Get enroll for the best Digital Marketing Course in Dubai, UAE. Boost your career and skills.

1. C E R T I F I C A T I O N I N
D I G I T A L M A R K E T I N G
P R O F E S S I O N A L
C O U R S E D U R A T I O N : 3 0 H O U R S

2. I N T R O D U C T I O N
W H O S H O U L D T A K E T H I S C O U R S E ?
W H Y S H O U L D Y O U T A K E T H I S C O U R S E ?
C O U R S E B R E A K D O W N
A B O U T T H E T R A I N E R
C O N T A C T
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5 - 7
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T A B L E O F
C O N T E N T S
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3. W H Y N A D I A G L O B A L T R A I N I N G ?
E X P E R T I N S T R U C T O R S
Our trainers have more than
10 years of experience.
C E R T I F I E D & A C C R E D I T E D
ACTVET & KHDA
S E L F O R G R O U P
C O U R S E S C H E D U L E S
Availability of one-on-one or
group training.
E A S Y A C C E S S
Our Training Institutes are
located in prime locations in
Dubai & Abu Dhabi.
V I R T U A L & I N - C L A S S
L E A R N I N G
Flexibility to select how to
take your training.
I N T R O D U C T I O N
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NADIA Global provides world-class training programs and certified courses for
professionals who wish to grow their skill sets and enhance their work performance.
Our training programs are designed keeping customization in mind, catering to your
immediate business needs and self-development, which will help you achieve your
goals and capture success faster.
Our soft and business skills development programs will assist you to build-on your
motivation and accelerate your growth professionally while developing sound
industry knowledge required for achieving new frontiers in your career.
We are experts in the design, development and facilitation of structured courses that
deliver a 100% success-rate.
C U S T O M I Z E &
C O S T E F F E C T I V E
Our programs are designed to
suit our client's requirements.
O U T S T A N D I N G F A C I L I T I E S
& R E S O U R C E S
Created for effective learning
and development.

4. M A R K E T I N G E X E C U T I V E S ,
M A N A G E R S & S E N I O R
M A N A G E R S
Who have experience with the marketing
department and wish to evolve into the digital
and social media.
P R O F E S S I O N A L S I N
D I G I T A L M A R K E T I N G
Who wish to improve and upgrade their skills
for more better opportunities.
W E B D E V E L O P E R S
& I T M A N A G E R S
Who wish to make a career jump to digital and
social media marketing.
I N D I V I D U A L S
Who are looking to pursue a career in digital
and social media marketing.
W H Y S H O U L D Y O U T A K E T H I S C O U R S E ?
W H O S H O U L D T A K E T H I S C O U R S E ?
The Digital Transformation era
continues to grow offering more
opportunities to professionals in
the market.
The constant evolvement on
digital platforms and tools
requires you to stay up to date.
You will learn to master a
diverse set of strengths and build
a strong foundation in the core
concepts of digital marketing.
Increased demand in the
market for digital and social
media marketing expertise.
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5. S E A R C H E N G I N E O P T I M I Z A T I O N ( S E O )
• Definitions and Terminologies.
• How search engines work in a nutshell.
• Google Algorithm Overview.
• Keywords Intention and Categorization.
• Keywords Research for Effective SEO Planning.
• SEO Process (Technical SEO, On-page SEO & off-page SEO).
• Website URL structuring for Search Engines.
• How to write meta-tags that attract views and more traffic to your website.
• Website content optimization tactics (headings, paragraphs, internal linking,
image optimization and more).
• Get your website pages indexed by Google fast and easy.
• Link-building: How to get your website appear on other websites - Learn a process
that's super easy and very little known among SEO.
• SEO analysis and tracking.
G O O G L E A D S ( P P C ) : S E A R C H N E T W O R K
• Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc).
• The secret sauce of a successful Google Ads campaign.
• Find and select high quality keywords that will generate revenue and a positive ROI.
• Understanding the structure of Google Ads platform.
• How to plan your campaigns’ budget and estimate results.
• Write ads that capture the searchers’ attention and heart – attract clicks and leads.
• Landing pages: How to create landing pages that convert.
• First look at Google Ads interface – quick walkthrough to get you familiar.
• Build a winning campaign structure that will get you results – Every single time!
(Worksheets and checklists are provided as a bonus).
• Mastering Google Ads extensions for space domination and action generation
• Understand bidding strategies and how to use them effectively.
• One simple strategy to cut your Google Ads cost by more than 20% and still get
better results + bonus optimization tactics.
• Reporting and analysing your campaigns against your goals.
C O U R S E B R E A K D O W N
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6. G O O G L E A D S ( P P C ) : D I S P L A Y N E T W O R K
• Double your traffic and find new opportunities with Google Display Network (GDN).
• Targeting options on GDN and how to use them.
• How to create responsive ads and let go with design process and cost.
• YouTube ads: Hidden gems for all businesses that know how to use them.
• Gmail ads: Untapped opportunities and the results will always come positive if you
follow our strategy.
• Measuring the impact of your GDN campaigns.
D I G I T A L S A L E S F U N N E L S
• Digital sales funnel definition.
• The importance of sales funnels for your brand growth.
• Strategizing your funnel value ladder.
• How to create and package irresistible offers that your competition can’t cope with.
• Upselling tactics to enhance your offers impact.
• How to write content that captures attention and drives action.
• Building your sales funnel landing pages.
• How to use email marketing to nurture your funnels and maximise your revenue.
SOCIAL MEDIA ADVERTISING: FACEBOOK & INSTAGRAM ADS
• Definitions and introduction to Facebook ad platform.
• Type of Facebook ads.
• Facebook targeting options.
• Facebook pixel definition and set up.
• Custom audiences definition and set up.
• What are custom conversions and how to set them up.
• Effective ads targeting to maximize your leads & revenue.
• Writing a compelling ad copy that gets results.
• Designing your ad creative.
• How to build and segment your campaigns to work on autopilot for you.
• Tracking the success of your campaigns.
C O U R S E B R E A K D O W N
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7. G O O G L E A N A L Y T I C S
• What is Google Analytics and how it works?
• Definitions (User, Session & Hit).
• Understand Dimensions and Metrics.
• Demystifying Google Analytics account structure.
• Setting up your Google Analytics tag through Google Tag Manager.
• How to configure your Google Analytics account to keep user data for longer,
collect demographics and create audiences for your remarketing campaigns on
Google Ads.
• Auditing Google Analytics implementation using Google Chrome extensions.
• Tracking your non-google platforms the right way in Google Analytics such as
social media and email marketing platforms.
• Surprising facts about some Google Analytics metrics.
• How to set up Google Analytics goals (conversions) tracking.
• Live Google Analytics walkthrough focusing on the most important reports
(Audience, Acquisition, Behavior and Conversions).
D I G I T A L M A R K E T I N G P L A N A N D S T R A T E G Y
• The fundamentals of digital marketing strategy and why you should CREATE your
own today.
• Defining your target audience.
• Creating your avatar.
• Linking your business objectives with your digital marketing objectives.
• Formulating your marketing funnel based on your digital marketing objectives.
• Mapping your digital marketing channels and content to your funnel.
• Assessing your internal human resources and budget to ensure your strategy is
geared toward success.
• Outsourcing your digital marketing actions to a third-party: How to choose the
right partner.
• Controlling and reviewing your digital marketing efforts.
C O U R S E B R E A K D O W N
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8. Ayman has trained +400 digital marketing and business
professionals across multiple corporations and brands
such as Norton Middle East, Saudi Airlines, Reuters,
Microsoft, The Economist, Google, Abu Dhabi University
and more.
A B O U T T H E T R A I N E R
A Y M A N A L B A R B A R Y
D I G I T A L M A R K E T I N G P R A C T I T I O N E R
S K I L L S & E X P E R T I S E
L A N G U A G E S | English & Arabic
• Strategy Planning
• Conversion Rate Optimization
• Inbound and Content Marketing
• Web Analytics (Google Analytics & Omniture)
• HTML, CSS, PHP and MySQL
• Digital Strategies Development
• Digital Marketing Judge (GCX Awards)
• Project Management
• Social Media Marketing
• Media Buying and Traffic Acquisition
• SEO (Search Engine Optimization)
E D U C A T I O N
• Professional Diploma in Online and
Digital Marketing
- 2011 | Grade 84% | Digital Marketing Institute
• Degree of Business Administration
and Computing
- 2007 | Grade 78% | Fidelity New York University
C E R T I F I C A T I O N
• SEO Specialist Qualification (2017)
• Google AdWords Search Certification (2017)
• Google AdWords Display Certification (2017)
R E V I E W S
Ayman is a true professional
and reliable when sharing details
on digital and social media
marketing topics. He is always
up-to-date with the latest
techniques and features in the
digital world. I would gladly call
him my mentor.
F A R A H N A J J A R
Social Media & Digital
Executive at Mediacom
I attended a Google+ & YouTube
training with Ayman as part of
my Social Media Marketing
Diploma, where he provided us
with the “tricks of the trade”
through live case studies. His
session was an eye opener and
informative.
R A S H A F A W A K H I R I
Head of Communications,
Twitter MENA
I have attended several trainings
with Ayman in the past 8yrs. He
is an expert and a great lecturer.
I would highly recommend him
for any social media training as
he did an outsoutstanding job in
delivering knowledge and
engaging with the audience.
C H R I S T I N A S T R U L L E R
Membership & Events Director at
American Chamber of Commerce
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9. nadiaglobal nadiaglobalgroup nadia_global NADIAGlobal
Al Mansoor Tower
M1 & M2,
Sheikh Zayed Bin Sultan St
+971 2 677 4031
Abu Dhabi
The Prism Tower
Office 1707
Business Bay
+971 4 447 2599
Dubai
1-Lake Plaza
Floor 36, Cluster T
Jumeirah Lakes Towers
+971 4 447 2599
Dubai
nadiaglobal.com | nadia-training.com | nadia-me.com
T O L L F R E E : + 9 7 1 8 0 0 2 5 6 6
G E T I N T O U C H W I T H U S !
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