WHAT WE BELIEVE
A G I L I T Y
Our market is changing; buyer
behaviors adapt to sales tactics at
an exponential rate. In order for
our clients to thrive we must
always be changing. We conduct
biweekly status meetings and
quarterly consultations to identify
opportunities for growth and
improvement.

5. O U R P R O C E S S
“My dear, here we must run
as fast as we can, just to stay
in place. And if you wish to go
anywhere you must run twice
as fast as that."
- The Red Queen
E N V I S I O N / E X C E E D / E V O L V E

6. E N V I S I O N
30
Days to create a comprehensive
strategy that attacks your market
and exceeds your internal goals.
"Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe."
- Abraham Lincoln

7. MARKETING
VISION
• Create sequences and plan A/B and multivariate
testing schemas (Sendoso mailers, gifts, emails,
social media messages, landing pages, CTAs).
• Create a catalog of required content and
identify gaps.
• Create content as needed to fill any gaps.
• Create messaging and branding guidelines.
T H E C R E A T O R S

8. • Build the necessary software stack to
be held by MarteKing, or by our client.
• Build a custom CRM instance.
• Build an analytics routing path and
client dashboard views.
• Build the database.
O P E R A T I O N S
V I S I O N
THE BUILDERS

9. SALES
VISION
T H E D E V E L O P E R S
• Develop a playbook.
• Develop a talk track.
• Develop market insights and expertise.
• Develop relationship with client counterparts.

10. E X C E E D
"Every soldier must know, before
he goes into battle, how the little
battle he is to fight fits into the
larger picture, and how the
success of his fighting will
influence the battle as a whole."
- Bernard Law Montgomery
15
Qualified meetings per
account development
representative every month.

11. M A R K E T I N G , O P E R AT I O N S , A N D
S A L E S W O R K I N G A S A C O H E S I V E
UNIT TO E X C E E D E X P E C TAT I O N S

12. E V O L V E
"It is not the strongest of the
species that survives, nor the
most intelligent that survives. It
is the one that is most
adaptable to change.”
-Charles Darwin
4
Account consultations each
year to assess outcomes and identify
opportunities for even greater
success.

13. M A R T E K I N G . I O
WE’RE READY…
ARE YOU?