This document is Sneha Bhootra's English project on mass media for class 12. It includes an acknowledgement thanking her teacher Sheetal Gehlot and principal Neeta Taparia for guidance. It also includes a certificate signed by the principal confirming the project meets standards. The project defines mass media, explains its importance, lists its functions and characteristics. It also discusses mass media communication careers and types of courses and mass media.

1. LAXMI DEVI MUNDRA PUBLIC
SCHOOL ENGLISH PROJECT
TOPIC = MASS MEDIA
NAME= SNEHA BHOOTRA
SESSION 2022-23 CLASS XII
In Partial Fulfillment of Examination Conducted by Central Board of Secondary
Education
MRS NEETA TAPARIA
PRINCIPAL
MRS SHEETAL
GEHLOT
SUBJECT

2. ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my
teacher SHEETAL GEHLOT as well as our principal NEETA
TAPARIA who gave me the golden opportunity to do this
wonderful project on the topic MASS MEDIA, which also
helped me in doing a lot of Research and i came to know
about so many new things I am really thankful to them.
Secondly i would also like to thank my parents and friends
who helped me a lot in finalizing this project within the
limited time frame.

3. CERTIFICATE
• It is certified that SNEHA BHOOTRA of class XII has
completed this project under the guidance and
supervision of SHEETAL GEHLOT with great diligence.
The project for the subject of ENGLISH titled MASS
MEDIA is up to the standards of the Central Board of
Secondary Education and can be sent for evaluation.
MRS NEETA
TAPARIA
PRINCIPAL
MRS SHEETAL
GEHLOT
SUBJECT

4. MASS MEDIA

5. INDEX
• What is Mass Media?
• Why is Mass Media Important?
• Functions of Mass Media
• Characteristics of Mass Media
• Mass Media Communication carrers
• Types of Mass Media
• Types of Mass Media Communication Courses

6. WHAT IS MASS MEDIA ?
• Mass Media can be defined as a technology which is intended to communicate or
reach a mass audience.
• Mass media is the primary means of communication for the general public to
communicate with each other as well as on a grander level.
• The most popular types of mass media include Newspapers, Radio, Television,
Internet, Magazines and more!

7. WHY IS MASS MEDIA IMPORTANT ?
• Companies use the media to assist them to run a continuous marathon to success.
• It is a tool that can be used to create awareness, educate and even entertain us.
• Brands engage with their target audience using conventional or digital media to
increase brand recognition.

8. FUNCTIONS OF MASS MEDIA
1)Mass media plays in crucial role in shaping how we view the world.
2) It also promotes the distribution of goods and services.
3.) Mass media works to transmit heritage and cultural values.
4.) The evise of new mass media a creates a global platform to bring
people together.

9. CHARACTERISTICS OF MASS MEDIA
• A large target audience may find it appealing; a public message is sent; there is a gap between the
source of the information and the people who receive it.
• It may be broadcast by a variety of media, including television, the internet, radio, and
newspapers;
• Television, radio, and print media cannot provide comments on news or information that
has been distributed.

10. MASS MEDIA COMMUNICATION
CAREERS
Journalist
Photojournalist
Copywriter/Content Writer
Reporter
Digital Editor

11. TYPES OF MASS COMMUNICATION COURSES
• Diploma in Journalism and Mass Communication =
2 Year
• Diploma in media studies = 3
Year
• Bachelor of Mass Communication = 3
Year

12. TYPES OF MASS MEDIA
• There are 6 main types of Mass Media:
1.Traditional Media
2.Print Media
3.Electronic/Broadcasting Media
4.Outdoor Media or Out of Home Media (OOH)
5.Transit Media
6.Digital Media/New Media/Internet