Prajakt Raut [prajakt.raut@gmail.com]          WHAT SHOULD A BUSINESS PLAN COVER?Brief business descriptionNo more than on...
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What should a business plan cover.doc

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What should a business plan cover.doc

  1. 1. Prajakt Raut [prajakt.raut@gmail.com] WHAT SHOULD A BUSINESS PLAN COVER?Brief business descriptionNo more than one paragraph to describe your business and the business opportunity. If it takesmore than a paragraph to describe your business, perhaps you need to revisit the drawing board.The simpler the message, the quicker you will draw investor attention.TeamThis section should answer the question ‘Why is this team/entrepreneur best suited to implementthis business opportunity’. Keep it simple. Include educational qualifications and work experience.What is the issue / pain point that your product / solution will addressThis section will reflect the clarity of your thinking about your business opportunity. Be preciseand succinct.What is the size of the market opportunityInvestors like big ideas with big markets. Be clear about who and where is going to buy yourproduct/service and how much they would pay for it.Product / Technology OverviewHighlight the uniqueness of the technology and application and not the technical details of thesolution.What is the value propositionWhy would consumers choose this over others?Business model / financial modelThis is about how you will make money from this business opportunity. The business model isimportant, not an excel sheet with 5 year detailed projections. Please remember, a 3/5-year excelsheet projection is at best an educated guess. More than specific details, the financial modelshould reflect the aspiration of the team.Competitive landscapeWho are you currently or in future likely to compete against and what is your plan to win thisbattle?Risk factors to executionWhat are the market risks, financial risks, business model risks, execution risks, etc. that mayhamper your plans?Funding objective and use of fundsDescribe how much money you want to raise and what you intend doing with these funds.Fundraising history and investorsMention previous investment history including year, amount and investors.

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