Ad Box OfficeTM tracks and ranks the ads on their total ‘Ad Connect Quotient’. It represents the combined effect of the creative appeal, message connect and brand building impact of the ad. It tells you if your ad is ‘standing out’ in the daily ad clutter and ‘connecting’ with the consumers.
Investigation into the Impact of the Usability Factor on the Acceptance of Mo...CSCJournals
Both the rapid advances in wireless technologies and the high proliferation rate of mobile communication services and artefacts have had a profound impact on industry, and are beginning to offer interesting and advantageous new services. In particular, the mobile transaction (m- transaction) system has emerged, enabling users to pay for physical and digital goods and services using their mobile devices whenever they want, regardless of their location. Although it is anticipated that m-transactions will enjoy a bright future, there is apparently still reluctance among users to accept mobile transactions, particularly in Saudi Arabia. Furthermore, it is believed that usability is critical to the success and acceptance of mobile technology innovations in general, and m-transactions in particular. While most of the research into IT innovation acceptance is based on TAM (Technology Acceptance Model) and its many variants, the literature review reveals that there is little research on mobile application usability as an important antecedent factor for the success and acceptance of mobile technologies. This is particularly true in developing countries, especially the Middle East, therefore this project aims to fill this gap in the research. This paper is an extension of four previous studies by the authors, which indicated that usability is the most influential factor in Saudi users’ intentions of utilising mobile transactions. It aims to investigate and empirically test the usability level of mobile transactions from the perspective of Saudi users; this will be achieved by conducting usability experiments with real mobile applications within the target group. In other words, this study is a part of a larger research project and it serves as a validation/verification tool to answer the question “Why does the ease of use of mobile transactions have the highest impact on the intention to use mobile transactions in Saudi Arabia?” Moreover, it will produce a set of empirically-based recommendations for the developers and providers of mobile applications who are interested in the Saudi market. The results of the this study showed that the usability of the tested application, which is considered one of the most popular commercial mobile application in Saudi Arabia, (i.e. ‘Souq.com’), is unsatisfactory, with an average SUS Score of 50. Not surprisingly, this low usability negatively affected the willingness of the participants to use the application again.
Investigation into the Impact of the Usability Factor on the Acceptance of Mo...CSCJournals
Both the rapid advances in wireless technologies and the high proliferation rate of mobile communication services and artefacts have had a profound impact on industry, and are beginning to offer interesting and advantageous new services. In particular, the mobile transaction (m- transaction) system has emerged, enabling users to pay for physical and digital goods and services using their mobile devices whenever they want, regardless of their location. Although it is anticipated that m-transactions will enjoy a bright future, there is apparently still reluctance among users to accept mobile transactions, particularly in Saudi Arabia. Furthermore, it is believed that usability is critical to the success and acceptance of mobile technology innovations in general, and m-transactions in particular. While most of the research into IT innovation acceptance is based on TAM (Technology Acceptance Model) and its many variants, the literature review reveals that there is little research on mobile application usability as an important antecedent factor for the success and acceptance of mobile technologies. This is particularly true in developing countries, especially the Middle East, therefore this project aims to fill this gap in the research. This paper is an extension of four previous studies by the authors, which indicated that usability is the most influential factor in Saudi users’ intentions of utilising mobile transactions. It aims to investigate and empirically test the usability level of mobile transactions from the perspective of Saudi users; this will be achieved by conducting usability experiments with real mobile applications within the target group. In other words, this study is a part of a larger research project and it serves as a validation/verification tool to answer the question “Why does the ease of use of mobile transactions have the highest impact on the intention to use mobile transactions in Saudi Arabia?” Moreover, it will produce a set of empirically-based recommendations for the developers and providers of mobile applications who are interested in the Saudi market. The results of the this study showed that the usability of the tested application, which is considered one of the most popular commercial mobile application in Saudi Arabia, (i.e. ‘Souq.com’), is unsatisfactory, with an average SUS Score of 50. Not surprisingly, this low usability negatively affected the willingness of the participants to use the application again.
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Ericsson ConsumerLab: Unlocking consumer valueEricsson
http://www.ericsson.com/thinkingahead/consumerlab
A new ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.
The rapid uptake of smartphones and other connected devices has transformed the mobile broadband landscape – shaping and broadening the way users work, play and communicate.
When the uptake of smartphones begins to accelerate in a particular market, it is vital to differentiate between consumers based on what they prioritize in an offering,
whether that’s unwavering performance or cost control and data usage.
This report outlines Ericsson ConsumerLab’s findings and details six different mobile
internet target groups. It can be used to help operators and developers better understand what is important to their users. This information can enhance overall
consumer experience and loyalty by creating more value through relevant services and offerings.
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
In order to define and measure what really makes a website ‘user-friendly’, the study looked at a simple and interesting parallel of what makes a person seem ‘friendly’. In human interaction, we identify someone as ‘friendly’ only when that person firstly ‘looks’ friendly to us and then ‘behaves’ friendly towards us. When it comes to our interaction with websites, our expectations and behaviors are no different. We identify or treat a website as ‘friendly’ only when it both looks pleasant and acceptable to us and is easy and convenient to use.The study is done on different parameters like the user accesses the website (Accessibility);Finds the website appealing (Likeability);Finds the content relevant (Relatability) ; Is able to smoothly navigate on the website (Navigability);Finds the website responsive when needs assistance/help (Interactivity) ;Is able to complete the task/purpose for which he/she visited the website in the first place (Task accomplishment) as far as the job portals are concerned.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014ArabNet ME
Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
Funded by large global investors, the e-tailing market in India is growing exponentially. Going forward, what are the megatrends likely to emerge in this market?
Ericsson ConsumerLab: Unlocking consumer valueEricsson
http://www.ericsson.com/thinkingahead/consumerlab
A new ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.
The rapid uptake of smartphones and other connected devices has transformed the mobile broadband landscape – shaping and broadening the way users work, play and communicate.
When the uptake of smartphones begins to accelerate in a particular market, it is vital to differentiate between consumers based on what they prioritize in an offering,
whether that’s unwavering performance or cost control and data usage.
This report outlines Ericsson ConsumerLab’s findings and details six different mobile
internet target groups. It can be used to help operators and developers better understand what is important to their users. This information can enhance overall
consumer experience and loyalty by creating more value through relevant services and offerings.
eCommerce platforms shipped ~2.5 billion shipments in
FY2020 growing at ~50%+ CAGR in the last 3 years. However,
we expect shipment volume to grow at ~30-35% CAGR for next
5 years.
Some of the key drivers of growth for eCommerce are the
latent demand in Tier-2+ cities, enablement of logistics
networks, infrastructure built by eCommerce platforms (large
horizontals), and new age third-party logistics players in
the last 3-4 years. The investment in logistics networks and
infrastructure has enabled eCommerce platforms to reach
online shoppers beyond metro and tier-1 cities to hinterland in
the country
Jungle Ventures: Discovering the Opportunity in a Fragmented MarketMenka Sajnani
Most investors see Southeast Asia as a fragmented market comprised of different countries with their own nuances with the potential of scaling up somewhat complicated. However, Tier 1 cities are on par with developed markets underpinned by an emerging middle class and strong consumer growth, demonstrating homogeneous consumer behavior. The next tier of cities or the mass middle could be seen as developing market so essentially the divide is developed VS developing markets rather than on geographical lines.
• What are the opportunities in SEA?
• How investors are viewing the region?
• How to capitalise on the burgeoning market?
• What is the Indonesia investment potential?
• Fragmented Vs homogeneous markets- is this the way to go?
Bioscope into the Digital Growth in India - iMedia Malaysia DeckSidharth Rao
Digital Media is growing at a tremendous pace in India while Traditional Media such as TV is not going down.
What are the aggressive approaches taken by agencies in India and how can these best practices be leveraged across SEA markets?
[Report] Decoding Sedan industry on social mediaSocial Samosa
The automobile industry has been speeding on social media and otherwise. With the massive consumer base residing on Facebook and Twitter, these brands choose to take this platform seriously.
A report by Konnect Insights showcases an analysis of the online presence and popularity of automobile brands. The report focuses on Sedan models of popular brands and how they’re performing on social media platforms.
The report suggests that audience discussing automobile brands on social platforms are overwhelmingly male - 70.42% overall. Audience analysis clearly defines that Hyundai (75.53%), Nissan (73.94%) and Skoda’s (73.29%) are the most male while Fiat Motors (35.45%), Honda (33.71%) and Chevrolet’s (32.16%) are the most female.
Toyota with 18% and Honda with 13% rejoice the major share of Twitter engagement, followed by Ford and Volkswagen both standing at 12% and Nissan at 11%, respectively. Maruti Suzuki and Fiat Motors have a poor engagement on the micro blogging platform with 1% and 2% engagement.
The story on Facebook is a tad bit different; Volkswagen with 42% grabbed the maximum attention of fans, followed by Nisaan with 25%, Chevrolet with 7%, Honda with 7%, and so on. The graphics clearly represent that Maruti's Facebook engagement was the lowest compared to the rest with only 0.011%.
Take a look at the report to understand the performance of automobile brands on social media.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
In order to define and measure what really makes a website ‘user-friendly’, the study looked at a simple and interesting parallel of what makes a person seem ‘friendly’. In human interaction, we identify someone as ‘friendly’ only when that person firstly ‘looks’ friendly to us and then ‘behaves’ friendly towards us. When it comes to our interaction with websites, our expectations and behaviors are no different. We identify or treat a website as ‘friendly’ only when it both looks pleasant and acceptable to us and is easy and convenient to use.The study is done on different parameters like the user accesses the website (Accessibility);Finds the website appealing (Likeability);Finds the content relevant (Relatability) ; Is able to smoothly navigate on the website (Navigability);Finds the website responsive when needs assistance/help (Interactivity) ;Is able to complete the task/purpose for which he/she visited the website in the first place (Task accomplishment) as far as the job portals are concerned.
ANTS | Indonesia Digital Landscape - TechInAsia 2015
Bước tranh người dùng và tổng quan các chỉ số thị trường Online Digital Indonesia.
Thị trường quảng cáo trực tuyến Indonesia 2015
Thị trường Thương mại điện tử Indonesia 2015
Thị trường Mobile người dùng internet Indonesia 2015
Thị trường Nội dung số Indonesia 2015
Mức độ tăng trưởng của nền kinh tế Số tại Indonesia 2015
2013 Online Advertising Trends (in the GCC) by OOX - ArabNet Beirut 2014ArabNet ME
Exclusive 2013 online advertising activity findings and trends for the two largest online ad markets in the Middle East: UAE, Saudi Arabia and also Kuwait.
· 2013| Top 10 categories/sectors revealed by market: UAE, Saudi Arabia, Kuwait.
· 2013| Top 10 Brands revealed by market: UAE, Saudi Arabia, Kuwait
· 2013 Seasonality of online advertising by month by market: UAE, Saudi Arabia, Kuwait
· Ad formats trends evolution from 2010 to 2013: UAE
· 2013| Ad format trends by market: UAE Saudi Arabia, Kuwait
What makes a good website? How mobile devices change higher education today f...Eduniversal
Presentation of Mr. Antione Bayle & Mr. Jean-Michel Leroy during the Eduniversal World Convention 2014 in Istanbul, Turkey
Workshops - 23 October 2014
"What makes a good website? How mobile devices change higher education today for tomorrow?"
Dear Participant,
On behalf of Virtue Insight, I would like to share the participation opportunity at our upcoming "Mobile World–2014" The conference will be held on 03rd April 2014, Kohinoor Continental Hotel, Mumbai, India.
Let me know if you will be interested to discuss regarding registration and your participation in detail as delegate, Exhibitor or Sponsor.
It would be great to have a quick phone call to receive updated agenda and for booking your seats.
Please revert back with your interest.
Thanks & Regards,
Deepak Raj
Delegate and Sponsorship Sales
Virtue Insight
Gsm - + 091 9171350244;
Tel - + 091 44 65515693;
E Mail - deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Skype - edeepakraj143
Similar to Ad Effectiveness Measurement Snapshot (20)
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. India AdTrack
2
The 10 most
Effective Ads
of the Month
Total effectiveness of the
ad in connecting the
brand with the
consumers
Brand Ad
Ad Connect
Quotient (adCQ™)
Relative Index
Airtel 59.7 100
Nokia 45.5 76
Surf Excel 23.7 40
Hutch 22.9 38
UTI / Axis Bank 21.1 35
Lux 19.0 32
Pepsi 17.3 29
LIC 16.6 28
Tata Sky 15.3 26
Cadbury’s Dairy Milk 14.5 24
3. India AdTrack
3
Me-too Ads (Top 25 of the last 400 ads)
Videocon Fanta Nirma Washing
Powder
UTI Mutual
Funds
Philips
Maruti Alto Kohinoor Condom Compaq Clinic Plus Radio Mirchi
Britannia Reliance Life Tata Salt TVS Apache Nescafe
Santoor Gold Winner Lakme Lux Cozy Wheel
Center Fresh Axe Moods Condom Vim Bar Hewlett Packard
Hit Ads (Top 25 of next 76 ads)
Hero Honda Raymond Intel
Coca Cola Garnier Rexona Deo
Mentos Hamam Navratna Tel
Idea Sony Ericsson Alpenliebe
BSNL Dettol Sunfeast
Motorola Fevicol
Fair & Lovely TVS Scooty
Boost Pepsodent
Sony Orbit White
Close Up Samsung
Super Hit Ads (All 25 ads)
Airtel ICICI Prudential Life Reliance Mobile
Nokia Colgate Amul Milk
Surf Excel Bajaj Pulsar Whirlpool
Hutch Bajaj Auto ICICI Bank
UTI / Axis Bank Horlicks SBI
Lux Tata Indicom
Pepsi Naukri
LIC Bru Coffee
Tata Sky Happydent
Cadbury’s Dairy Milk Chlormint
* Based on the total Ad Connect Quotient (adCQ™) of the ad. ‘Super-hit’ in the range of > 95th
percentile, ‘Hit’ in the 80th – 95th percentile range, ‘Me-too’ < 80th percentile range of adCQ™
Super Hit …
Hit … Me-too
Ads*
4. India AdTrack
4
Top 10 ads
on Ad Recall
How much is the ad
recalled top of mind in
the daily ad clutter
Brand Ad Top of Mind Ad Recall
Airtel 6%
Nokia 5%
Lux 4%
Pepsi 3%
Surf Excel 3%
UTI / Axis Bank 3%
Hutch 3%
Bajaj Auto 2%
Cadbury’s Dairy Milk 2%
Tata Sky 2%
5. India AdTrack
5
Top 10 most
ToM Ad
Slogans
How much is the ad
slogan recalled top of
mind in the daily ad
clutter
Ad Slogan Brand Ad
Top of Mind
Slogan Recall
“Wherever you go our
network follows”
Hutch 8%
“Connecting people” Nokia 6%
“Kuch meetha ho jaye” Cadbury’s Dairy Milk 5%
“Thanda matlab Coca
Cola”
Coca Cola 5%
“Daag aache hain” Surf Excel 4%
“Yeh dil maange more” Pepsi 4%
“Buland bharat ki buland
tasveer”
Bajaj Auto 4%
“Isko laga dala to life
jhinga lala”
Tata Sky 3%
“Cheater cock” Pepsodent 3%
“Karlo duniya muthi mein” Reliance Mobile 3%
6. India AdTrack
6
Top 10 ads
on Ad
Appeal
How much is the ad able
to stand apart, gets
noticed and appeals
Brand Ad Ad Appeal Index Relative Index
Airtel 0.073 100
Nokia 0.050 68
Surf Excel 0.035 48
Lux 0.030 42
Hutch 0.029 39
UTI / Axis Bank 0.024 32
Pepsi 0.024 32
Cadbury’s Dairy Milk 0.022 30
Tata Sky 0.020 28
Happydent 0.018 25
7. India AdTrack
7
Top 10 ads
on Ad
Persuasion
How much is the
message really
understood and is
relevant to the
consumers
Brand Ad Ad Persuasion Index Relative Index
Nokia 0.060 100
Airtel 0.059 97
Hutch 0.034 57
Surf Excel 0.029 49
LIC 0.027 44
UTI / Axis Bank 0.022 37
Bru Coffee 0.022 37
ICICI Prudential Life 0.021 35
Tata Sky 0.021 34
Colgate 0.019 31
8. India AdTrack
8
Top 10 ads
on Brand
Impact
How much does the ad
differentiate the brand
and build preference
for it in consumer’s
hearts and minds
Brand Ad Brand Impact Index Relative Index
Airtel 0.085 100
Nokia 0.062 73
UTI / Axis Bank 0.031 37
Hutch 0.025 29
Pepsi 0.025 29
LIC 0.024 28
Surf Excel 0.024 28
ICICI Prudential Life 0.021 25
Lux 0.021 24
Bajaj Pulsar 0.017 20
9. India AdTrack
9
Perceptual
Map – 25
Super Hit
Brands
Brand
1.0.50.0-.5-1.0-1.5
.8
.6
.4
.2
0.0
-.2
-.4
-.6
-.8
Brand Impact
Ad Persuasion
Ad Appeal
SBI
ICICI Bank
Whirlpool
Amul Milk
Reliance Mobile
Chlormint
Bru Coffee
Naukri
Tata Indicom
Horlicks
Bajaj Auto
Cadbury’s Dairy Milk
Bajaj Pulsar
Colgate
ICICI Prudential Life
Cadbury’s
Tata Sky
LIC
Pepsi
Lux
UTI / Axis Bank
Hutch
Surf Excel
Nokia
Airtel
Happydent
Attribute
Brand
1.0.50.0-.5-1.0-1.5
.8
.6
.4
.2
0.0
-.2
-.4
-.6
-.8
Brand Impact
Ad Persuasion
Ad Appeal
SBI
ICICI Bank
Whirlpool
Amul Milk
Reliance Mobile
Chlormint
Bru Coffee
Naukri
Tata Indicom
Horlicks
Bajaj Auto
Cadbury’s Dairy Milk
Bajaj Pulsar
Colgate
ICICI Prudential Life
Cadbury’s
Tata Sky
LIC
Pepsi
Lux
UTI / Axis Bank
Hutch
Surf Excel
Nokia
Airtel
Happydent
Attribute
10. India AdTrack
10
Top 10 ads
using
‘Celebrities’
Effectively
Brand Ad % Responses
Cadbury’s Dairy Milk 14%
Lux 6%
Pepsi 5%
Sunfeast 3%
Whirlpool 3%
Boost 3%
Motorola 3%
Tata Sky 3%
Dabur 2%
Coca Cola 2%
11. India AdTrack
11
Top 10 ad
‘Celebrities’*
Celebrity % Prefer
Amitabh Bachchan 54%
Shah Rukh Khan 43%
Sachin Tendulkar 20%
Kajol 16%
Aishwarya Rai 15%
Rani Mukherjee 14%
Aamir Khan 12%
Hritik Roshan 12%
Abhishek Bachchan 11%
John Abraham 11%
* 3 unaided likes per respondent
12. India AdTrack
12
Other
Highlights
‘Top of mind’ ad recalls are highly representative of
the ‘considered’ level ad recalls
More memorable slogans help the brand get better top
of mind ad recalls
A well recalled slogan without the brand name works
well, it is not necessary to have brand name in the
slogan
TV is the prime driver of ad recalls, but accounts for
only about half of all ad recalls
‘Celebrities’ in ads may help brands in getting more ad
recall and some brand impact, but very little in
improving message connect
13. India AdTrack
13
Study
Overview
Tells you if your ad is standing out in the daily ad
clutter and ‘connecting’ with the consumers
Audience-response based ranking of ads using 12
distinct parameters that determine ‘effectiveness’ of
an ad. Overall rating of these ads on a composite index
called ‘Ad Connect Quotient (adCQ™)’
Measuring ‘Ad Effectiveness’ comprehensively
Noticeability and memorability (recall)
Appeal and likeability
Relevance and persuasiveness
Brand differentiation and brand preference building
14. India AdTrack
14
Methodology A very large sample of over 10,000 ‘brand-conscious’
urban consumers surveyed every month (non-panel
based). Sample base of 12,360 in August 2007
Online survey conducted using a leading portal in India
as well as Google search ads. Data made
representative of the urban Indian population by using
appropriate ‘demographic multipliers’
Multipliers derived using authentic Govt. of India
population data (5 factor 560 combination weighting)
Findings representative of more than 200 million urban
Indian consumers (almost 2/3rd of urban population
and probably the entire brand-conscious population)
Covering consumers of all SEC classes, age and income
groups. Good sample sizes from at least 65 individual
cities/towns (total coverage of over 2,000 distinct
towns)
15. India AdTrack
15
Respondent
Profile
August 2007
Demographic Attributes
Study
Respondent
Profile
Actual
Urban
Population
Male 59% 52%
Gender
Female 41% 48%
Below 13 years Not included in
study
NA
13-18 years 19% 16%
19-24 years 20% 17%
25-35 years 31% 27%
36-45 years 18% 18%
46-55 years 8% 11%
Age
Distribution
Above 55 years 4% 11%
Up to 1 Lakh 30% 31%
1-5 Lakhs 18% 27%
5-30 Lakhs 24% 25%
City Type
(Population
Size) Above 30 Lakhs 29% 17%
Metro 32%
Urban uptowns 12%
Emerging Towns 9%
City Type
(Market
Size) Others 46%
17. India AdTrack
17
The Derived
Measures
Ad Appeal How much is the ad noticed and appeals
How much is the ad understood, related
to and convinces
How much is the ad contributing in
creating brand preference
Total impact created by the ad among
the consumers
Message Connect
Brand Impact
Ad Connect
Brand Appeal Index
Brand Impact Index
Ad Connect Quotient
(adCQ™)
Brand Persuasion
Index
18. India AdTrack
18
Ad-Box-
Office™
Report
Content
1. Ranking of the most effective ads based on the composite ‘ad connect
quotient’ (adCQ™)
2. Classification into ‘super-hit’, ‘hit’ and ‘me-too’ categories
3. Rankings of ads on:
• Ad Appeal
• Message Connect
• Brand Impact
4. Ranking of most recalled ads (top of mind and spontaneous)
5. Sources media of TOM recalls (overall level)
6. Ranking of most ‘liked’ ads (top of mind and spontaneous)
7. Elements liked in the ads (overall level)
8. Ranking of most recalled ad slogans (with/without brand connection)
9. Ranking of ads on all the balance 10 individual parameters (originality,
audience identification, message comprehension, message relevance,
persuasiveness, brand differentiation, brand impression, brand image,
brand empathy and brand preference)
10. Ranking of ads on most effective use of celebrity/brand ambassador
11. Ranking of the currently most popular celebrities/brand ambassadors
12. All rankings reported separately by key product / service categories
13. All rankings and preferences reported by key demographic segments*
(gender, age, SEC, occupation, marital status, town class, region,
income class, vehicle ownership)
14. Media preferences of the respondents (TV channels, Newspapers,
Magazines, Radio channels, Generic websites, Emailing websites, News
websites)
* depending on the sufficiency of sample size of relevant respondents
19. India AdTrack
19
Pricing of
Reports
Report One Time Report* Annual Subscription*
Nos. Amount (Rs.) Nos. Amount (Rs.)
Ad-Box-OfficeTM Monitor
Report
1 25,000 12 1,50,000
Ad MomentuxTM Category
Level Report# 1 1,00,000 4 2,50,000
Combo Pack of Both Reports 2 1,00,000 16 3,00,000
Payment Terms : 100% advance
Delivery Timeline : First Report - Mid September 2007
: Monthly Report – 10th
of every month
: Quarterly Reports – 15th
– 20th
of the
relevant month
Report Delivery Format : PDF
#
To know more about category specific Ad Momentux™ quarterly reports visit
www.juxtconsult.com
* Exclusive of 12.36% service tax
20. India AdTrack
20
Contact
Details
Address : 7, Kehar Singh Estate, 1st Floor,
Westend Marg, Lane 2, Said-ul-
Ajaib, New Delhi – 110030
Telephone : +91-11-29535098, +91-9811256502
Contact Person : Sanjay Tiwari
Email : sanjay@juxtconsult.com
Website : www.juxtconsult.com