The document summarizes the findings of a large survey conducted in India in 2010 that studied mobile phone usage in the country. Some key details: - The survey covered over 250,000 individuals across both urban and rural areas in all 22 telecom circles of India. - It provides estimates on the number of mobile subscribers and devices in India, as well as profiles of users including demographics, mobile usage behaviors, and lifestyle preferences. - The survey findings are presented in online datasets with data at the all-India level, urban/rural levels, telecom circle levels, and individual city/village levels.

1. India Mobile 2010 Mobile Phone Users in India and their Mobile Usage Behavior and Preferences

6. Overall Mobile User Level Dataset Supplementary Level Datasets Pricing – Mobile Service Datasets* India Mobile Service Rs. 250,000 (data at all India, urban, rural and circle type level only) * 10.3% service tax extra Telecom Circle-wise Datasets Rs. 100,000 per telecom circle (data at the ‘individual telecom circle’ level only) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 5 telecom circle-wise datasets 6 - 12 telecom circle-wise datasets All telecom circle-wise datasets + +    Rs. 500,000 Rs. 700,000 Rs. 900,000 India Mobile Service (data at all India, urban, rural, circle type, city type and village type level)

7. Pricing – Mobile Handset Datasets* Overall Mobile User Level Dataset Supplementary Level Datasets India Mobile Handset Rs. 250,000 (data at all India, urban, rural and city type level only) * 10.3% service tax extra Telecom Circle-wise Datasets Rs. 100,000 per telecom circle (data at the ‘individual telecom circle’ level only) * Key Findings PowerPoint Report for any dataset (only on order) – Rs. 50,000 per dataset Single Datasets Combo Datasets + Up to 5 telecom circle-wise datasets 6 - 12 telecom circle-wise datasets All telecom circle-wise datasets + +    Rs. 500,000 Rs. 700,000 Rs. 900,000 India Mobile Handset (data at all India, urban, rural, circle type, city type and village type level)

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