Developing persuasive business messages part II By Alicia Laster MEMO TO: All Board Members FROM: Alicia Laster DATE: 24/03/2017 RE: Investment into the Taxi Business In light of recent events and proposals, I would wish to address all board members on the matter of this organization investing in the taxi business. As you saw in my analysis, the taxi business is a very profitable business which we need to start to increase funds in our organization. If we start the business, we will increase income levels in our company and create more employment or the population. With the money we get from the taxis, we will increase our organization's strength and capital levels hence we can undertake even more huge investments. The organization will grow to noticeable heights internationally. This is the breakthrough this organization has been yearning for a long time. If we embark on this project, we will be able to fund other major projects since the taxi project requires less capital but the yields will be very high. The taxi business will make more money than any other project this organization has worked on. All members should support this project since its benefits will grow the organization. Reasons why we should support the taxi business and fund it is that it will drastically make a lot of revenue for the company. It will also publicize the company and attract investors to fund and do business with this organization. There is less competition in the taxi business compared to other businesses. The risk is also reduced since all taxis will be insured and equipped with gps tracking to avoid theft and losses. The government through insurance compensates taxi owners after an accident hence risk on vehicle is greatly reduced. I have done enough research and I can assure you that taxi business is lucrative. Around our organization, there are barely any taxis and the population is very high. We can take advantage of this and net the market around us. This will be a good heads start. I request that all board members forward a list of their thoughts on the issue. Research on Taxi Business in Australia Introduction To a great extent in view of their daily accessibility and ability to give fast reliable benefit, cabs are a vital supplement to customary planned services given by different types of common transport. Cab administrations are especially significant to less versatile gatherings in the group, for example, elderly and handicapped individuals. It is essential that such administrations are proficiently given, address clients' issues and are fittingly estimated. There have been long-standing worries that these targets would not be satisfied without government intercession. Thus, governments in Australia, and in numerous different nations, have customarily firmly controlled the arrangement of taxi (and contract car) services. The type of cab markets Cab services are one of only a handful couple of enterprises in Australia that the value, th.

1. Developing persuasive business messages part II
By Alicia Laster
MEMO
TO: All Board Members
FROM: Alicia Laster
DATE: 24/03/2017
RE: Investment into the Taxi Business
In light of recent events and proposals, I would wish to address
all board members on the matter of this organization investing
in the taxi business. As you saw in my analysis, the taxi
business is a very profitable business which we need to start to
increase funds in our organization. If we start the business, we
will increase income levels in our company and create more
employment or the population. With the money we get from the
taxis, we will increase our organization's strength and capital
levels hence we can undertake even more huge investments. The
organization will grow to noticeable heights internationally.
This is the breakthrough this organization has been yearning for
a long time.
If we embark on this project, we will be able to fund other
major projects since the taxi project requires less capital but the
yields will be very high. The taxi business will make more
money than any other project this organization has worked on.
All members should support this project since its benefits will
grow the organization.

2. Reasons why we should support the taxi business and fund it is
that it will drastically make a lot of revenue for the company. It
will also publicize the company and attract investors to fund
and do business with this organization. There is less
competition in the taxi business compared to other businesses.
The risk is also reduced since all taxis will be insured and
equipped with gps tracking to avoid theft and losses. The
government through insurance compensates taxi owners after an
accident hence risk on vehicle is greatly reduced. I have done
enough research and I can assure you that taxi business is
lucrative. Around our organization, there are barely any taxis
and the population is very high. We can take advantage of this
and net the market around us. This will be a good heads start. I
request that all board members forward a list of their thoughts
on the issue.
Research on Taxi Business in Australia
Introduction
To a great extent in view of their daily accessibility and ability
to give fast reliable benefit, cabs are a vital supplement to
customary planned services given by different types of common
transport. Cab administrations are especially significant to less
versatile gatherings in the group, for example, elderly and
handicapped individuals.
It is essential that such administrations are proficiently given,
address clients' issues and are fittingly estimated. There have
been long-standing worries that these targets would not be
satisfied without government intercession. Thus, governments in
Australia, and in numerous different nations, have customarily
firmly controlled the arrangement of taxi (and contract car)
services.
The type of cab markets
Cab services are one of only a handful couple of enterprises in
Australia that the value, the amount and the nature of the

3. delivery are altogether managed. The level of control of an
administration which is portrayed by numerous little providers
— for instance, there are more than four thousand taxicabs in
Sydney — suggests that there are variables at play that, without
direction, would bring about "poor" results for the group on the
loose. The type of the control recommends that these
deficiencies could include components that:
• counteract shoppers settling on powerful decisions;
• frustrate the effective operation of administration providers;
or
• Otherwise prompt antagonistic social effects on the group.
To comprehend the reason for direction, it is important to
consider the way of the exchanges in the business and the issues
that could emerge on the off chance that it was not controlled.
These matters are talked about underneath.
1. Market segments
There are various players in the taxi business, each with various
interests. As foundation to the talk of taxi markets, box 2.1
gives a preview of the structure of the business in Sydney and
Canberra.
Albeit all cabs offer comprehensively comparable
administrations — giving way to-entryway traveller benefits on
request — their exercises can be sectioned into various sub-
markets:
• Taxis that are procured from a rank;
• Taxis that are hailed from the road; and
• Taxis that are reserved by telephone.
Hire rival taxis for telephone appointments. In any case, for the
most part in light of administrative requirements, they don't
contend intimately with taxicabs in other market fragments
(although some contract cab administrators try to pull in

4. travellers at airplane terminals, significant lodgings and so
forth).
2. The rank and hail cab markets
All through Australia, particular kerb-side territories are
assigned as cab ranks. They are for the most part situated in
zones of generally popularity for cabs (e.g. adjoining shopping
and amusement focuses and vast office buildings). Positions are
likewise an advantageous holding inlet in off-pinnacle periods.
Under the present game plans of to a great extent similar
supply, buyers select the main cab from a line or hold up in
queue at the rank until a taxi reaches.
The airplane terminal is the most critical cab rank in most
significant Australian urban communities. In Sydney, cabs
travel from the airplane terminal records for 25 for each penny
of aggregate taxi trips
3. Phone reservations
With telephone appointments, a shopper pre-chooses a taxi
organization from those that work in a given zone. (Be that as it
may, in littler urban areas the decision is regularly constrained
— for instance, there is just a solitary taxi helpful in Canberra.)
To supply benefits in the telephone market, a taxi should be part
of a system since, inferable from unevenness in the stream of
work, a solitary administrator couldn't react to all reserving
demands inside adequate circumstances.
Rather than the rank and hail situation, the telephone
reservation market does not experience the ill effects of similar
limitations to viable rivalry. Purchasers — or if nothing else
more regular clients — don't confront a similar hunt costs: they
can arrange costs in advance in an unpressured situation, look
for value data from a scope of organizations or utilize an
organization which for a fact they know gives a cost and quality
blend which meets their necessities. In such manner, contracting
a taxi by telephone is not at all like obtaining a scope of
different services regularly sorted out by telephone, for
example, requesting home conveyed pizza or drawing in home
handypersons.

5. Analysing the circumstance for occurring regulations
Competition consensus demand that the requirement for, and
other options to, current direction be considered in legislation
audits. In light of the attributes recognized in taxi markets, this
section talks about: the requirement for government association;
regardless of whether existing regulatory administrations are the
most proficient means to overcome issues in taxi markets;
certain key components that support their effect; and
administrative choices that could be considered as a major
aspect of the enactment surveys.
Wellbeing and quality direction
As noted, each of the three market fragments — rank, hail and
telephone — clients experience issues in surveying the security
and nature of administration related with a specific taxi. This
might be to a lesser degree an issue for regular clients who,
after some time, get comfortable with the bore of the drivers
and the cleanliness of vehicles connected to a specific taxi
organization. In any case, with substantial quantities of
individual taxi proprietors, noteworthy varieties in quality
gauges can exist, even between taxicabs in a similar armada.
Also, even incessant clients have restricted ability to survey a
few components of security and quality (e.g. the roadworthiness
of the vehicle).
Regulating entry
Contentions for confining passage to the taxi industry are
frequently not very much verbalized but rather, in the main, are
founded on improving security and compelling fare increments.
Objectives of prohibiting entry
Cab safety
Taxi associations and a few governments contend that confining
the quantity of cabs out and about empowers taxi proprietors to
accomplish a level of pay that is adequate to guarantee that
vehicles meet the recommended wellbeing principles.
Expanding cab numbers, it is contended, would bring about

6. falling wages and a decrease in upkeep and security levels.
Constraining fare increases
A few financial specialists have contended that passage
limitations are important to ensure the proficient working of the
market. All the more particularly, they contend that price
rivalry is impossible among taxicabs on the grounds that the
way of cab markets implies that an individual cab diminishing
its cost may not prompt additional interest for its services. It is
battled that, if cabs had no incentive to decrease costs,
deregulating passage could prompt more taxicabs entering the
market and, thus, costs rising as opposed to falling as each taxi
endeavours to take care of its expenses from a similar pool of
clients. A few commentators utilize this type of thinking to
clarify why costs ascended in United States cab markets when
they were deregulated.
Remuneration and modification help
Attendant with proposition for the deregulation of the taxi
business is the need to consider two vital usage issues —
change help and pay. This part investigates some of these
issues, including:
• The frame, reasons and the connection amongst conformity
and pay;
• Adjustment and remuneration issues particular to taxi
deregulation; and
• Practical contemplations related with remuneration
Compensation
In its least complex frame, pay includes money exchanges to the
"failures" of a strategy change to re-establish, or mostly re-
establish, their pre-change position (i.e. wealth circumstance).
From a proficiency point of view, some contend that there is no
case for remuneration since it dissolves the advantages of
change conversely, others consider that inability to make up for
significant arrangement changes can undermine financial
specialist certainty and prompt escalated endeavours by
personal stakes to try to have changes ceased.

7. Modification assistance
The term 'modification assistance' is generally used to portray a
wide group of arrangement instruments which mean to help
people and firms acclimate to evolving conditions.
Alteration help is supported by social 'safety net', which
incorporates long standing plans to give salary support to
burdened individuals in the group and those suffering hardships.
The 'safety net' is the leading, and regularly just, port of call for
some people unfavourably influenced by change (regardless of
whether strategy or market prompted).
Summarizing comments
The arrangement of remuneration is a complex yet critical
matter for governments to determine. Regardless of whether
remuneration ought to be paid — and in the event that it is, how
much more and in what state— relies on upon how governments
see a scope of components including:
• Efficiency and value;
• Perceptions of reasonableness; and
• More extensive, frequently down to earth, contemplations
In the event that the taxi business neglects to yield the normal
measure of income assessed I will build the quantity of
showcasing techniques to promote our taxicabs and ideally the
deals and number of clients will increment. I will utilize the
web to advertise our administrations. A site will be made
significantly to publicize our cabs universally.
Cross-cultural and multinational implications
Due to different culture of people all over the world, use of
internet for marketing may be limited. This is because some
cultures do not allow the use of internet and view it as a sin or
taboo. Some people believe that the internet is evil and they

8. can’t use it. Some nationalities do not have access to the
internet meaning our adverts won’t reach people in those
regions.
I recommend that the organisation funds the taxi project since
the outcome has been proven positive. All queries should be
addressed to me during normal working hours.
Sincerely
Alicia Laster
Running head: Constructing Effective Business Messages Part
1 1
Cab Business Analysis
Alicia Laster
COM/295
March 16, 2017

9. Professor Grabarczyk
Constructing Effective Business Messages Part 1 2
Cab Business Analysis
A taxi is a sort of vehicle for contract with a driver, utilized by
a single traveller or a
group of travellers. Taxi system is a vital supplement of urban
open transportation as a piece of
urban traveller transport framework. The taxi can give more
convenience and customized travel
benefit than conventional public transport administrations. A
cab conveys travellers between
areas of their decision. This varies from different methods of
public transport where the get and
drop-off areas are dictated by service providers.
Taxi services are commonly given via cars. These cars are
owned by the taxi company
involved or by other people who have offered the car for hire

10. for the taxi companies. Most places
permit a taxi to be hailed beside the road as it is drawing nearer.
Another choice is a taxi stand.
Taxi stands are generally situated at air terminals, railroad
stations, real retail territories
(shopping centres), lodgings and different spots where an
extensive number of travellers are
probably going to be found. The action of taxi fleets is normally
observed and controlled by a
focal office, which gives dispatching, bookkeeping, and HR
administrations to at least one taxi
organizations. Taxi proprietors and drivers more often than not
speak with the dispatch office
through either a 2-way radio or a computer terminal.
Cab business is very profitable since expenses as very low
compared to income. Cabs
also have a flow of customers since its services are efficient and
fast. Cabs give their clients 24hr
administration, seven days seven days. This implies, regardless
of wherever you are and what
time it is, a taxi administration will dependably be there for you
with its administrations. You

11. Constructing Effective Business Messages Part 1 3
should simply ring the taxi organization, give them your present
area and desired area; they will
be at your administration in only couple of minutes. This
ensures that the business always has
customers and a steady flow of income. Without any difficulty
and comfort given by the taxi
organization, we can state that the taxi administrations are more
economic and reasonable type of
transportation. Individuals have a bad judgment of paying high
cost for taxi hire, however in the
event that we contrast it and the service accessible, we
understand that what we are paying is
extremely sensible. Taxi service is reasonable hence consumers
are willing to pay for the service.
Hiring a taxi benefit spares a lot of time and energy. For
example, on the off chance that
you select to take public transportation, you'll need to manage
the issues like strolling to desired
destination and sitting tight for the vehicle. What's more, if you
decide to drive yourself, there
will be worry about finding a space in the parking space.

12. Enlisting a taxi will rescue you from
these issues and naturally spare your time. The organization
will send you a taxi only couple of
minutes after you put them a call. Consumers will prefer taxis
to public transportation since it
will save time, this will ensure a flow of customers for the
business.
Taxis can be insured to avoid loss in case of a crash. They have
tracking systems hence
can be recovered when stolen. This reduces risk in taxi business
hence losses are minimal. Taxi
business is a lucrative business and the organization should
invest in. To build credibility with
customers, the company needs to be truthful. Lying will send
away clients due to lack of honesty
by the company. The organization needs to be objective and
confident in their work.
Constructing Effective Business Messages Part 1 4
Given the present condition of the economy, having an all-
around characterized target

13. market is more critical than any time in recent memory. Nobody
can bear to target everybody.
Independent ventures can viably contend with extensive
organizations by focusing on a niche
market. For taxi services mostly adults, tourists and business
travellers are more likely to use the
service Adults, tourists and business travellers are important in
the taxi business since they move
around a lot and have access to credit cards and money. Tourists
and business travellers need
taxis since most of them are in foreign places and may not know
where they are going. They
need the assistance of taxi drivers who are very knowledgeable
with their areas of travel. Adults
on the other hand will need taxis to take them around rather
than using public transport which is
crowded and stops at designated stations only.
Tourists and business travellers may be approached in airports
as they land from their
origin countries or states. They should be given leaflets to help
them know more about the taxi
company, pricing and the destinations available. The leaflets
should also contain the terms of
hiring the taxi and contact details of the cab company. Sale

14. agents should be dispatched to talk to
the tourists and answer any questions they may have. Adults
should also be approached by sales
agents with leaflets about the taxi services.
A taxi company uses cab promoting a bit uniquely in contrast
to different organizations.
The ideas may be essentially the same, while the taxi drivers
needs to pick up clients, yet the
approach is most certainly not. The promoting for a taxicab
benefit must be distinctive, as there
are a great deal of rivals in this profession, particularly in huge
urban communities. When
Constructing Effective Business Messages Part 1 5
somebody needs a ride some place, they would prefer not to sit
tight for a long period of time. A
traveller does not have any desire to pay a fortune just to go a
short distance. This ought to be
considered when planning the promoting methodologies for the
taxi business.
Getting the word out can be very mind boggling, so a taxi

15. company has to know
something about showcasing and which promoting strategies
will work quick, achieving many
people. Riding around with a major sign on a taxicab entryway
is useful for off the cuff taxicab
benefit travellers, however does not do the trap any longer as
the main methods for showcasing.
Taxicab drivers no longer need to drive around in their taxis
throughout the day searching
for a fare, nor do they need to pay a fortune on daily paper and
Yellow Page advertisements. The
arrangement is very simple and is available to about anybody.
Web marketing has taken a front
page for most organizations now. A taxi company only need
computers and internet to market
their services to the world. This mode of advertisement would
reach all audiences easily. Internet
marketing empowers you to be open for business all day and all
night without stressing over
store opening hours or overtime for staff. Offering your items
on the Internet is additionally
helpful for clients. They can peruse your online store whenever
and put orders when it is suitable
for them.

16. By marketing on the Internet, you can beat boundaries. You can
offer products in any
piece of the nation without setting up nearby outlets,
broadening your objective market. You can
likewise construct a fare business without opening a system of
merchants in various nations. If
Constructing Effective Business Messages Part 1 6
you need to offer globally, you ought to utilize localization
services to guarantee that your items
are appropriate for nearby markets and conform to local
business controls. Confinement
administrations incorporate interpretation and item alteration to
reflect local market contrasts.
The Internet provides an imperative stage to building
relationships with clients and
expanding client maintenance levels. At the point when a client
has acquired an item from your
online store, you can start the relationship by sending a
subsequent email to affirm the exchange
and thank the client. Messaging clients frequently with

17. extraordinary, customized offers keeps up
the relationship. You can likewise welcome clients to submit
item audits on your site, fabricating
a feeling of community.
Constructing Effective Business Messages Part 1 7
References
Sen, Mridul. Business Management. Jaipur, India: Oxford Book
Co., 2008. Print.
Lazo, Hector, and Douglas J Peacher. Marketing. 1st ed. New
York, NY: Alexander Hamilton
Institute, 1977. Print.