This document provides a summary of a large survey of over 285,000 mobile phone users in India regarding their demographics, psychographics, and mobile usage behaviors. Some key findings include: - Around 250 million distinct mobile users in India as of mid-2009, representing 22% of the population. - Urban users tend to be younger (25-35 years old) and have higher incomes than rural users. - The top mobile service providers based on number of connections are Reliance, Airtel, and Vodafone. Nokia has the largest share of handsets used. - Urban users on average own 1.5 phones and 4.3 connections per household. They spend significant time playing games

1. India Mobile 2009 Understanding Mobile Phone users in India and their mobile usage behavior and preferences

4. Topline Findings

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