The media plan aims to reinforce the brand image of Shreeji Image Public School as affordable yet providing high quality education and sharp, smart students. The plan targets students in the Vastral and Narol areas of Ahmedabad from high income and upper middle class families. The media strategy involves advertising across multiple platforms like Facebook, newspapers, magazines, hoardings, kiosks, and transit media to build brand awareness and increase admissions over two months leading up to the admission period. The goal is to position the school as affordable for middle class families while not forcing religious beliefs and to change perceptions in the target audience.

1. PUBLIC SCHOOL
Media plan & Strategy

2. •Media Object
•
•
•
•
Reinforce brand image in consumer’s mind
Develop a media strategy that involves advertising
Image school Which make students sharp & smart
without bothering their pockets
Increase Admissions
Target Students around Narol & Vastral

3. •Media Strategy
•
•
•
•
•
To build the brand in mediums which will involve our
TG more actively in the process of marketing
To extend amount of mediums to portray Education
Quality
Selected all the mediums in order to gain our
Admission procedure
To build brand awareness School awareness in their TG
The media plan will generate interest by connecting to
their TG

4. •Target Audience Analysis
DEMOGRAPHIC
•
•
•
Every Year a Big Number of
people are looking for good
schools for their children in
terms of better education
affordable fees, No donation
processes
Gender :- Male, Female
Students
Income: High income groups
& upper middle class.
GEOGRAPHIC
•
Location :- Vastral & Narol
PSYCHOGRAPHIC
•
It tries to change
the psychology of
our TG that we are
force our any
students to follow a
swaminarayan
culture

5. Positioning
1.
2.
3.
Positioning Shreeji Image Public School which is not bother
unnecessary expenses like other schools do
It is totally affordable school for Middle Class & Upper
Middle class people
We make believe our TG that, we are not Force any of our
student to follow Swaminarayan religions

6. •Media Selection
Facebook
Transit
Media
Newspape
r
Magazines
Kiosk
Outdoor

7. Newspaper
•
•
•
The Times Of India
DNA
Gujarat Samachar
Magazine
•
•
Educational
Magazines
Magazine which is
easy to target
Parents
Hoardings
•
Will promote our
School Hoardings
where we can
easily target our
Geographic Target
Audiences

8. Kiosk
Transit Media Facebook
•
•
Transit Media which
is best Branding
platform for now
days,
Tie up with radio
Cabs in Ahmedabad
•
•
Create a Facebook
page where any one
can get more
information about
our school and Infra,
If we want will linked
our all promotional
activities with
Facebook

9. Duration
•
•
We will start this campaign two months before of Admission
procedure begin in order to Drive our TG at our school and deliver the
right message
This is the media plan in order to understand which are the mediums
will use in order to Target our audiences

10. Target Achieve
•
•
•
•
•
Creating Awareness in our Geographic area
Change people perceptions about the School
Drive TG to school
Increase Admissions
Make more aware TG about our Features

11. Let’s Talk