The document summarizes a proposed social network called SNTaxi that aims to connect taxi drivers and customers directly, eliminating dispatch services. It analyzes problems in the current taxi market like high costs, low driver pay, and lack of customer driver selection. SNTaxi plans to automate direct communication between customers and suitable drivers to improve quality while lowering costs and raising driver pay. The proposal requests $1 million from investors for 25% equity to develop the technology and fund advertising to attract 1000+ drivers across 200 cities.

1. SNTaxi
(Social Network of Taxi drivers)
B2B Internet technologies
From impossible to possible,
From impossible for smart,
From smart for simple.
Under support of Sedi.pro team

2. Main Challenges in Taxi Market
1. Transport delivery time
2. Costs
3. Service quality (including Security issues)
4. Low salaries for qualified taxi drivers
5. Lack of customer direct control over the selection of the driver (the problem, which exists,
but is constantly overlooked).
It is known that taxi customers often try to negotiate directly with good taxi drivers to work
with them directly. Taxi companies introduce fines and penalties to overcome these kinds of
obstacles. Other obstacles to the selection of personal drivers is mismatching of schedules,
as well as inconvenience for the customer in processing the base of preferred drivers.

3. Existing Solutions on Taxi Market
Today are many solutions on the taxi market, but they all work on the classical
scheme - "customer- taxi company - driver." This scheme is most effective when a
company hires a driver to work for it.
Today, more and more drivers are becoming entrepreneurs. They are legally liable
and contact with customers directly on the scheme "client-driver." The fee paid by
a driver working in the chain "client-taxi company- driver“ is 15-25% from every
order.
Let’s consider the general situation on the coordinate axes (axis Y is Quality):
- While reducing the taxi delivery time the quality of services is reducing
- With high quality services the services costs increase
- Low payments for drivers with the highest standards of quality
Delivery
time
Costs
Payments
0
20
40
60
80
0 20 40 60 80
Y axis - Quality, %Х
Y

4. SNTaxi – Innovations on Taxi market
How to improve quality with short time delivery?
How to maintain the high quality and lower the cost of services?
How to raise wages to drivers who provide quality services?
Delivery
time
Costs
Payments
0
20
40
60
80
0 20 40 60 80
Delivery
time
Costs
Payments
0
20
40
60
80
0 20 40 60 80
The problems we solve:
1. To improve taxi delivery
time, to increase the
quality by 15%
2. Maintain the quality,
reduce the costs by 10%
3. Increase payments for
qualified drivers by 15%

5. SNTaxi Solution
Our solution is the next evolutionary step of organizing a taxi service. The main feature of
the solution is that it completely eliminates the dispatching service by automating of the
direct exchange of information between the client and the most suitable taxi drivers.
We offer the most effective "win-win“ scheme. This scheme has the advantages of the
Yandex taxi service. It is customer-oriented, but at the same time, we work directly with the
end performer.
This approach to a taxi driver helps motivate him to improve the quality and to increase the
preservation of his own customer base. Thus SNTaxi solves the problem of low salaries for
qualified taxi drivers.
The minimum monthly fee for our service paid by a driver is 60 less than the monthly
payment of order fees (with 10 orders a day, costing 300 rubles and a commission fee of
20%, 10 working days in a month).
We also solve the problem of #5 (Lack of customer direct control over the selection of the
driver ).
Now, customers can create a personalized list of preferred taxi drivers and order their
services directly. As well, the client has an opportunity to assess the degree of safety and
comfort of the driver by himself before the trip.

6. Taxi Market Database, Capacity and Consistency
Individual taxi service is a dynamic and stable enough niche in taxi market.
Capacity of the market increases in dynamics . The number of individual entrepreneurs in
Moscow and regions is growing.
The main objective of the SNTaxi project is to attract 1000+ drivers into our database in
every city in Russia and the CIS countries. It is about 200 cities with a population of over 100
thousand people.
The short-term goal of the project is to attract an average of 120-150 drivers in 100 cities.

7. Monetization
A taxi driver pays a fixed amount every month or once a year.
# Service Fees
Number of
services sold
during the year.
Revenue per month, rub.
1 Lite 100 rub/month 10000 1 000 000
2 Full 300 rub/month 2000 600 000
3
Professional 5000 rub/month. 500 208 333
4 Commission fees from agencies
15% from order fee,
15 000 orders/month,
average commission fee
3 rub.
Integration with
10 channels of
order supplies
45 000
5 Revenue from SMS service
40% of drivers getting
sms messages, 21
days/month, sending 15
SMS/day, margin 0.1
cents.
157 000
6 Fines
1000 fines/month
Average sum 20 rub.
20 000
7 Partner program
3000 rub per client and
0,5% from turnover of
these customers
100 companies
60000 orders
115 000
Totall 2 145 333

8. Investor Offer
We need money for technology development and advertising.
Investment amount: $ 1,000,000.
We are ready to offer 25% stake in the project for investors.
Financial capacity of the project:
1. The annual profits of more than $1 mln.
2. Sale of shares of a strategic investor (~ $10 mln.)
3. Sale of the project (~ $60 mln.)
Budget
Management
20%
IT
25%
Advertising
55%

9. Contact information
SNTaxi
Dmitry Shvyrkov,
Director of Project Development,
Phone: +7 (964) 7838339
E-mail: sd@sedi.ru
Asel Aitmatova,
Project Manager,
Phone: +996 (550) 573627
E-mail: admin@sntaxi.kg