Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels.

1. Salesforce
Marketing Cloud:
Top 10 Mistakes
Digital Marketers
Make
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2. Introduction To Salesforce
Marketing Cloud
Salesforce Marketing Cloud provides you with a
scalable and secure platform that helps businesses
fulfill this requirement for marketing automation
by delivering a comprehensive customer journey
to plan, personalize, and optimize customer
journeys across various devices and channels.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

3. Here are some of the most common
mistakes that digital marketers make
1. Spreading Yourself Too Thin
2. Not Utilizing Proven Marketing Channels
3. Overlooking Your Goals
4. Over-Messaging
5. Taking Email Marketing Too Lightly
6. Limiting Yourself To One Marketing Channel
7. Ignoring Strategic Content
8. Lack Of Hyper-Targeting
9. Buying Social Media Followers
10. Ignoring A/B Or Split Testing
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4. 1. Spreading Yourself Too
Thin
Being a marketer, it is essential to consider that if you are
likely to target more audience than you want, your
services could not make an impressive impact as your
marketing message may get lost.
You shouldn’t approach more target audiences at a single
time to make a much more significant impact.
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5. 2. Not Utilizing Proven
Marketing
Channels
In a marketing world, you shouldn't ignore the marketing channels
that have proven to be the most productive for marketing
communications, including email, mobile and social media.
Salesforce marketing cloud offers a channel-specific approach that
enables you to connect with your customers via marketing
channels that are most relevant and best suited to your business.
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6. 3. Overlooking Your Goals
To set effective business goals, the marketers need to cart a
detailed marketing strategy based on defined goals that they
would like to achieve over a certain period. It is advisable to keep
your core marketing goals in mind while carrying out any
marketing activity on the CRM platform.
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7. 4. Over-Messaging
➢ It is crucial to create and convey fewer messages for successful
brand communication, but the messages should contain highly
engaging, original, and creative content.
➢ With Salesforce Marketing Cloud, you can build custom messages
and interact with your customers via multiple marketing channels.
➢ The most important key point is to focus on quality, not quantity.
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8. 5. Taking Email Marketing
Too Lightly
Create compelling, personalized emails based on your
customers' specific needs and preferences.
Utilize the full potential of email marketing to build and
increase brand awareness within your space.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

9. 6. Limiting Yourself To One Marketing
Channel
Do not limit yourself to just a single channel. Because if you are
only using a single marketing channel, it means you’re limiting
the potential of how many people you’re reaching.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

10. 7. Ignoring Strategic Content
Plan strategically and use your content accurately to
ensure that your message reaches your customers in
the best way possible.
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11. 8. Lack Of Hyper-Targeting
Hyper-targeting is reflected in a particular customer targeting
process, where you target your audience with a personalized
message. It is advisable to post your messages on the platforms
where your customers are most likely to consume them.
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12. 9. Buying Social Media
Followers
Try to earn your followers instead of buying them. You
should never buy followers on different social media platforms
to make a false show that you are getting more traction.
cloud.analogy info@cloudanalogy.com +1(415)830-3899

13. 10. Ignoring A/B Or Split Testing
A/B or split testing can help you ensure your campaigns’ effectiveness
and scalability by knowing what is working well with your target
audience and what is not working.
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14. THANK
YOU
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