Oorjit Marketing Cloud (OMC) is a suite of cloud-hosted tools that unifies customer data, engages audiences across various media channels, and analyzes performance. It brings together capabilities for content management, social media management, digital advertising, marketing automation, analytics, and CRM integration onto a single system. OMC allows users to orchestrate marketing strategies, engage customers across channels, and analyze data to understand customers, competition and measure ROI.

1. Marketing Cloud

2. AGENDA 01 Welcome to
“Channel me” 02 Oorjit
marketing cloud
03 Content
Management 04 Social media
management
05 Digital
06 OmniChannel
Advertising Analytics
07 CRM Sync 08 Benefits of OMC

3. Welcome to “Channel me”
With millions of variables in
customers, content, and touch points
It’s more important than ever to transform relationships with
customers and create exceptional brand experiences
Change from marketing automation to marketing orchestration
- driving precise orchestration of your marketing strategies
Tear down the silos and do it all on a single system of record
© Copyright ISPG Technologies India Pvt Ltd

4. Marketing Cloud
Content
Management
Social Media
Management
Digital
Advertising
01 Bringing many of the marketing
capabilities that Oorjit offers
under the broad umbrella of
Marketing Cloud
02 Oorjit Marketing Cloud (OMC) is a suite of
tools and web products hosted on cloud for
unifying customer data, engaging the right
audiences across paid, owned and earned
media, and analysing performance
Marketing
Automation
Customer Relationship
Management Sync
Contacts, Campaign, Revenue
03 Bringing many of the marketing
capabilities that Oorjit offers
under the broad umbrella of
Marketing Cloud
Inbound Marketing
Search Engine Optimization
Social Monitoring
Social Publishing
Search Engine Marketing
Social Advertising
Email Marketing
Remarketing campaigns
Lead Proling, Lead Scoring
Lead Assignment, Lead Nurturing
Omni Channel
Analytics
Customer Intelligence
Competitive Intelligence
Revenue Reporting
© Copyright ISPG Technologies India Pvt Ltd

5. Content Management
INBOUND MARKETING
E-Book, White Paper, Market Study and Case study Builder
Blogs
Newsletters
Landing pages
Calls-To-Action
Dynamic Forms
WYSIWYG Editor
Promotional Banners
Mobile Optimization with Responsive Design
SEO
URL Optimizer
Website rank tracking in search engines
SEO audit
Link quality control
Internal links optimization
Competitor monitoring
Backlink monitoring
Site quality analysis
© Copyright ISPG Technologies India Pvt Ltd

6. Social Media management
SOCIAL MEDIA MONITORING: Listen to your audience and
discover conversations that are relevant to your business
SOCIAL MEDIA PUBLISHING: Respond to people from a single
dashboard, Schedule tweets and messages, Facilitate word-of-mouth
through creative social marketing campaigns.
© Copyright ISPG Technologies India Pvt Ltd

7. Digital Advertising
SEARCH ENGINE MARKETING
KEYWORD RESEARCH: offers continuous, data-driven keyword research for a highly
relevant, personalized and proprietary keyword taxonomy.
KEYWORD GROUPING AND ORGA NIZATION: sophisticated keyword grouping soft-ware
facilitates speedy segmentation.
CAMPAIGN-WIDE PPC MANAGEMENT: integrates with Google AdWords to manage
bids, text ads, ad groups and entire campaigns without leaving the interface
SOCIAL MARKETING
FACEBOOK AND TWITTER, LINKEDIN AD PUBLISHER: Create and publish ads in
social media platforms in various formats they support
Attract more Facebook Fans with targeted, engaging Facebook marketing cam-paigns.
Build excitement with viral contests and sweepstakes.
Create complete Facebook microsites organized around your marketing goals by
deploying beautiful Facebook tabs.
EMAIL MARKETING
Create, schedule and send email campaigns
Manage different subscriber lists
Analyze the campaign effectiveness
REMARKETING CAMPAIGN
Create and trigger remarketing
campaign for both search as
well as social media
© Copyright ISPG Technologies India Pvt Ltd

8. Marketing Automation
LEAD PROFILING: View the complete profile of the customer - linking LinkedIn,
Facebook, twitter and other social network profiles of lead. Information such as
pages visited by the client, information that is read by the client ensures a total view
of customer and his interaction so that sales person will be able to do a better sales
pitch.
LEAD SCORING: Identify and prioritize sales-ready leads based on points scored for
demographic/ firmographic data and behavioural touch points
LEAD ASSIGNMENT: Create various sales roles and privileges in both horizontal
and vertical hierarchy and the lead is assigned to a role. Leads can further be
filtered based on the lead scoring set by the various fields in the forms.
LEAD NURTURING: Leads can be organized under different groups to create lists of
contacts that share common interests. The leads can also be added or removed
from a group based on actions they take on your site. With the help of workflows,
hyper-targeted email communications can be sent to your leads bringing them
further along buying cycle.
© Copyright ISPG Technologies India Pvt Ltd

9. Omni Channel Analytics
Omni-channel marketing analytics combines the massive amounts of online
data and then rapidly analyzes this data to gain cross-channel insights about
customers and competitors.
Customer Intelligence
This module captures and analyzes all customer interactions,
transactions and lifecycle events to get a complete view of the
customer journey.
Competitive Intelligence
This module helps to visualize the big data that matters to your business
with competitor analysis, and industry trends. To enhance business
decision-making, this dashboard brings out the key risks and
opportunities for your organization
Revenue Reporting
Oorjit’s revenue reporting module helps you to track ROI on each mar-keting
activities and identify the marketing channels that have generated
the most revenue for your business.
© Copyright ISPG Technologies India Pvt Ltd

10. CRM Sync
Oorjit marketing cloud can integrate with any CRM system, to keep your
marketing sales systems in perfect sync. CRM Sync help you unify customer
data and gain the transparency and actionable insights necessary to improve
customer experience and secure profitability.
Contacts
New and changed records that originate in either Oorjit or your CRM system
are synced instantly. Critical customer data (email address, name, and
opt-outs) will be automatically synched between Oorjit and your customer
relationship management (CRM) system.
Campaigns
Specific campaigns and campaign responses will be automatically synched
from Oorjit to CRM and vice-versa
Revenue
As sales team closes leads as customers, Oorjit-CRM integration reports back
revenue data from closed-won opportunities right inside of Oorjit.
© Copyright ISPG Technologies India Pvt Ltd

11. Marketing Cloud
CUSTOMER ENGAGEMENT
Converge social, mobile and cloud to engage
customers at all stages
Drive precise orchestration of marketing
strategies across different channels
Create seamless and integrated omni-channel
experience for customers
SOCIAL MEDIA MANAGEMENT
Understanding what your customers, competitors,
critics, and supporters are saying about you
Deliver a consistent brand experience and
message across social properties
Flexibility to customize posts and messages accord-ing
to social media channel and audience segment
OMNI-CHANNEL ANALYTICS
Analyze big data to identify customer needs,
understand competition and measure ROI
Create, align, and measure cross-channel
marketing campaigns
MARKETING AUTOMATION
Tie content into a full-funnel marketing system,
optimize for search, and adjust to mobile
Increase Lead Conversion
DIGITAL ADVERTISING
Deliver a consistent and compelling message
on a desktop, tablet, or mobile phone
© Copyright ISPG Technologies India Pvt Ltd

12. THANK YOU
www.oorjit.com info@oorjit.com www.facebook.com/oorjitportal