SlideShare a Scribd company logo
Salesforce
Marketing Cloud:
Top 10 Mistakes
Digital Marketers
Make
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Introduction To Salesforce
Marketing Cloud
Salesforce Marketing Cloud provides you with a
scalable and secure platform that helps businesses
fulfill this requirement for marketing automation
by delivering a comprehensive customer journey
to plan, personalize, and optimize customer
journeys across various devices and channels.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
Here are some of the most common
mistakes that digital marketers make
1. Spreading Yourself Too Thin
2. Not Utilizing Proven Marketing Channels
3. Overlooking Your Goals
4. Over-Messaging
5. Taking Email Marketing Too Lightly
6. Limiting Yourself To One Marketing Channel
7. Ignoring Strategic Content
8. Lack Of Hyper-Targeting
9. Buying Social Media Followers
10. Ignoring A/B Or Split Testing
cloud.analogy info@cloudanalogy.com +1(415)830-3899
1. Spreading Yourself Too
Thin
Being a marketer, it is essential to consider that if you are
likely to target more audience than you want, your
services could not make an impressive impact as your
marketing message may get lost.
You shouldn’t approach more target audiences at a single
time to make a much more significant impact.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
2. Not Utilizing Proven
Marketing
Channels
In a marketing world, you shouldn't ignore the marketing channels
that have proven to be the most productive for marketing
communications, including email, mobile and social media.
Salesforce marketing cloud offers a channel-specific approach that
enables you to connect with your customers via marketing
channels that are most relevant and best suited to your business.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
3. Overlooking Your Goals
To set effective business goals, the marketers need to cart a
detailed marketing strategy based on defined goals that they
would like to achieve over a certain period. It is advisable to keep
your core marketing goals in mind while carrying out any
marketing activity on the CRM platform.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
4. Over-Messaging
➢ It is crucial to create and convey fewer messages for successful
brand communication, but the messages should contain highly
engaging, original, and creative content.
➢ With Salesforce Marketing Cloud, you can build custom messages
and interact with your customers via multiple marketing channels.
➢ The most important key point is to focus on quality, not quantity.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
5. Taking Email Marketing
Too Lightly
Create compelling, personalized emails based on your
customers' specific needs and preferences.
Utilize the full potential of email marketing to build and
increase brand awareness within your space.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
6. Limiting Yourself To One Marketing
Channel
Do not limit yourself to just a single channel. Because if you are
only using a single marketing channel, it means you’re limiting
the potential of how many people you’re reaching.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
7. Ignoring Strategic Content
Plan strategically and use your content accurately to
ensure that your message reaches your customers in
the best way possible.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
8. Lack Of Hyper-Targeting
Hyper-targeting is reflected in a particular customer targeting
process, where you target your audience with a personalized
message. It is advisable to post your messages on the platforms
where your customers are most likely to consume them.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
9. Buying Social Media
Followers
Try to earn your followers instead of buying them. You
should never buy followers on different social media platforms
to make a false show that you are getting more traction.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
10. Ignoring A/B Or Split Testing
A/B or split testing can help you ensure your campaigns’ effectiveness
and scalability by knowing what is working well with your target
audience and what is not working.
cloud.analogy info@cloudanalogy.com +1(415)830-3899
THANK
YOU
cloud.analogy info@cloudanalogy.com +1(415)830-3899

More Related Content

What's hot

Salesforce Billing: Key benefits that support company success
Salesforce Billing: Key benefits that support company successSalesforce Billing: Key benefits that support company success
Salesforce Billing: Key benefits that support company success
Docmation
 
Techniques for Modern B2B Customer Interaction
Techniques for Modern B2B Customer InteractionTechniques for Modern B2B Customer Interaction
Techniques for Modern B2B Customer Interaction
Docmation
 
Web to Lead - Integrating Landing Lion with Salesforce
Web to Lead - Integrating Landing Lion with SalesforceWeb to Lead - Integrating Landing Lion with Salesforce
Web to Lead - Integrating Landing Lion with Salesforce
Cloud Analogy
 
Top Benefits of Salesforce in Business
Top Benefits of Salesforce in BusinessTop Benefits of Salesforce in Business
Top Benefits of Salesforce in Business
Fexle Services Pvt. Ltd.
 
Overview of Salesforce customer 360 through a Comprehensive Guide
Overview of Salesforce customer 360 through a Comprehensive GuideOverview of Salesforce customer 360 through a Comprehensive Guide
Overview of Salesforce customer 360 through a Comprehensive Guide
Emorphis Technologies
 
How To Utilize Slack As A Secret Weapon For Your Sales Team
How To Utilize Slack As A Secret Weapon For Your Sales TeamHow To Utilize Slack As A Secret Weapon For Your Sales Team
How To Utilize Slack As A Secret Weapon For Your Sales Team
Cloud Analogy
 
Salesforce Forecasting: What It Is And Why You Need It
Salesforce Forecasting: What It Is And Why You Need ItSalesforce Forecasting: What It Is And Why You Need It
Salesforce Forecasting: What It Is And Why You Need It
Cloud Analogy
 
Absyz - Why choose salesforce integrator in usa?
Absyz - Why choose salesforce integrator in usa?Absyz - Why choose salesforce integrator in usa?
Absyz - Why choose salesforce integrator in usa?
Khushali Thakkar
 
The Top 10 Salesforce Acquisitions You Should Know
The Top 10 Salesforce Acquisitions You Should Know The Top 10 Salesforce Acquisitions You Should Know
The Top 10 Salesforce Acquisitions You Should Know
Cloud Analogy
 
Salesforce Sales Cloud: Best Practices to Win More Deals
Salesforce Sales Cloud: Best Practices to Win More DealsSalesforce Sales Cloud: Best Practices to Win More Deals
Salesforce Sales Cloud: Best Practices to Win More Deals
Cloud Analogy
 
Top 5 tips to a successful crm implementation
Top 5 tips to a successful crm implementation Top 5 tips to a successful crm implementation
Top 5 tips to a successful crm implementation
Cloud Analogy
 
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
Cloud Analogy
 
What's a Better Value: Salesforce vs. HubSpot
What's a Better Value: Salesforce vs. HubSpotWhat's a Better Value: Salesforce vs. HubSpot
What's a Better Value: Salesforce vs. HubSpot
BrainSell Technologies
 
5 ways to achieve your goals with salesforce sales cloud
5 ways to achieve your goals with salesforce sales cloud5 ways to achieve your goals with salesforce sales cloud
5 ways to achieve your goals with salesforce sales cloud
Cloud Analogy
 
How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG?
Jeraldine Phneah
 
Augment Commerce Cloud with Experience Cloud
Augment Commerce Cloud with Experience CloudAugment Commerce Cloud with Experience Cloud
Augment Commerce Cloud with Experience Cloud
Docmation
 
Sales cloud: The Sales-Operations & Salesforce Admin relationship
Sales cloud: The Sales-Operations & Salesforce Admin relationshipSales cloud: The Sales-Operations & Salesforce Admin relationship
Sales cloud: The Sales-Operations & Salesforce Admin relationship
Roy Gilad
 
Salesforce Pardot Benefits
Salesforce Pardot BenefitsSalesforce Pardot Benefits
Salesforce Pardot Benefits
GetOnCRM Solutions
 
How To Optimize Salesforce Pardot | Salesforce CRM
How To Optimize Salesforce Pardot | Salesforce CRM How To Optimize Salesforce Pardot | Salesforce CRM
How To Optimize Salesforce Pardot | Salesforce CRM
Cloud Analogy
 
Salesforce Revenue Cloud Basics - Accelerate Revenue Growth
Salesforce Revenue Cloud Basics - Accelerate Revenue GrowthSalesforce Revenue Cloud Basics - Accelerate Revenue Growth
Salesforce Revenue Cloud Basics - Accelerate Revenue Growth
Cloud Analogy
 

What's hot (20)

Salesforce Billing: Key benefits that support company success
Salesforce Billing: Key benefits that support company successSalesforce Billing: Key benefits that support company success
Salesforce Billing: Key benefits that support company success
 
Techniques for Modern B2B Customer Interaction
Techniques for Modern B2B Customer InteractionTechniques for Modern B2B Customer Interaction
Techniques for Modern B2B Customer Interaction
 
Web to Lead - Integrating Landing Lion with Salesforce
Web to Lead - Integrating Landing Lion with SalesforceWeb to Lead - Integrating Landing Lion with Salesforce
Web to Lead - Integrating Landing Lion with Salesforce
 
Top Benefits of Salesforce in Business
Top Benefits of Salesforce in BusinessTop Benefits of Salesforce in Business
Top Benefits of Salesforce in Business
 
Overview of Salesforce customer 360 through a Comprehensive Guide
Overview of Salesforce customer 360 through a Comprehensive GuideOverview of Salesforce customer 360 through a Comprehensive Guide
Overview of Salesforce customer 360 through a Comprehensive Guide
 
How To Utilize Slack As A Secret Weapon For Your Sales Team
How To Utilize Slack As A Secret Weapon For Your Sales TeamHow To Utilize Slack As A Secret Weapon For Your Sales Team
How To Utilize Slack As A Secret Weapon For Your Sales Team
 
Salesforce Forecasting: What It Is And Why You Need It
Salesforce Forecasting: What It Is And Why You Need ItSalesforce Forecasting: What It Is And Why You Need It
Salesforce Forecasting: What It Is And Why You Need It
 
Absyz - Why choose salesforce integrator in usa?
Absyz - Why choose salesforce integrator in usa?Absyz - Why choose salesforce integrator in usa?
Absyz - Why choose salesforce integrator in usa?
 
The Top 10 Salesforce Acquisitions You Should Know
The Top 10 Salesforce Acquisitions You Should Know The Top 10 Salesforce Acquisitions You Should Know
The Top 10 Salesforce Acquisitions You Should Know
 
Salesforce Sales Cloud: Best Practices to Win More Deals
Salesforce Sales Cloud: Best Practices to Win More DealsSalesforce Sales Cloud: Best Practices to Win More Deals
Salesforce Sales Cloud: Best Practices to Win More Deals
 
Top 5 tips to a successful crm implementation
Top 5 tips to a successful crm implementation Top 5 tips to a successful crm implementation
Top 5 tips to a successful crm implementation
 
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
Salesforce Admin - How To Set Up Einstein Search In Salesforce - Tips for Sal...
 
What's a Better Value: Salesforce vs. HubSpot
What's a Better Value: Salesforce vs. HubSpotWhat's a Better Value: Salesforce vs. HubSpot
What's a Better Value: Salesforce vs. HubSpot
 
5 ways to achieve your goals with salesforce sales cloud
5 ways to achieve your goals with salesforce sales cloud5 ways to achieve your goals with salesforce sales cloud
5 ways to achieve your goals with salesforce sales cloud
 
How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG? How SMEs can get started on Salesforce with PSG?
How SMEs can get started on Salesforce with PSG?
 
Augment Commerce Cloud with Experience Cloud
Augment Commerce Cloud with Experience CloudAugment Commerce Cloud with Experience Cloud
Augment Commerce Cloud with Experience Cloud
 
Sales cloud: The Sales-Operations & Salesforce Admin relationship
Sales cloud: The Sales-Operations & Salesforce Admin relationshipSales cloud: The Sales-Operations & Salesforce Admin relationship
Sales cloud: The Sales-Operations & Salesforce Admin relationship
 
Salesforce Pardot Benefits
Salesforce Pardot BenefitsSalesforce Pardot Benefits
Salesforce Pardot Benefits
 
How To Optimize Salesforce Pardot | Salesforce CRM
How To Optimize Salesforce Pardot | Salesforce CRM How To Optimize Salesforce Pardot | Salesforce CRM
How To Optimize Salesforce Pardot | Salesforce CRM
 
Salesforce Revenue Cloud Basics - Accelerate Revenue Growth
Salesforce Revenue Cloud Basics - Accelerate Revenue GrowthSalesforce Revenue Cloud Basics - Accelerate Revenue Growth
Salesforce Revenue Cloud Basics - Accelerate Revenue Growth
 

Similar to Salesforce marketing cloud top 10 mistakes digital marketers make

6 Sales Promotion Tips For Marketing Success
6 Sales Promotion Tips For Marketing Success6 Sales Promotion Tips For Marketing Success
6 Sales Promotion Tips For Marketing Success
Cloud Analogy
 
Mastering Salesforce Marketing Cloud.docx
Mastering Salesforce Marketing Cloud.docxMastering Salesforce Marketing Cloud.docx
Mastering Salesforce Marketing Cloud.docx
Eden Wheeler
 
Reasons to Choose Salesforce Multiple Clouds
Reasons to Choose Salesforce Multiple CloudsReasons to Choose Salesforce Multiple Clouds
Reasons to Choose Salesforce Multiple Clouds
Atocloud
 
9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation
Sathya Ramaganapathy
 
Build Your Brand Through Content Marketing | Simplemachine
Build Your Brand Through Content Marketing | SimplemachineBuild Your Brand Through Content Marketing | Simplemachine
Build Your Brand Through Content Marketing | Simplemachine
Sean Morrison
 
Salesforce Marketing Cloud Implementation Partners
Salesforce Marketing Cloud Implementation PartnersSalesforce Marketing Cloud Implementation Partners
Salesforce Marketing Cloud Implementation Partners
Damco Salesforce Services
 
Best ways to enhance personalization with the salesforce marketing cloud feat...
Best ways to enhance personalization with the salesforce marketing cloud feat...Best ways to enhance personalization with the salesforce marketing cloud feat...
Best ways to enhance personalization with the salesforce marketing cloud feat...
Cloud Analogy
 
8 Marketing Essentials for Recruiters
8 Marketing Essentials for Recruiters8 Marketing Essentials for Recruiters
8 Marketing Essentials for Recruiters
etzbackoffice
 
Data-driven marketing and marketing automation for small businesses
Data-driven marketing and marketing automation for small businessesData-driven marketing and marketing automation for small businesses
Data-driven marketing and marketing automation for small businesses
automatico
 
Email marketing template
Email marketing templateEmail marketing template
Email marketing template
Dylan Miller
 
Salesforce Marketing Cloud Services.pptx
Salesforce Marketing Cloud Services.pptxSalesforce Marketing Cloud Services.pptx
Salesforce Marketing Cloud Services.pptx
AwsQuality
 
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
GetOnCRM Solutions
 
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing CloudDeliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
Damco Salesforce Services
 
Short Presentation Topics
Short Presentation TopicsShort Presentation Topics
Short Presentation Topics
Frances Williams
 
Salesforce Pardot vs Marketing Cloud
Salesforce Pardot vs Marketing CloudSalesforce Pardot vs Marketing Cloud
Salesforce Pardot vs Marketing Cloud
Cloud Analogy
 
Small business marketing guide
Small business marketing guideSmall business marketing guide
Small business marketing guide
Xana Abreu
 
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
BhawaniSSharma1
 
What Marketing challenges can be solved by Salesforce Marketing Cloud?
What Marketing challenges can be solved by Salesforce Marketing Cloud?What Marketing challenges can be solved by Salesforce Marketing Cloud?
What Marketing challenges can be solved by Salesforce Marketing Cloud?
Cloud Analogy
 
Revenue Leader's Guide to Prospecting
Revenue Leader's Guide to ProspectingRevenue Leader's Guide to Prospecting
Revenue Leader's Guide to Prospecting
Aggregage
 
61 humphrey
61 humphrey61 humphrey

Similar to Salesforce marketing cloud top 10 mistakes digital marketers make (20)

6 Sales Promotion Tips For Marketing Success
6 Sales Promotion Tips For Marketing Success6 Sales Promotion Tips For Marketing Success
6 Sales Promotion Tips For Marketing Success
 
Mastering Salesforce Marketing Cloud.docx
Mastering Salesforce Marketing Cloud.docxMastering Salesforce Marketing Cloud.docx
Mastering Salesforce Marketing Cloud.docx
 
Reasons to Choose Salesforce Multiple Clouds
Reasons to Choose Salesforce Multiple CloudsReasons to Choose Salesforce Multiple Clouds
Reasons to Choose Salesforce Multiple Clouds
 
9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation
 
Build Your Brand Through Content Marketing | Simplemachine
Build Your Brand Through Content Marketing | SimplemachineBuild Your Brand Through Content Marketing | Simplemachine
Build Your Brand Through Content Marketing | Simplemachine
 
Salesforce Marketing Cloud Implementation Partners
Salesforce Marketing Cloud Implementation PartnersSalesforce Marketing Cloud Implementation Partners
Salesforce Marketing Cloud Implementation Partners
 
Best ways to enhance personalization with the salesforce marketing cloud feat...
Best ways to enhance personalization with the salesforce marketing cloud feat...Best ways to enhance personalization with the salesforce marketing cloud feat...
Best ways to enhance personalization with the salesforce marketing cloud feat...
 
8 Marketing Essentials for Recruiters
8 Marketing Essentials for Recruiters8 Marketing Essentials for Recruiters
8 Marketing Essentials for Recruiters
 
Data-driven marketing and marketing automation for small businesses
Data-driven marketing and marketing automation for small businessesData-driven marketing and marketing automation for small businesses
Data-driven marketing and marketing automation for small businesses
 
Email marketing template
Email marketing templateEmail marketing template
Email marketing template
 
Salesforce Marketing Cloud Services.pptx
Salesforce Marketing Cloud Services.pptxSalesforce Marketing Cloud Services.pptx
Salesforce Marketing Cloud Services.pptx
 
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
5 Techniques For Increasing Productivity With Salesforce Marketing Cloud
 
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing CloudDeliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
Deliver Consistent Omni Channel Brand Experience With Salesforce Marketing Cloud
 
Short Presentation Topics
Short Presentation TopicsShort Presentation Topics
Short Presentation Topics
 
Salesforce Pardot vs Marketing Cloud
Salesforce Pardot vs Marketing CloudSalesforce Pardot vs Marketing Cloud
Salesforce Pardot vs Marketing Cloud
 
Small business marketing guide
Small business marketing guideSmall business marketing guide
Small business marketing guide
 
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
Salesforce Marketing Cloud Implementation by FEXLE - Automate Marketing Workf...
 
What Marketing challenges can be solved by Salesforce Marketing Cloud?
What Marketing challenges can be solved by Salesforce Marketing Cloud?What Marketing challenges can be solved by Salesforce Marketing Cloud?
What Marketing challenges can be solved by Salesforce Marketing Cloud?
 
Revenue Leader's Guide to Prospecting
Revenue Leader's Guide to ProspectingRevenue Leader's Guide to Prospecting
Revenue Leader's Guide to Prospecting
 
61 humphrey
61 humphrey61 humphrey
61 humphrey
 

More from Cloud Analogy

Zendesk Integration With Salesforce .pptx
Zendesk Integration With Salesforce .pptxZendesk Integration With Salesforce .pptx
Zendesk Integration With Salesforce .pptx
Cloud Analogy
 
Salesforce Integration With Mailchimp (1).pptx
Salesforce Integration With Mailchimp (1).pptxSalesforce Integration With Mailchimp (1).pptx
Salesforce Integration With Mailchimp (1).pptx
Cloud Analogy
 
Top Salesforce Integrations For Businesses In 2022
Top Salesforce Integrations For Businesses In 2022Top Salesforce Integrations For Businesses In 2022
Top Salesforce Integrations For Businesses In 2022
Cloud Analogy
 
Top 5 Zoho Products And Their Features.pptx
Top 5 Zoho Products And Their Features.pptxTop 5 Zoho Products And Their Features.pptx
Top 5 Zoho Products And Their Features.pptx
Cloud Analogy
 
SAP vs Oracle: Which ERP System Should You Choose In 2022?
SAP vs Oracle: Which ERP System Should You Choose In 2022?SAP vs Oracle: Which ERP System Should You Choose In 2022?
SAP vs Oracle: Which ERP System Should You Choose In 2022?
Cloud Analogy
 
5 Low-Code Tools To Increase Salesforce Admins Productivity
5 Low-Code Tools To Increase Salesforce Admins Productivity5 Low-Code Tools To Increase Salesforce Admins Productivity
5 Low-Code Tools To Increase Salesforce Admins Productivity
Cloud Analogy
 
Tips To Make The Most Out Of Salesforce CRM
Tips To Make The Most Out Of Salesforce CRMTips To Make The Most Out Of Salesforce CRM
Tips To Make The Most Out Of Salesforce CRM
Cloud Analogy
 
5 Tips For Salesforce Admin In 2022
5 Tips For Salesforce Admin In 20225 Tips For Salesforce Admin In 2022
5 Tips For Salesforce Admin In 2022
Cloud Analogy
 
Trailhead Badges To Earn In 2022
Trailhead Badges To Earn In 2022Trailhead Badges To Earn In 2022
Trailhead Badges To Earn In 2022
Cloud Analogy
 
HubSpot And Slack Integration
HubSpot And Slack IntegrationHubSpot And Slack Integration
HubSpot And Slack Integration
Cloud Analogy
 
Multi-Factor Authentication In Salesforce
Multi-Factor Authentication In SalesforceMulti-Factor Authentication In Salesforce
Multi-Factor Authentication In Salesforce
Cloud Analogy
 
5 Myths About Salesforce CRM
5 Myths About Salesforce CRM5 Myths About Salesforce CRM
5 Myths About Salesforce CRM
Cloud Analogy
 
How Marketing Cloud Latest Features Can Improve Your Campaign Performance
How Marketing Cloud Latest Features Can Improve Your Campaign PerformanceHow Marketing Cloud Latest Features Can Improve Your Campaign Performance
How Marketing Cloud Latest Features Can Improve Your Campaign Performance
Cloud Analogy
 
Important Salesforce Trends to Watch Out for in 2022
Important Salesforce Trends to Watch Out for in 2022Important Salesforce Trends to Watch Out for in 2022
Important Salesforce Trends to Watch Out for in 2022
Cloud Analogy
 
How To Build Your Sales Career In The Salesforce Ecosystem
How To Build Your Sales Career In The Salesforce EcosystemHow To Build Your Sales Career In The Salesforce Ecosystem
How To Build Your Sales Career In The Salesforce Ecosystem
Cloud Analogy
 
Best Sales Metrics Every Sales Leader Should Know
Best Sales Metrics Every Sales Leader Should KnowBest Sales Metrics Every Sales Leader Should Know
Best Sales Metrics Every Sales Leader Should Know
Cloud Analogy
 
Common Salesforce CPQ Implementation Challenges
Common Salesforce CPQ Implementation ChallengesCommon Salesforce CPQ Implementation Challenges
Common Salesforce CPQ Implementation Challenges
Cloud Analogy
 
5 Accurate Sales Forecasting Strategies To Predict Your Revenue
5 Accurate Sales Forecasting Strategies To Predict Your Revenue5 Accurate Sales Forecasting Strategies To Predict Your Revenue
5 Accurate Sales Forecasting Strategies To Predict Your Revenue
Cloud Analogy
 
All About Salesforce Sustainability Cloud
All About Salesforce Sustainability CloudAll About Salesforce Sustainability Cloud
All About Salesforce Sustainability Cloud
Cloud Analogy
 
Benefits Of Choosing A Salesforce Consulting Partner
Benefits Of Choosing A Salesforce Consulting PartnerBenefits Of Choosing A Salesforce Consulting Partner
Benefits Of Choosing A Salesforce Consulting Partner
Cloud Analogy
 

More from Cloud Analogy (20)

Zendesk Integration With Salesforce .pptx
Zendesk Integration With Salesforce .pptxZendesk Integration With Salesforce .pptx
Zendesk Integration With Salesforce .pptx
 
Salesforce Integration With Mailchimp (1).pptx
Salesforce Integration With Mailchimp (1).pptxSalesforce Integration With Mailchimp (1).pptx
Salesforce Integration With Mailchimp (1).pptx
 
Top Salesforce Integrations For Businesses In 2022
Top Salesforce Integrations For Businesses In 2022Top Salesforce Integrations For Businesses In 2022
Top Salesforce Integrations For Businesses In 2022
 
Top 5 Zoho Products And Their Features.pptx
Top 5 Zoho Products And Their Features.pptxTop 5 Zoho Products And Their Features.pptx
Top 5 Zoho Products And Their Features.pptx
 
SAP vs Oracle: Which ERP System Should You Choose In 2022?
SAP vs Oracle: Which ERP System Should You Choose In 2022?SAP vs Oracle: Which ERP System Should You Choose In 2022?
SAP vs Oracle: Which ERP System Should You Choose In 2022?
 
5 Low-Code Tools To Increase Salesforce Admins Productivity
5 Low-Code Tools To Increase Salesforce Admins Productivity5 Low-Code Tools To Increase Salesforce Admins Productivity
5 Low-Code Tools To Increase Salesforce Admins Productivity
 
Tips To Make The Most Out Of Salesforce CRM
Tips To Make The Most Out Of Salesforce CRMTips To Make The Most Out Of Salesforce CRM
Tips To Make The Most Out Of Salesforce CRM
 
5 Tips For Salesforce Admin In 2022
5 Tips For Salesforce Admin In 20225 Tips For Salesforce Admin In 2022
5 Tips For Salesforce Admin In 2022
 
Trailhead Badges To Earn In 2022
Trailhead Badges To Earn In 2022Trailhead Badges To Earn In 2022
Trailhead Badges To Earn In 2022
 
HubSpot And Slack Integration
HubSpot And Slack IntegrationHubSpot And Slack Integration
HubSpot And Slack Integration
 
Multi-Factor Authentication In Salesforce
Multi-Factor Authentication In SalesforceMulti-Factor Authentication In Salesforce
Multi-Factor Authentication In Salesforce
 
5 Myths About Salesforce CRM
5 Myths About Salesforce CRM5 Myths About Salesforce CRM
5 Myths About Salesforce CRM
 
How Marketing Cloud Latest Features Can Improve Your Campaign Performance
How Marketing Cloud Latest Features Can Improve Your Campaign PerformanceHow Marketing Cloud Latest Features Can Improve Your Campaign Performance
How Marketing Cloud Latest Features Can Improve Your Campaign Performance
 
Important Salesforce Trends to Watch Out for in 2022
Important Salesforce Trends to Watch Out for in 2022Important Salesforce Trends to Watch Out for in 2022
Important Salesforce Trends to Watch Out for in 2022
 
How To Build Your Sales Career In The Salesforce Ecosystem
How To Build Your Sales Career In The Salesforce EcosystemHow To Build Your Sales Career In The Salesforce Ecosystem
How To Build Your Sales Career In The Salesforce Ecosystem
 
Best Sales Metrics Every Sales Leader Should Know
Best Sales Metrics Every Sales Leader Should KnowBest Sales Metrics Every Sales Leader Should Know
Best Sales Metrics Every Sales Leader Should Know
 
Common Salesforce CPQ Implementation Challenges
Common Salesforce CPQ Implementation ChallengesCommon Salesforce CPQ Implementation Challenges
Common Salesforce CPQ Implementation Challenges
 
5 Accurate Sales Forecasting Strategies To Predict Your Revenue
5 Accurate Sales Forecasting Strategies To Predict Your Revenue5 Accurate Sales Forecasting Strategies To Predict Your Revenue
5 Accurate Sales Forecasting Strategies To Predict Your Revenue
 
All About Salesforce Sustainability Cloud
All About Salesforce Sustainability CloudAll About Salesforce Sustainability Cloud
All About Salesforce Sustainability Cloud
 
Benefits Of Choosing A Salesforce Consulting Partner
Benefits Of Choosing A Salesforce Consulting PartnerBenefits Of Choosing A Salesforce Consulting Partner
Benefits Of Choosing A Salesforce Consulting Partner
 

Recently uploaded

Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
313mohammedarshad
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
bhumivarma35300
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
Google Developer Group - Harare
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
Safe Software
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
SubhamMandal40
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Muhammad Ali
 
Uncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in LibrariesUncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in Libraries
Brian Pichman
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
Bhajan Mehta
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
alexjohnson7307
 
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
SAI KAILASH R
 
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
aslasdfmkhan4750
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Torry Harris
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
Steven Carlson
 
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
alexjohnson7307
 
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
Priyanka Aash
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
David Wilson
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
DianaGray10
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite SolutionIPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Networks
 

Recently uploaded (20)

Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptxIntroduction-to-the-IAM-Platform-Implementation-Plan.pptx
Introduction-to-the-IAM-Platform-Implementation-Plan.pptx
 
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
High Profile Girls call Service Pune 000XX00000 Provide Best And Top Girl Ser...
 
Google I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged SlidesGoogle I/O Extended Harare Merged Slides
Google I/O Extended Harare Merged Slides
 
Data Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining DataData Integration Basics: Merging & Joining Data
Data Integration Basics: Merging & Joining Data
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
 
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
Litestack talk at Brighton 2024 (Unleashing the power of SQLite for Ruby apps)
 
Uncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in LibrariesUncharted Together- Navigating AI's New Frontiers in Libraries
Uncharted Together- Navigating AI's New Frontiers in Libraries
 
Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17Mule Experience Hub and Release Channel with Java 17
Mule Experience Hub and Release Channel with Java 17
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
 
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
 
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
High Profile Girls Call ServiCe Hyderabad 0000000000 Tanisha Best High Class ...
 
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...Evolution of iPaaS - simplify IT workloads to provide a unified view of  data...
Evolution of iPaaS - simplify IT workloads to provide a unified view of data...
 
Vulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive OverviewVulnerability Management: A Comprehensive Overview
Vulnerability Management: A Comprehensive Overview
 
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
leewayhertz.com-AI agents for healthcare Applications benefits and implementa...
 
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
(CISOPlatform Summit & SACON 2024) Workshop _ Most Dangerous Attack Technique...
 
Mastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for SuccessMastering OnlyFans Clone App Development: Key Strategies for Success
Mastering OnlyFans Clone App Development: Key Strategies for Success
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
IPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite SolutionIPLOOK Remote-Sensing Satellite Solution
IPLOOK Remote-Sensing Satellite Solution
 

Salesforce marketing cloud top 10 mistakes digital marketers make

  • 1. Salesforce Marketing Cloud: Top 10 Mistakes Digital Marketers Make cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 2. Introduction To Salesforce Marketing Cloud Salesforce Marketing Cloud provides you with a scalable and secure platform that helps businesses fulfill this requirement for marketing automation by delivering a comprehensive customer journey to plan, personalize, and optimize customer journeys across various devices and channels. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 3. Here are some of the most common mistakes that digital marketers make 1. Spreading Yourself Too Thin 2. Not Utilizing Proven Marketing Channels 3. Overlooking Your Goals 4. Over-Messaging 5. Taking Email Marketing Too Lightly 6. Limiting Yourself To One Marketing Channel 7. Ignoring Strategic Content 8. Lack Of Hyper-Targeting 9. Buying Social Media Followers 10. Ignoring A/B Or Split Testing cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 4. 1. Spreading Yourself Too Thin Being a marketer, it is essential to consider that if you are likely to target more audience than you want, your services could not make an impressive impact as your marketing message may get lost. You shouldn’t approach more target audiences at a single time to make a much more significant impact. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 5. 2. Not Utilizing Proven Marketing Channels In a marketing world, you shouldn't ignore the marketing channels that have proven to be the most productive for marketing communications, including email, mobile and social media. Salesforce marketing cloud offers a channel-specific approach that enables you to connect with your customers via marketing channels that are most relevant and best suited to your business. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 6. 3. Overlooking Your Goals To set effective business goals, the marketers need to cart a detailed marketing strategy based on defined goals that they would like to achieve over a certain period. It is advisable to keep your core marketing goals in mind while carrying out any marketing activity on the CRM platform. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 7. 4. Over-Messaging ➢ It is crucial to create and convey fewer messages for successful brand communication, but the messages should contain highly engaging, original, and creative content. ➢ With Salesforce Marketing Cloud, you can build custom messages and interact with your customers via multiple marketing channels. ➢ The most important key point is to focus on quality, not quantity. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 8. 5. Taking Email Marketing Too Lightly Create compelling, personalized emails based on your customers' specific needs and preferences. Utilize the full potential of email marketing to build and increase brand awareness within your space. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 9. 6. Limiting Yourself To One Marketing Channel Do not limit yourself to just a single channel. Because if you are only using a single marketing channel, it means you’re limiting the potential of how many people you’re reaching. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 10. 7. Ignoring Strategic Content Plan strategically and use your content accurately to ensure that your message reaches your customers in the best way possible. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 11. 8. Lack Of Hyper-Targeting Hyper-targeting is reflected in a particular customer targeting process, where you target your audience with a personalized message. It is advisable to post your messages on the platforms where your customers are most likely to consume them. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 12. 9. Buying Social Media Followers Try to earn your followers instead of buying them. You should never buy followers on different social media platforms to make a false show that you are getting more traction. cloud.analogy info@cloudanalogy.com +1(415)830-3899
  • 13. 10. Ignoring A/B Or Split Testing A/B or split testing can help you ensure your campaigns’ effectiveness and scalability by knowing what is working well with your target audience and what is not working. cloud.analogy info@cloudanalogy.com +1(415)830-3899